Sala
Accommodation and Travel Stats

December 2018

Sala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,100
2 %
icon: sweden 2,000
1 %
icon: foreign 149
94 %
Visitors icon
Visitors
icon: star 1,400
8 %
icon: sweden 1,400
8 %
icon: foreign 50
14 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. SEK
9 %
Average prices:
Night
567.90 SEK
36.20 SEK
Room
1,173.70 SEK
70.50 SEK
RevPAR
410.70 SEK
149.10 SEK
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 135
0 %
icon: bed 310
0 %
utilization icon
Utilization
icon: room 0.35
66 %
icon: bed 0.28
30 %
Weather icon
Weather
icon: temperature -1.1 °C
0.6 °C
icon: rainfall 39 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In December 2018, 2,100 bed nights were recorded in Sala (+2.4 %), of which 2,000 nights were spent by domestic visitors and 149 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights increased 94 percent. In total, bed nights increased two percent from last year's December.

250 rooms (-45.1 %) were booked by leisure visitors and 770 rooms (+81.8 %) by business visitors.

Between January and December, 38,700 bed nights (-11.9 %) were recorded for domestic visitors and 3,400 (+5.2 %) for foreigners in Sala, in total 42,100 (-10.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.4 million bed nights (+1.7 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 787,000 nights (+3.2 %) by foreigners.

The market share of Sala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,400 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Sala on average 1.4 nights (-0.14) and foreigners 3.0 nights (+1.2).

Ferry arrivals from different harbors

Accommodation sales 1.2 million SEK

Registered accommodation sales in December were 1.2 million SEK (+102,000).

Registered January-December sales were 15.1 million SEK and they decreased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Registered) 1,200 SEK -5.7 % 1,100 SEK 1.3 %
Bed Night (Registered) 570 SEK 6.8 % 360 SEK 4.3 %
Revpar (Registered) 410 SEK 57.0 % 310 SEK -2.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
135 rooms (+0)
310 beds (+0)

Room utilization 35.0 % (+14)
Unsold rooms 88
Bed utilization 28.2 % (+6.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sala + keyword"

Google searches for "sala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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