Salla
Accommodation and Travel Stats
August 2020
Salla: Tourism in a nutshell
14,500
14,300
155
3,900
3,900
48
262,000
7.0
300
1,400
68 %
12.5 °C
46 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 36 percent (July)
In July 2020, 14,500 bed nights were recorded in Salla (+35.7 %), of which 14,300 nights were spent by domestic visitors and 155 nights by foreigners. Domestic bed nights increased 57 percent and foreign bed nights decreased 90 percent. In total, bed nights increased 36 percent from last year's July.
Most foreign bed nights were recorded for travelers from Greece (28 nights).
14,200 nights (+37.3 %) were spend by leisure visitors and 330 nights (-8.2 %) by business visitors.
Between January and July, 56,000 bed nights (-8.2 %) were recorded for domestic visitors and 20,600 (-19.6 %) for foreigners in Salla, in total 76,600 (-11.6 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
3,900 tourists arrived to accommodation (July)
Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Salla on average 3.7 nights (-0.24) and foreigners 3.2 nights (+0.63).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 262,000 euro (July)
Registered accommodation sales in July were 262,000 euro (-26,600).
Registered January-July sales were 1.8 million euro and they decreased 516,000 euro from the previous year.
Average prices
| July 2020 Amount |
Change |
jan-July 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 65 € | -6.8 % | 77 € | |
| Revpar (Registered) | 32 € | 19.9 % | 30 € | |
| Bed Night (Registered) | 18 € | -33.1 % | 23 € | -12.5 % |
Tax free sales -67.8 % (January)
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (July)
Registered Accommodation
7.0 accommodation establishments (+0)
300 rooms (-21)
1,400 beds (-86)
Room utilization 49.4 % (+11)
Unsold rooms 152
Bed utilization 28.0 % (+7.2)
Registered room utilization for establishments
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in August was 8.93/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland