Salla
Accommodation and Travel Stats
April 2020
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Salla: Tourism in a nutshell
3,400
3,300
60
330
330
0.0
24,900 €
6.0
290
1,400
0.1
0.06
-1.8 °C
31 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
3,400 registered bed nights
In April 2020, 3,400 bed nights were recorded in Salla (-77.8 %), of which 3,300 nights were spent by domestic visitors and 60 nights by foreigners. Domestic bed nights decreased 76 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 78 percent from last year's April.
3,300 nights (-77.5 %) were spend by leisure visitors and 67 nights (-86.9 %) by business visitors.
Between January and April, 33,400 bed nights (-26.6 %) were recorded for domestic visitors and 20,400 (-10.8 %) for foreigners in Salla, in total 53,800 (-21.3 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
330 tourists arrived to accommodation
Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 24,900 euro
Registered accommodation sales in April were 24,900 euro (-363,000).
Registered January-April sales were 1.4 million euro and they decreased 745,000 euro from the previous year.
Average prices
|
April 2020
Amount |
Change |
jan-April 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 42 € | 80 € | ||
| Bed Night (Registered) | 7.4 € | -71.1 % | 26 € | -17.5 % |
| Revpar (Registered) | 4.4 € | 39 € |
Tax free sales -67.8 % (January)
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
6.0 accommodation establishments (-1)
290 rooms (-35)
1,400 beds (-94)
Room utilization 10.4 % (-42)
Unsold rooms 260
Bed utilization 5.5 % (-25)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction (March)
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.54/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland
More information available at the dashboard