Salla
Accommodation and Travel Stats

August 2020

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 14,500
36 %
icon: finland 14,300
57 %
icon: foreign 155
90 %
Top 3:
Greece
28
Germany
13
94 %
Italy
10
Visitors icon
Visitors (July)
icon: star 3,900
35 %
icon: finland 3,900
67 %
icon: foreign 48
92 %
Top 3:
Estonia
9.0
80 %
Switzerland
8.0
43 %
Germany
7.0
91 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 262,000
9 %
Average prices:
Night
18.10 €
9.00 €
Room
64.80 €
4.70 €
RevPAR
32.00 €
5.30 €
Capacity icon
Capacity (July)
icon: establishment 7.0
0 %
icon: room 300
7 %
icon: bed 1,400
6 %
Tax Free icon
Tax Free (January)
icon: star 68 %
Russia
68 %
Weather icon
Weather
icon: temperature 12.5 °C
0.8 °C
icon: rainfall 46 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 36 percent (July)

In July 2020, 14,500 bed nights were recorded in Salla (+35.7 %), of which 14,300 nights were spent by domestic visitors and 155 nights by foreigners. Domestic bed nights increased 57 percent and foreign bed nights decreased 90 percent. In total, bed nights increased 36 percent from last year's July.

Most foreign bed nights were recorded for travelers from Greece (28 nights).

14,200 nights (+37.3 %) were spend by leisure visitors and 330 nights (-8.2 %) by business visitors.

Between January and July, 56,000 bed nights (-8.2 %) were recorded for domestic visitors and 20,600 (-19.6 %) for foreigners in Salla, in total 76,600 (-11.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Salla out of total bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

3,900 tourists arrived to accommodation (July)

Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Salla on average 3.7 nights (-0.24) and foreigners 3.2 nights (+0.63).

Ferry arrivals from different harbors

Accommodation sales 262,000 euro (July)

Registered accommodation sales in July were 262,000 euro (-26,600).

Registered January-July sales were 1.8 million euro and they decreased 516,000 euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 65 € -6.8 % 77 €
Revpar (Registered) 32 € 19.9 %  30 €
Bed Night (Registered) 18 € -33.1 %  23 € -12.5 % 

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

7.0 accommodation establishments (+0)
300 rooms (-21)
1,400 beds (-86)

Room utilization 49.4 % (+11)
Unsold rooms 152
Bed utilization 28.0 % (+7.2)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.93/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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