Salla
Accommodation and Travel Stats

January 2020

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Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,000
12 %
icon: finland 4,600
0 %
icon: foreign 9,300
19 %
Visitors icon
Visitors
icon: star 2,400
27 %
icon: finland 790
23 %
icon: foreign 1,700
29 %
Accommodation Sales icon
Accommodation Sales
icon: star 334,000 €
20 %
Average prices:
Night
23.90 €
1.60 €
Room
66.00 €
10.10 €
RevPAR
33.60 €
1.20 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 320
0 %
icon: bed 1,500
0 %
utilization icon
Utilization
icon: room 0.51
11 %
icon: bed 0.28
12 %
Weather icon
Weather
icon: temperature -8.7 °C
7.9 °C
icon: rainfall 42 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In January 2020, 14,000 bed nights were recorded in Salla (+12.0 %), of which 4,600 nights were spent by domestic visitors and 9,300 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 19 percent. In total, bed nights increased 12 percent from last year's January.

12,900 nights (+5.9 %) were spend by leisure visitors and 1,100 nights (+249.5 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Salla out of total bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 1.3 %.

2,400 tourists arrived to accommodation

Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all arrivals, 32.4 percent were domestic, and 67.6 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Salla on average 5.9 nights (-1.3) and foreigners 5.7 nights (-0.46).

Ferry arrivals from different harbors

Accommodation sales 334,000 euro

Registered accommodation sales in January were 334,000 euro (+56,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 66 € -13.3 %
Revpar (Registered) 34 € -3.4 %
Bed Night (Registered) 24 € 7.2 %

Tax free sales -67.8 %

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
320 rooms (+1)
1,500 beds (+6)

Room utilization 50.9 % (+5.2)
Unsold rooms 160
Bed utilization 28.0 % (+3.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 9.1/10 (+0.03).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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