Salla
Accommodation and Travel Stats

September 2022

9,900 registered bed nights (August)

In August 2022, 9,900 registered bed nights were recorded in Salla (-28.8 %), of which 9,100 nights were spent by domestic visitors and 840 nights by foreigners. Registered domestic bed nights decreased 14 percent and registered foreign bed nights decreased 75 percent. In total, registered bed nights decreased 29 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Netherlands (520 nights).

6,700 nights (-34.8 %) were spend by leisure visitors and 3,200 nights (-12.0 %) by business visitors.

Between January and August, 88,400 registered bed nights (-20.4 %) were recorded for domestic visitors and 17,700 (+314.6 %) for foreigners in Salla, in total 106,000 (-7.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Salla out of total registered bed nights was 0.4 % (-0.3 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

Market share in Lapland 5.0 percent (August)

Total of 200,000 registered bed nights (-6.2 %) were recorded in Lapland, of which 148,000 nights (-20.1 %) were spent by domestic visitors and 51,500 nights (+88.4 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 5.0 %, out of domestic bed nights 6.1 % and foreign bed nights 1.6 %.

Comparison of registered bed nights between regions

2,400 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all registered arrivals, 84.9 percent were domestic, and 15.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Salla on average 4.4 nights (+0.46) and foreigners 2.3 nights (-9.2).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 208,000 euro (August)

Registered accommodation sales in August were 208,000 euro (-34,400).

Registered January-August sales were 2.7 million euro and they increased 123,000 euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Registered) 69 € 20.7 % 91 € 6.6 %
Revpar (Registered) 25 € -18.6 % 45 € 0.2 %
Bed Night (Registered) 21 € 20.6 % 25 € 13.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

6.0 accommodation establishments (+0)
280 rooms (-2)
1,400 beds (+2)

Room utilization 36.2 % (-18)
Unsold rooms 182

Registered room utilization for establishments

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.79/10 (+0.35).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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