Salla
Accommodation and Travel Stats

November 2020

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 11,300
74 %
icon: finland 11,200
82 %
icon: foreign 100
72 %
Top 3:
Russia
20
78 %
Spain
8.0
300 %
Germany
1.0
Visitors icon
Visitors (October)
icon: star 2,200
97 %
icon: finland 2,200
114 %
icon: foreign 14
85 %
Top 3:
Russia
8.0
83 %
Spain
2.0
0 %
Germany
1.0
Accommodation Sales icon
Accommodation Sales (October)
icon: star 169,000 €
86 %
Average prices:
Night
15.00 €
1.00 €
Room
63.70 €
5.90 €
RevPAR
22.40 €
7.10 €
Capacity icon
Capacity (October)
icon: establishment 6.0
14 %
icon: room 290
10 %
icon: bed 1,400
6 %
Weather icon
Weather
icon: temperature -1.8 °C
4.4 °C
icon: rainfall 43 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 74 percent (October)

In October 2020, 11,300 bed nights were recorded in Salla (+73.8 %), of which 11,200 nights were spent by domestic visitors and 100 nights by foreigners. Domestic bed nights increased 82 percent and foreign bed nights decreased 72 percent. In total, bed nights increased 74 percent from last year's October.

Most foreign bed nights were recorded for travelers from Russia (20 nights).

11,100 nights (+77.4 %) were spend by leisure visitors and 210 nights (-15.3 %) by business visitors.

Between January and October, 90,400 bed nights (+7.4 %) were recorded for domestic visitors and 21,000 (-31.2 %) for foreigners in Salla, in total 111,000 (-2.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Salla out of total bed nights was 1.0 % (+0.6 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.1 %.

2,200 tourists arrived to accommodation (October)

Arrivals to registered accommodation increased 97 percent compared to earlier year. Of all arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Salla on average 5.1 nights (-0.87) and foreigners 7.1 nights (+3.3).

Ferry arrivals from different harbors

Accommodation sales 169,000 euro (October)

Registered accommodation sales in October were 169,000 euro (+78,200).

Registered January-October sales were 2.4 million euro and they decreased 801,000 euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 64 € -8.5 % 73 €
Revpar (Registered) 22 € 46.4 %  29 €
Bed Night (Registered) 15 € 7.2 % 21 € -22.9 % 

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

6.0 accommodation establishments (-1)
290 rooms (-31)
1,400 beds (-86)

Room utilization 35.2 % (+13)
Unsold rooms 188
Bed utilization 21.2 % (+8.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.71/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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