Accommodation and Travel Stats
Salla: Tourism in a nutshell
Registered bed nights increased 74 percent (October)
In October 2020, 11,300 bed nights were recorded in Salla (+73.8 %), of which 11,200 nights were spent by domestic visitors and 100 nights by foreigners. Domestic bed nights increased 82 percent and foreign bed nights decreased 72 percent. In total, bed nights increased 74 percent from last year's October.
Most foreign bed nights were recorded for travelers from Russia (20 nights).
11,100 nights (+77.4 %) were spend by leisure visitors and 210 nights (-15.3 %) by business visitors.
Between January and October, 90,400 bed nights (+7.4 %) were recorded for domestic visitors and 21,000 (-31.2 %) for foreigners in Salla, in total 111,000 (-2.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,200 tourists arrived to accommodation (October)
Arrivals to registered accommodation increased 97 percent compared to earlier year. Of all arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Salla on average 5.1 nights (-0.87) and foreigners 7.1 nights (+3.3).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 169,000 euro (October)
Registered accommodation sales in October were 169,000 euro (+78,200).
Registered January-October sales were 2.4 million euro and they decreased 801,000 euro from the previous year.
|Adr (Registered)||64 €||-8.5 %||73 €|
|Revpar (Registered)||22 €||46.4 %||29 €|
|Bed Night (Registered)||15 €||7.2 %||21 €||-22.9 %|
Tax free sales -67.8 % (January)
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
6.0 accommodation establishments (-1)
290 rooms (-31)
1,400 beds (-86)
Room utilization 35.2 % (+13)
Unsold rooms 188
Bed utilization 21.2 % (+8.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.71/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland