Salla
Accommodation and Travel Stats

December 2022

Salla: Tourism in a nutshell

icon: star 19,300
6 %
icon: finland 13,400
5 %
icon: foreign 5,800
7 %
Top 3:
Spain
1,500
53 %
Netherlands
1,300
86 %
United Kingdom
1,200
228 %
icon: star 3,800
12 %
icon: finland 2,600
19 %
icon: foreign 1,200
0 %
Top 3:
Spain
310
59 %
Netherlands
230
78 %
United Kingdom
197
240 %
icon: star 638,000 €
28 %
Average prices:
Night
33.10 €
5.80 €
Room
122.70 €
17.40 €
RevPAR
75.60 €
10.90 €
icon: establishment 7.0
17 %
icon: room 300
4 %
icon: bed 1,400
3 %
icon: room 62 %
0 %
icon: bed 39 %
2 %
icon: temperature -9.4 °C
3.6 °C
icon: rainfall 1 mm
47 mm

Registered bed nights increased six percent

In December 2022, 19,300 registered bed nights were recorded in Salla (+5.9 %), of which 13,400 nights were spent by domestic visitors and 5,800 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights increased seven percent. In total, registered bed nights increased six percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Spain (1,500 nights).

12,200 nights (-9.9 %) were spend by leisure visitors and 7,100 nights (+51.8 %) by business visitors.

Between January and December, 128,000 registered bed nights (-18.3 %) were recorded for domestic visitors and 24,500 (+126.7 %) for foreigners in Salla, in total 153,000 (-8.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Salla out of total registered bed nights was 1.1 % (-0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.8 %.

Market share in Lapland 3.5 percent

Total of 555,000 registered bed nights (+12.5 %) were recorded in Lapland, of which 113,000 nights (-12.9 %) were spent by domestic visitors and 441,000 nights (+21.6 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 3.5 %, out of domestic bed nights 11.9 % and foreign bed nights 1.3 %.

Comparison of registered bed nights between regions

3,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all registered arrivals, 68.4 percent were domestic, and 31.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Salla on average 5.2 nights (-0.68) and foreigners 4.9 nights (+0.35).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 638,000 euro

Registered accommodation sales in December were 638,000 euro (+141,000).

Registered January-December sales were 3.9 million euro and they decreased 121,000 euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Registered) 123 € 16.5 % 93 € 9.9 %
Revpar (Registered) 76 € 16.9 % 44 € 2.1 %
Bed Night (Registered) 33 € 21.2 % 25 € 6.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
300 rooms (+11)
1,400 beds (+36)

Room utilization 61.6 % (+0.2)
Unsold rooms 114
Bed utilization 38.9 % (+0.6)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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