Salla
Accommodation and Travel Stats

April 2020

Notice

This is a non-premium report and don’t show the last 12 months data.

For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,400
78 %
icon: finland 3,300
76 %
icon: foreign 60
96 %
Visitors icon
Visitors
icon: star 330
87 %
icon: finland 330
85 %
icon: foreign 0.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 24,900 €
94 %
Average prices:
Night
7.40 €
18.20 €
Room
42.30 €
RevPAR
4.40 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 290
11 %
icon: bed 1,400
6 %
utilization icon
Utilization
icon: room 0.1
80 %
icon: bed 0.06
82 %
Weather icon
Weather
icon: temperature -1.8 °C
3.2 °C
icon: rainfall 31 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,400 registered bed nights

In April 2020, 3,400 bed nights were recorded in Salla (-77.8 %), of which 3,300 nights were spent by domestic visitors and 60 nights by foreigners. Domestic bed nights decreased 76 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 78 percent from last year's April.

3,300 nights (-77.5 %) were spend by leisure visitors and 67 nights (-86.9 %) by business visitors.

Between January and April, 33,400 bed nights (-26.6 %) were recorded for domestic visitors and 20,400 (-10.8 %) for foreigners in Salla, in total 53,800 (-21.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.8 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Salla out of total bed nights was 1.8 % (+0.8 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 0.4 %.

330 tourists arrived to accommodation

Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all arrivals, 100.0 percent were domestic, and 0.0 percent were from foreign countries.

Ferry arrivals from different harbors

Accommodation sales 24,900 euro

Registered accommodation sales in April were 24,900 euro (-363,000).

Registered January-April sales were 1.4 million euro and they decreased 745,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 42 € 80 €
Bed Night (Registered) 7.4 € -71.1 % 26 € -17.5 %
Revpar (Registered) 4.4 € 39 €

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
290 rooms (-35)
1,400 beds (-94)

Room utilization 10.4 % (-42)
Unsold rooms 260
Bed utilization 5.5 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.54/10.

Hotel customer satisfaction by nationalities

Share this report

Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

Navigate

previous
next