Salla
Accommodation and Travel Stats

March 2019

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Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 21,400
4 %
icon: finland 15,800
5 %
icon: foreign 5,500
1 %
Top 3:
Netherlands
3,600
6 %
Germany
1,000
26 %
Russia
184
34 %
Visitors icon
Visitors
icon: star 3,900
6 %
icon: finland 3,000
6 %
icon: foreign 910
8 %
Top 3:
Netherlands
540
6 %
Germany
152
25 %
Russia
80
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 820,000
149 %
Average prices:
Night
38.40 €
23.60 €
Room
97.00 €
59.80 €
RevPAR
74.00 €
43.50 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 320
1 %
icon: bed 1,500
2 %
Tax Free icon
Tax Free
icon: star 7 %
Russia
7 %
Weather icon
Weather
icon: temperature -7.3 °C
3.3 °C
icon: rain 70 mm
56 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

21,400 registered bed nights

In March 2019, 21,400 bed nights were recorded in Salla (-4.2 %), of which 15,800 nights were spent by domestic visitors and 5,500 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased one percent. In total, bed nights decreased four percent from last year's March.

Most foreign bed nights were recorded for travelers from Netherlands (3,600 nights).

20,900 nights (+40.7 %) were spend by leisure visitors and 410 nights (-94.5 %) by business visitors.

Between January and March, 31,900 bed nights (-4.8 %) were recorded for domestic visitors and 21,300 (-2.1 %) for foreigners in Salla, in total 53,200 (-3.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Salla out of total bed nights was 1.1 % (-0.0 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.0 %.

3,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 76.7 percent were domestic, and 23.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Salla on average 5.3 nights (+0.02) and foreigners 6.1 nights (+0.44).

Ferry arrivals from different harbors

Accommodation sales 882,000 euro

Total accommodation sales in March were 882,000 euro (+498,000). The share of Airbnb and HomeAway was 7.6 percent. Therefore, registered accommodation sales were 820,000 euro (+491,000) and Airbnb and HomeAway sales 62,400 euro (+6,800).

Total January-March sales were 1.9 million euro and they increased 844,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Airbnb & Homeaway) 172 € 15.3 %  173 € 15.6 % 
Revpar (Airbnb & Homeaway) 125 € 10.4 %  105 € 9.5 %
Adr (Registered) 97 € 160.5 %  87 € 125.0 % 
Revpar (Registered) 74 € 143.0 %  57 € 120.7 % 
Bed Night (Registered) 38 € 160.0 %  33 € 113.0 % 

Tax free sales -7.4 %

Tax free sales decreased seven percent from the previous year.

(Russians -7.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
320 rooms (+4)
1,500 beds (+32)

Room utilization 76.3 % (-5.5)
Unsold rooms 77

Airbnb and HomeAway

23 apartments (+5)
1.0 private rooms (+0)
3.0 shared rooms (+3)

Apartment utilization 72.5 % (-3.2)
Unsold apartments 6.3

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland

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