Salla
Accommodation and Travel Stats
January 2020
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Salla: Tourism in a nutshell
14,000
4,600
9,300
2,400
790
1,700
334,000 €
7.0
320
1,500
0.51
0.28
-8.7 °C
42 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 12 percent
In January 2020, 14,000 bed nights were recorded in Salla (+12.0 %), of which 4,600 nights were spent by domestic visitors and 9,300 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 19 percent. In total, bed nights increased 12 percent from last year's January.
12,900 nights (+5.9 %) were spend by leisure visitors and 1,100 nights (+249.5 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,400 tourists arrived to accommodation
Arrivals to registered accommodation increased 27 percent compared to earlier year. Of all arrivals, 32.4 percent were domestic, and 67.6 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Salla on average 5.9 nights (-1.3) and foreigners 5.7 nights (-0.46).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 334,000 euro
Registered accommodation sales in January were 334,000 euro (+56,000).
Average prices
|
January 2020
Amount |
Change | |
|---|---|---|
| Adr (Registered) | 66 € | -13.3 % |
| Revpar (Registered) | 34 € | -3.4 % |
| Bed Night (Registered) | 24 € | 7.2 % |
Tax free sales -67.8 %
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
7.0 accommodation establishments (+0)
320 rooms (+1)
1,500 beds (+6)
Room utilization 50.9 % (+5.2)
Unsold rooms 160
Bed utilization 28.0 % (+3.0)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in January was 9.1/10 (+0.03).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland
More information available at the dashboard