Salla
Accommodation and Travel Stats
March 2019
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Salla: Tourism in a nutshell
21,400
15,800
5,500
3,900
3,000
910
820,000
7.0
320
1,500
7 %
-7.3 °C
70 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
21,400 registered bed nights
In March 2019, 21,400 bed nights were recorded in Salla (-4.2 %), of which 15,800 nights were spent by domestic visitors and 5,500 nights by foreigners. Domestic bed nights decreased five percent and foreign bed nights decreased one percent. In total, bed nights decreased four percent from last year's March.
Most foreign bed nights were recorded for travelers from Netherlands (3,600 nights).
20,900 nights (+40.7 %) were spend by leisure visitors and 410 nights (-94.5 %) by business visitors.
Between January and March, 31,900 bed nights (-4.8 %) were recorded for domestic visitors and 21,300 (-2.1 %) for foreigners in Salla, in total 53,200 (-3.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 1.1 percent
Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.
The market share of Salla out of total bed nights was 1.1 % (-0.0 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.0 %.
3,900 tourists arrived to accommodation
Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 76.7 percent were domestic, and 23.3 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Salla on average 5.3 nights (+0.02) and foreigners 6.1 nights (+0.44).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 882,000 euro
Total accommodation sales in March were 882,000 euro (+498,000). The share of Airbnb and HomeAway was 7.6 percent. Therefore, registered accommodation sales were 820,000 euro (+491,000) and Airbnb and HomeAway sales 62,400 euro (+6,800).
Total January-March sales were 1.9 million euro and they increased 844,000 euro from the previous year.
Average prices
| March 2019 Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Airbnb & Homeaway) | 172 € | 15.3 % | 173 € | 15.6 % |
| Revpar (Airbnb & Homeaway) | 125 € | 10.4 % | 105 € | 9.5 % |
| Adr (Registered) | 97 € | 160.5 % | 87 € | 125.0 % |
| Revpar (Registered) | 74 € | 143.0 % | 57 € | 120.7 % |
| Bed Night (Registered) | 38 € | 160.0 % | 33 € | 113.0 % |
Tax free sales -7.4 %
Tax free sales decreased seven percent from the previous year.
(Russians -7.4 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
7.0 accommodation establishments (+0)
320 rooms (+4)
1,500 beds (+32)
Room utilization 76.3 % (-5.5)
Unsold rooms 77
Airbnb and HomeAway
23 apartments (+5)
1.0 private rooms (+0)
3.0 shared rooms (+3)
Apartment utilization 72.5 % (-3.2)
Unsold apartments 6.3
Registered room utilization
Website's user sessions by language
Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland