Salla
Accommodation and Travel Stats

October 2020

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights (September)
icon: star 15,400
29 %
icon: finland 15,300
36 %
icon: foreign 106
85 %
Top 3:
United Kingdom
14
7 %
Sweden
14
22 %
Germany
6.0
95 %
Visitors icon
Visitors (September)
icon: star 3,900
34 %
icon: finland 3,900
48 %
icon: foreign 14
95 %
Top 3:
Germany
4.0
92 %
Switzerland
2.0
83 %
Sweden
2.0
83 %
Accommodation Sales icon
Accommodation Sales (September)
icon: star 321,000 €
8 %
Average prices:
Night
20.80 €
8.40 €
Room
68.60 €
2.90 €
RevPAR
41.60 €
11.20 €
Weather icon
Weather
icon: temperature 2.7 °C
4.9 °C
icon: rainfall 81 mm
2 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 29 percent (September)

In September 2020, 15,400 bed nights were recorded in Salla (+28.9 %), of which 15,300 nights were spent by domestic visitors and 106 nights by foreigners. Domestic bed nights increased 36 percent and foreign bed nights decreased 85 percent. In total, bed nights increased 29 percent from last year's September.

Most foreign bed nights were recorded for travelers from United Kingdom (14 nights).

15,200 nights (+29.0 %) were spend by leisure visitors and 280 nights (+22.1 %) by business visitors.

Between January and September, 79,400 bed nights (+1.7 %) were recorded for domestic visitors and 20,900 (-30.7 %) for foreigners in Salla, in total 100,000 (-7.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent (September)

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Salla out of total bed nights was 1.3 % (+0.6 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.1 %.

3,900 tourists arrived to accommodation (September)

Arrivals to registered accommodation increased 34 percent compared to earlier year. Of all arrivals, 99.6 percent were domestic, and 0.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Salla on average 3.9 nights (-0.35) and foreigners 7.6 nights (+5.2).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 70 €  €
Revpar (Registered) 15 €  €
Bed Night (Registered) 14 € 28 €

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.71/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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