Salla
Accommodation and Travel Stats

May 2023

Salla: Tourism in a nutshell

icon: star 14,100
15 %
icon: finland 12,900
19 %
icon: foreign 1,200
139 %
Top 3:
Spain
450
46 %
Germany
220
91 %
United Kingdom
73
icon: star 2,600
7 %
icon: finland 2,200
18 %
icon: foreign 390
261 %
Top 3:
Spain
125
64 %
Germany
49
172 %
United States
28
Average prices:
Night
23.60 €
0.50 €
Room
90.20 €
5.40 €
RevPAR
46.50 €
11.80 €
icon: establishment 7.0
17 %
icon: room 300
3 %
icon: bed 1,400
0 %
icon: room 52 %
15 %
icon: bed 28 %
18 %

14,100 registered bed nights (April)

In April 2023, 14,100 registered bed nights were recorded in Salla (-14.5 %), of which 12,900 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights decreased 19 percent and registered foreign bed nights increased 139 percent. In total, registered bed nights decreased 15 percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Spain (450 nights).

12,500 nights (-18.5 %) were spend by leisure visitors and 1,700 nights (+35.2 %) by business visitors.

Between January and April, 52,100 registered bed nights (-13.7 %) were recorded for domestic visitors and 18,300 (+17.9 %) for foreigners in Salla, in total 70,400 (-7.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.9 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Salla out of total registered bed nights was 0.9 % (-0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.5 %.

Market share in Lapland 6.0 percent (April)

Total of 236,000 registered bed nights (-5.1 %) were recorded in Lapland, of which 190,000 nights (-12.2 %) were spent by domestic visitors and 46,400 nights (+42.7 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 6.0 %, out of domestic bed nights 6.8 % and foreign bed nights 2.6 %.

Comparison of registered bed nights between regions

2,600 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased seven percent compared to earlier year. Of all registered arrivals, 85.0 percent were domestic, and 15.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Salla on average 5.8 nights (-0.13) and foreigners 3.1 nights (-1.6).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 333,000 euro (April)

Registered accommodation sales in April were 333,000 euro (-47,900).

Registered January-April sales were 2.2 million euro and they increased 180,000 euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Registered) 90 € -5.7 % 109 € 12.2 %
Revpar (Registered) 47 € -20.2 % 69 € 3.0 %
Bed Night (Registered) 24 € 2.3 % 31 € 17.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

7.0 accommodation establishments (+1)
300 rooms (+9)
1,400 beds (+5)

Room utilization 51.6 % (-9.4)
Unsold rooms 143
Bed utilization 28.4 % (-6.1)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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