Salla
Accommodation and Travel Stats

June 2021

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 3,500
81 %
icon: finland 3,500
85 %
icon: foreign 42
32 %
Visitors icon
Visitors (May)
icon: star 650
235 %
icon: finland 640
234 %
icon: foreign 2.0
Accommodation Sales icon
Accommodation Sales (May)
icon: star 37,000 €
174 %
Average prices:
Night
10.50 €
3.60 €
Room
63.10 €
7.40 €
RevPAR
7.50 €
5.40 €
Capacity icon
Capacity (May)
icon: establishment 6.0
14 %
icon: room 280
8 %
icon: bed 1,400
3 %
utilization icon
Utilization (May)
icon: room 12 %
222 %
icon: bed 6 %
171 %
Weather icon
Weather
icon: temperature 14.0 °C
1.1 °C
icon: rainfall 62 mm
4 mm

Registered bed nights increased 81 percent (May)

In May 2021, 3,500 registered bed nights were recorded in Salla (+81.2 %), of which 3,500 nights were spent by domestic visitors and 42 nights by foreigners. Registered domestic bed nights increased 85 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights increased 81 percent from last year's May.

3,400 nights (+82.1 %) were spend by leisure visitors and 119 nights (+57.9 %) by business visitors.

Between January and May, 73,100 registered bed nights (+107.2 %) were recorded for domestic visitors and 480 (-97.6 %) for foreigners in Salla, in total 73,600 (+32.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Salla out of total registered bed nights was 0.4 % (-0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Registered bed nights comparison between regions

650 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 240 percent compared to earlier year. Of all registered arrivals, 99.7 percent were domestic, and 0.3 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Salla on average 5.4 nights (-4.3) and foreigners 21 nights.

Ferry arrivals from different harbors

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 80 € 80 €
Revpar (Registered) 18 € 30 €
Bed Night (Registered) 17 € -41.8 % 24 € -10.9 %

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.44/10 (-0.54).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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