Salla
Accommodation and Travel Stats

March 2018

Salla: Tourism in a nutshell

Registered Accommodation
icon: star 22,300
8 %
icon: finland 16,700
4 %
icon: foreign 5,500
68 %
Registered Accommodation
icon: star 4,200
9 %
icon: finland 3,200
0 %
icon: foreign 980
59 %
Registered Accommodation
icon: star 329,000 €
6 %
Average prices:
Night
14.80 €
0.30 €
Room
0 €
RevPAR
0 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 320
5 %
icon: bed 1,500
0 %
Registered Accommodation
icon: room 82 %
11 %
icon: bed 46 %
11 %
Registered Accommodation
icon: star 5.4
1 %
icon: finland 5.3
3 %
icon: foreign 5.6
5 %

Paid bed nights

Registered bed nights increased eight percent

In March 2018, 22,300 registered bed nights were recorded in Salla (+7.7 %), of which 16,700 nights were spent by domestic visitors and 5,500 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights increased 68 percent. In total, registered bed nights increased eight percent from last year's March.

14,900 nights (+34.5 %) were spend by leisure visitors and 7,400 nights (-23.1 %) by business visitors.

Between January and March, 33,500 registered bed nights (+4.5 %) were recorded for domestic visitors and 21,800 (+26.1 %) for foreigners in Salla, in total 55,300 (+12.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+4.2 %) were spent by domestic visitors and 574,000 nights (+7.7 %) by foreigners.

The market share of Salla out of total registered bed nights was 1.2 % (0.0 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 1.0 %.

Market share in Lapland 5.4 percent

Total of 415,000 registered bed nights (+6.6 %) were recorded in Lapland, of which 204,000 nights (-1.7 %) were spent by domestic visitors and 210,000 nights (+16.2 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 5.4 %, out of domestic bed nights 8.2 % and foreign bed nights 2.6 %.

Comparison of registered bed nights between regions

4,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all registered arrivals, 76.3 percent were domestic, and 23.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Salla on average 5.3 nights (-0.18) and foreigners 5.6 nights (+0.28).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 329,000 euro

Registered accommodation sales in March were 329,000 euro (+17,500).

Registered January-March sales were 846,000 euro and they decreased 237,000 euro from the previous year.

Average prices

= change at least 10 %
March 2018
Amount
Change jan-March 2018
Amount
Change
Bed Night (Registered) 15 € -1.9 % 15 € -30.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
320 rooms (+15)
1,500 beds (+7)

Room utilization 81.8 % (+8.4)
Unsold rooms 58
Bed utilization 46.4 % (+4.7)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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