Accommodation and Travel Stats
Salla: Tourism in a nutshell
Registered bed nights increased 21 percent
In October 2019, 6,500 bed nights were recorded in Salla (+20.5 %), of which 6,100 nights were spent by domestic visitors and 360 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights increased 19 percent. In total, bed nights increased 21 percent from last year's October.
Most foreign bed nights were recorded for travelers from China (96 nights).
6,200 nights (+68.6 %) were spend by leisure visitors and 250 nights (-85.0 %) by business visitors.
Between January and October, 84,200 bed nights (+1.5 %) were recorded for domestic visitors and 30,500 (-4.9 %) for foreigners in Salla, in total 115,000 (-0.3 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
1,100 tourists arrived to accommodation
Arrivals to registered accommodation increased 29 percent compared to earlier year. Of all arrivals, 91.7 percent were domestic, and 8.3 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Salla on average 6.0 nights (-0.58) and foreigners 3.9 nights (+0.56).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 90,600 euro
Registered accommodation sales in October were 90,600 euro.
Registered January-October sales were 3.2 million euro and they increased 1.7 million euro from the previous year.
|Adr (Registered)||70 €||€|
|Revpar (Registered)||15 €||€|
|Bed Night (Registered)||14 €||28 €||110.1 %|
Tax free sales -10.8 %
Tax free sales decreased 11 percent from the previous year.
(Russians -10.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
7.0 accommodation establishments (+0)
320 rooms (+9)
1,500 beds (+42)
Room utilization 22.0 % (+3.3)
Unsold rooms 250
Bed utilization 12.5 % (+3.4)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.68/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland