Salla
Accommodation and Travel Stats

December 2019

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,100
8 %
icon: finland 8,000
0 %
icon: foreign 8,100
14 %
Top 3:
Spain
3,600
31 %
Netherlands
1,300
5 %
United Kingdom
1,100
7 %
Visitors icon
Visitors
icon: star 3,000
16 %
icon: finland 1,300
10 %
icon: foreign 1,700
19 %
Top 3:
Spain
770
36 %
Netherlands
260
6 %
United Kingdom
195
6 %
Accommodation Sales icon
Accommodation Sales
icon: star 417,000 €
17 %
Average prices:
Night
25.90 €
5.50 €
Room
109.80 €
43.00 €
RevPAR
56.50 €
18.60 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 320
4 %
icon: bed 1,500
1 %
Weather icon
Weather
icon: temperature -4.9 °C
2.6 °C
icon: rainfall 64 mm
40 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

16,100 registered bed nights

In December 2019, 16,100 bed nights were recorded in Salla (-7.8 %), of which 8,000 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 14 percent. In total, bed nights decreased eight percent from last year's December.

Most foreign bed nights were recorded for travelers from Spain (3,600 nights).

15,200 nights (+2.5 %) were spend by leisure visitors and 870 nights (-66.6 %) by business visitors.

Between January and December, 95,900 bed nights (+1.7 %) were recorded for domestic visitors and 39,400 (-8.7 %) for foreigners in Salla, in total 135,000 (-1.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 1.8 million bed nights (+1.2 %) were recorded in the whole country, of which 988,000 nights (+2.2 %) were spent by domestic visitors and 789,000 nights (-0.0 %) by foreigners.

The market share of Salla out of total bed nights was 0.9 % (-0.1 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 1.0 %.

3,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 42.8 percent were domestic, and 57.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Salla on average 6.3 nights (+0.63) and foreigners 4.8 nights (+0.27).

Ferry arrivals from different harbors

Accommodation sales 417,000 euro

Registered accommodation sales in December were 417,000 euro (+60,600).

Registered January-December sales were 4.1 million euro and they increased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 110 € 64.4 % 87 €
Revpar (Registered) 57 € 49.1 % 36 €
Bed Night (Registered) 26 € 26.9 % 30 € 110.9 %

Tax free sales -54.4 %

Tax free sales decreased 54 percent from the previous year.

(Russians -54.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
320 rooms (+11)
1,500 beds (-11)

Room utilization 51.5 % (-5.3)
Unsold rooms 158
Bed utilization 32.4 % (-3.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 9.18/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available in the dashboard

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