Accommodation and Travel Stats
Salla: Tourism in a nutshell
16,100 registered bed nights
In December 2019, 16,100 bed nights were recorded in Salla (-7.8 %), of which 8,000 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 14 percent. In total, bed nights decreased eight percent from last year's December.
Most foreign bed nights were recorded for travelers from Spain (3,600 nights).
15,200 nights (+2.5 %) were spend by leisure visitors and 870 nights (-66.6 %) by business visitors.
Between January and December, 95,900 bed nights (+1.7 %) were recorded for domestic visitors and 39,400 (-8.7 %) for foreigners in Salla, in total 135,000 (-1.6 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
3,000 tourists arrived to accommodation
Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 42.8 percent were domestic, and 57.2 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Salla on average 6.3 nights (+0.63) and foreigners 4.8 nights (+0.27).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 417,000 euro
Registered accommodation sales in December were 417,000 euro (+60,600).
Registered January-December sales were 4.1 million euro and they increased 2.1 million euro from the previous year.
|Adr (Registered)||110 €||64.4 %||87 €|
|Revpar (Registered)||57 €||49.1 %||36 €|
|Bed Night (Registered)||26 €||26.9 %||30 €||110.9 %|
Tax free sales -54.4 %
Tax free sales decreased 54 percent from the previous year.
(Russians -54.4 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
7.0 accommodation establishments (+0)
320 rooms (+11)
1,500 beds (-11)
Room utilization 51.5 % (-5.3)
Unsold rooms 158
Bed utilization 32.4 % (-3.0)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 9.18/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland