Accommodation and Travel Stats
Salla: Tourism in a nutshell
Registered bed nights increased 28 percent
In September 2020, 15,300 bed nights were recorded in Salla (+27.6 %), of which 15,200 nights were spent by domestic visitors and 106 nights by foreigners. Domestic bed nights increased 35 percent and foreign bed nights decreased 85 percent. In total, bed nights increased 28 percent from last year's September.
Most foreign bed nights were recorded for travelers from United Kingdom (14 nights).
15,000 nights (+27.8 %) were spend by leisure visitors and 280 nights (+20.9 %) by business visitors.
Between January and September, 79,200 bed nights (+1.5 %) were recorded for domestic visitors and 20,900 (-30.7 %) for foreigners in Salla, in total 100,000 (-7.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
3,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all arrivals, 99.6 percent were domestic, and 0.4 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Salla on average 4.0 nights (-0.28) and foreigners 7.6 nights (+5.2).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 316,000 euro
Registered accommodation sales in September were 316,000 euro (-34,600).
Registered January-September sales were 2.2 million euro and they decreased 1.2 million euro from the previous year.
|Adr (Registered)||68 €||4.2 %||74 €|
|Revpar (Registered)||42 €||36.6 %||30 €|
|Bed Night (Registered)||21 €||-29.4 %||22 €||-29.5 %|
Tax free sales -67.8 % (January)
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
6.0 accommodation establishments (-1)
290 rooms (-31)
1,400 beds (-86)
Room utilization 60.7 % (+14)
Unsold rooms 114
Bed utilization 29.5 % (+6.0)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.5/10 (-0.18).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland