Salla
Accommodation and Travel Stats

September 2020

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 15,300
28 %
icon: finland 15,200
35 %
icon: foreign 106
85 %
Top 3:
United Kingdom
14
7 %
Sweden
14
22 %
Germany
6.0
95 %
Visitors icon
Visitors
icon: star 3,800
30 %
icon: finland 3,800
44 %
icon: foreign 14
95 %
Top 3:
Germany
4.0
92 %
Switzerland
2.0
83 %
Sweden
2.0
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 316,000 €
10 %
Average prices:
Night
20.70 €
8.60 €
Room
68.40 €
2.70 €
RevPAR
41.50 €
11.10 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 290
10 %
icon: bed 1,400
6 %
Weather icon
Weather
icon: temperature 7.8 °C
1.0 °C
icon: rainfall 37 mm
9 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 28 percent

In September 2020, 15,300 bed nights were recorded in Salla (+27.6 %), of which 15,200 nights were spent by domestic visitors and 106 nights by foreigners. Domestic bed nights increased 35 percent and foreign bed nights decreased 85 percent. In total, bed nights increased 28 percent from last year's September.

Most foreign bed nights were recorded for travelers from United Kingdom (14 nights).

15,000 nights (+27.8 %) were spend by leisure visitors and 280 nights (+20.9 %) by business visitors.

Between January and September, 79,200 bed nights (+1.5 %) were recorded for domestic visitors and 20,900 (-30.7 %) for foreigners in Salla, in total 100,000 (-7.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 1.2 million bed nights (-32.2 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,100 nights (-82.2 %) by foreigners.

The market share of Salla out of total bed nights was 1.2 % (+0.6 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.1 %.

3,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all arrivals, 99.6 percent were domestic, and 0.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Salla on average 4.0 nights (-0.28) and foreigners 7.6 nights (+5.2).

Ferry arrivals from different harbors

Accommodation sales 316,000 euro

Registered accommodation sales in September were 316,000 euro (-34,600).

Registered January-September sales were 2.2 million euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 68 € 4.2 % 74 €
Revpar (Registered) 42 € 36.6 %  30 €
Bed Night (Registered) 21 € -29.4 %  22 € -29.5 % 

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
290 rooms (-31)
1,400 beds (-86)

Room utilization 60.7 % (+14)
Unsold rooms 114
Bed utilization 29.5 % (+6.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.5/10 (-0.18).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available in the dashboard

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