Salla
Accommodation and Travel Stats

November 2020

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,100
34 %
icon: finland 6,000
61 %
icon: foreign 46
94 %
Top 3:
United States
14
67 %
Russia
2.0
99 %
Visitors icon
Visitors
icon: star 850
3 %
icon: finland 840
29 %
icon: foreign 4.0
98 %
Top 3:
United States
2.0
67 %
Russia
2.0
98 %
Accommodation Sales icon
Accommodation Sales
icon: star 56,000 €
66 %
Average prices:
Night
9.20 €
26.60 €
Room
27.40 €
113.10 €
RevPAR
5.40 €
19.60 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 320
2 %
icon: bed 1,500
1 %
Weather icon
Weather
icon: temperature -1.8 °C
4.4 °C
icon: rainfall 43 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 34 percent

In November 2020, 6,100 bed nights were recorded in Salla (+33.8 %), of which 6,000 nights were spent by domestic visitors and 46 nights by foreigners. Domestic bed nights increased 61 percent and foreign bed nights decreased 94 percent. In total, bed nights increased 34 percent from last year's November.

Most foreign bed nights were recorded for travelers from United States (14 nights).

5,700 nights (+42.9 %) were spend by leisure visitors and 340 nights (-35.4 %) by business visitors.

Between January and November, 96,400 bed nights (+9.6 %) were recorded for domestic visitors and 21,100 (-32.8 %) for foreigners in Salla, in total 117,000 (-1.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Salla out of total bed nights was 0.7 % (+0.5 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.1 %.

850 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 99.5 percent were domestic, and 0.5 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Salla on average 7.2 nights (+1.4) and foreigners 12 nights (+7.7).

Ferry arrivals from different harbors

Accommodation sales 56,000 euro

Registered accommodation sales in November were 56,000 euro (-107,000).

Registered January-November sales were 2.4 million euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 27 € -80.5 % 71 €
Bed Night (Registered) 9.2 € -74.3 % 21 € -31.9 %
Revpar (Registered) 5.4 € -78.5 % 27 €

Tax free sales -67.8 % (January)

Tax free sales decreased 68 percent from the previous year.

(Russians -67.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
320 rooms (-6)
1,500 beds (-12)

Room utilization 19.6 % (+1.8)
Unsold rooms 250
Bed utilization 9.7 % (+1.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.71/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available in the dashboard

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