Accommodation and Travel Stats
Salla: Tourism in a nutshell
Registered bed nights increased 34 percent
In November 2020, 6,100 bed nights were recorded in Salla (+33.8 %), of which 6,000 nights were spent by domestic visitors and 46 nights by foreigners. Domestic bed nights increased 61 percent and foreign bed nights decreased 94 percent. In total, bed nights increased 34 percent from last year's November.
Most foreign bed nights were recorded for travelers from United States (14 nights).
5,700 nights (+42.9 %) were spend by leisure visitors and 340 nights (-35.4 %) by business visitors.
Between January and November, 96,400 bed nights (+9.6 %) were recorded for domestic visitors and 21,100 (-32.8 %) for foreigners in Salla, in total 117,000 (-1.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
850 tourists arrived to accommodation
Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 99.5 percent were domestic, and 0.5 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Salla on average 7.2 nights (+1.4) and foreigners 12 nights (+7.7).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 56,000 euro
Registered accommodation sales in November were 56,000 euro (-107,000).
Registered January-November sales were 2.4 million euro and they decreased 1.2 million euro from the previous year.
|Adr (Registered)||27 €||-80.5 %||71 €|
|Bed Night (Registered)||9.2 €||-74.3 %||21 €||-31.9 %|
|Revpar (Registered)||5.4 €||-78.5 %||27 €|
Tax free sales -67.8 % (January)
Tax free sales decreased 68 percent from the previous year.
(Russians -67.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
6.0 accommodation establishments (-1)
320 rooms (-6)
1,500 beds (-12)
Room utilization 19.6 % (+1.8)
Unsold rooms 250
Bed utilization 9.7 % (+1.8)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salla"
Global Google searches for "salla + keyword"
Google searches for "salla" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.71/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland