Salla
Accommodation and Travel Stats

May 2021

Salla: Tourism in a nutshell

Registered Accommodation
icon: star 3,500
81 %
icon: finland 3,500
85 %
icon: foreign 42
32 %
Registered Accommodation
icon: star 650
235 %
icon: finland 640
234 %
icon: foreign 2.0
Registered Accommodation
icon: star 37,000 €
174 %
Average prices:
Night
10.50 €
3.60 €
Room
63.10 €
7.40 €
RevPAR
7.50 €
5.40 €
Registered Accommodation
icon: establishment 6.0
14 %
icon: room 280
8 %
icon: bed 1,400
3 %
Registered Accommodation
icon: room 12 %
222 %
icon: bed 6 %
171 %
Registered Accommodation
icon: star 5.4
46 %
icon: finland 5.4
45 %
icon: foreign 21

Paid bed nights

Registered bed nights increased 81 percent

In May 2021, 3,500 registered bed nights were recorded in Salla (+81.2 %), of which 3,500 nights were spent by domestic visitors and 42 nights by foreigners. Registered domestic bed nights increased 85 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights increased 81 percent from last year's May.

3,400 nights (+82.1 %) were spend by leisure visitors and 119 nights (+57.9 %) by business visitors.

Between January and May, 73,100 registered bed nights (+107.2 %) were recorded for domestic visitors and 480 (-97.6 %) for foreigners in Salla, in total 73,600 (+32.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 849,000 registered bed nights (+183.3 %) were recorded in the whole country, of which 777,000 nights (+177.4 %) were spent by domestic visitors and 71,700 nights (+266.7 %) by foreigners.

The market share of Salla out of total registered bed nights was 0.4 % (-0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Market share in Lapland 7.4 percent

Total of 47,400 registered bed nights (+158.8 %) were recorded in Lapland, of which 44,700 nights (+154.1 %) were spent by domestic visitors and 2,700 nights (+272.3 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 7.4 %, out of domestic bed nights 7.8 % and foreign bed nights 1.5 %.

Comparison of registered bed nights between regions

650 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 240 percent compared to earlier year. Of all registered arrivals, 99.7 percent were domestic, and 0.3 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Salla on average 5.4 nights (-4.3) and foreigners 21 nights.

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 37,000 euro

Registered accommodation sales in May were 37,000 euro (+23,500).

Registered January-May sales were 1.7 million euro and they increased 358,000 euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Registered) 63 € 13.4 % 95 € 19.1 %
Bed Night (Registered) 11 € 51.3 % 24 € -4.8 %
Revpar (Registered) 7.5 € 264.6 % 51 € 57.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
280 rooms (-23)
1,400 beds (-45)

Room utilization 11.9 % (+8.2)
Unsold rooms 240
Bed utilization 5.7 % (+3.6)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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