Salla
Accommodation and Travel Stats

August 2021

Salla: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,000
70 %
icon: finland 10,600
32 %
icon: foreign 3,400
1,836 %
Top 3:
Thailand
2,800
Netherlands
260
292 %
Germany
66
312 %
Visitors icon
Visitors
icon: star 3,000
26 %
icon: finland 2,700
16 %
icon: foreign 290
371 %
Top 3:
Thailand
98
Netherlands
83
219 %
Germany
42
180 %
Accommodation Sales icon
Accommodation Sales
icon: star 242,000 €
69 %
Average prices:
Night
17.40 €
0.00 €
Room
57.40 €
0.70 €
RevPAR
30.80 €
13.90 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 290
4 %
icon: bed 1,400
1 %
utilization icon
Utilization
icon: room 54 %
85 %
icon: bed 28 %
86 %
Weather icon
Weather
icon: temperature 11.2 °C
1.3 °C
icon: rainfall 115 mm
69 mm

Registered bed nights increased 70 percent

In August 2021, 14,000 registered bed nights were recorded in Salla (+69.5 %), of which 10,600 nights were spent by domestic visitors and 3,400 nights by foreigners. Registered domestic bed nights increased 32 percent and registered foreign bed nights increased 1,800 percent. In total, registered bed nights increased 70 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Thailand (2,800 nights).

10,300 nights (+31.8 %) were spend by leisure visitors and 3,700 nights (+757.5 %) by business visitors.

Between January and August, 111,000 registered bed nights (+73.3 %) were recorded for domestic visitors and 4,300 (-79.5 %) for foreigners in Salla, in total 115,000 (+35.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 2.1 million registered bed nights (+23.3 %) were recorded in the whole country, of which 1.8 million nights (+18.0 %) were spent by domestic visitors and 265,000 nights (+77.6 %) by foreigners.

The market share of Salla out of total registered bed nights was 0.7 % (+0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.3 %.

Registered bed nights comparison between regions

3,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 26 percent compared to earlier year. Of all registered arrivals, 90.1 percent were domestic, and 9.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Salla on average 4.0 nights (+0.47) and foreigners 11 nights (+8.7).

Ferry arrivals from different harbors

Accommodation sales 242,000 euro

Registered accommodation sales in August were 242,000 euro (+99,100).

Registered January-August sales were 2.6 million euro and they increased 646,000 euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 57 € -1.2 % 85 € 13.5 %
Revpar (Registered) 31 € 82.3 % 45 € 57.8 %
Bed Night (Registered) 17 € -0.3 % 22 € -1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
290 rooms (-13)
1,400 beds (-11)

Room utilization 53.7 % (+25)
Unsold rooms 133
Bed utilization 27.7 % (+13)

Registered room utilization for establishments

Global Google searches for "salla + keyword"

Google searches for "salla" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.44/10 (-0.54).

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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