Salla
Accommodation and Travel Stats

December 2021

Salla: Tourism in a nutshell

Registered Accommodation
icon: star 18,200
16 %
icon: finland 12,700
18 %
icon: foreign 5,500
6,026 %
Top 3 (Reg.):
Spain
3,200
Netherlands
700
Germany
540
2,580 %
Registered Accommodation
icon: star 3,400
26 %
icon: finland 2,200
18 %
icon: foreign 1,200
7,356 %
Top 3 (Reg.):
Spain
740
Netherlands
128
Germany
84
2,000 %
Registered Accommodation
icon: star 497,000 €
13 %
Average prices:
Night
27.30 €
0.90 €
Room
105.30 €
11.30 €
RevPAR
64.70 €
3.60 €
Registered Accommodation
icon: establishment 6.0
0 %
icon: room 290
9 %
icon: bed 1,400
5 %
Registered Accommodation
icon: room 61 %
17 %
icon: bed 38 %
28 %
Registered Accommodation
icon: star 5.4
8 %
icon: finland 5.9
0 %
icon: foreign 4.6
18 %

Paid bed nights

Registered bed nights increased 16 percent

In December 2021, 18,200 registered bed nights were recorded in Salla (+16.5 %), of which 12,700 nights were spent by domestic visitors and 5,500 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights increased 6,000 percent. In total, registered bed nights increased 16 percent from last year's December.

Most foreign registered bed nights were recorded for travelers from Spain (3,200 nights).

13,500 nights (+4.3 %) were spend by leisure visitors and 4,700 nights (+76.4 %) by business visitors.

Between January and December, 157,000 registered bed nights (+40.1 %) were recorded for domestic visitors and 10,800 (-49.0 %) for foreigners in Salla, in total 168,000 (+25.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of Salla out of total registered bed nights was 1.1 % (-0.9 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.9 %.

Market share in Lapland 3.7 percent

Total of 493,000 registered bed nights (+253.4 %) were recorded in Lapland, of which 130,000 nights (+0.0 %) were spent by domestic visitors and 363,000 nights (+3,730.2 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 3.7 %, out of domestic bed nights 9.8 % and foreign bed nights 1.5 %.

Comparison of registered bed nights between regions

3,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 26 percent compared to earlier year. Of all registered arrivals, 64.4 percent were domestic, and 35.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Salla on average 5.9 nights (+0.01) and foreigners 4.6 nights (-0.99).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 497,000 euro

Registered accommodation sales in December were 497,000 euro (+55,500).

Registered January-December sales were 4.0 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 105 € -9.7 % 85 € 10.1 %
Revpar (Registered) 65 € 5.8 % 43 € 41.9 %
Bed Night (Registered) 27 € -3.3 % 24 € 10.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
290 rooms (-29)
1,400 beds (-71)

Room utilization 61.4 % (+9.0)
Unsold rooms 110
Bed utilization 38.3 % (+8.3)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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