Salo
Accommodation and Travel Stats

December 2021

Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 5,700
44 %
icon: finland 5,200
40 %
icon: foreign 490
95 %
Top 3:
Germany
84
36 %
China
74
Sweden
71
78 %
Visitors icon
Visitors (November)
icon: star 2,500
56 %
icon: finland 2,300
50 %
icon: foreign 189
215 %
Top 3:
Germany
38
73 %
Sweden
37
236 %
Estonia
35
192 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 353,000 €
47 %
Average prices:
Night
61.90 €
1.20 €
Room
92.50 €
5.40 €
RevPAR
44.70 €
14.30 €
Capacity icon
Capacity (November)
icon: establishment 6.0
0 %
icon: room 280
1 %
icon: bed 570
1 %
Foreign Visitor Spending icon
Foreign Visitor Spending (November)
icon: finland 1.7 mill. €
50 %
Weather icon
Weather
icon: temperature -6.2 °C
7.8 °C
icon: rainfall 18 mm
21 mm

Registered bed nights increased 44 percent (November)

In November 2021, 5,700 registered bed nights were recorded in Salo (+43.8 %), of which 5,200 nights were spent by domestic visitors and 490 nights by foreigners. Registered domestic bed nights increased 40 percent and registered foreign bed nights increased 95 percent. In total, registered bed nights increased 44 percent from last year's November.

Most foreign registered bed nights were recorded for travelers from Germany (84 nights).

4,000 nights (+64.3 %) were spend by leisure visitors and 1,700 nights (+11.7 %) by business visitors.

Between January and November, 52,600 registered bed nights (+37.3 %) were recorded for domestic visitors and 3,200 (-40.5 %) for foreigners in Salo, in total 55,800 (+27.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (November)

Total of 1.4 million registered bed nights (+70.7 %) were recorded in the whole country, of which 1.1 million nights (+52.8 %) were spent by domestic visitors and 279,000 nights (+221.1 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

2,500 tourists arrived to registered accommodation (November)

Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-0.16) and foreigners 2.6 nights (-1.6).

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 175 € -10.4 % 193 € -13.4 %
Revpar (Non-Registered) 66 € -13.9 % 97 € -19.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

91 accommodation establishments (+8)
80 apartments (+8)
175 rooms (+24)

Apartment utilization 37.6 % (-1.5)
Unsold apartments 50

Registered room utilization for establishments

Global Google searches for "salo + keyword"

Google searches for "salo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (November)

Average customer satisfaction score on Booking.com given by accommodation customers in November was 7.96/10 (-0.04).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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