Salo
Accommodation and Travel Stats

February 2021

Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 1,100
76 %
icon: finland 810
74 %
icon: foreign 240
83 %
Top 3:
Germany
125
16 %
Sweden
34
65 %
Denmark
18
14 %
Visitors icon
Visitors (January)
icon: star 580
78 %
icon: finland 530
66 %
icon: foreign 52
95 %
Top 3:
Poland
16
100 %
Germany
12
84 %
Netherlands
6.0
500 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 89,500 €
61 %
Average prices:
Night
85.20 €
33.90 €
Room
99.20 €
15.60 €
RevPAR
22.20 €
19.40 €
Capacity icon
Capacity (January)
icon: establishment 4.0
43 %
icon: room 137
58 %
icon: bed 300
51 %
utilization icon
Utilization (January)
icon: room 0.22
55 %
icon: bed 0.12
68 %
Weather icon
Weather
icon: temperature -7.7 °C
8.5 °C
icon: rainfall 12 mm
97 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,100 registered bed nights (January)

In January 2021, 1,100 bed nights were recorded in Salo (-76.5 %), of which 810 nights were spent by domestic visitors and 240 nights by foreigners. Domestic bed nights decreased 74 percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 76 percent from last year's January.

Most foreign bed nights were recorded for travelers from Germany (125 nights).

260 nights (-87.5 %) were spend by leisure visitors and 790 nights (-66.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Salo out of total bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.5 %.

580 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 78 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Salo on average 1.5 nights (-0.42) and foreigners 4.6 nights (+3.2).

Ferry arrivals from different harbors

Accommodation sales 89,500 euro (January)

Registered accommodation sales in January were 89,500 euro (-139,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 99 € 18.7 %
Bed Night (Registered) 85 € 66.2 %
Revpar (Registered) 22 € -46.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

4.0 accommodation establishments (-3)
137 rooms (-189)
300 beds (-320)

Room utilization 22.4 % (-27)
Unsold rooms 106
Bed utilization 11.9 % (-25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salo + keyword"

Google searches for "salo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (November 2020)

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.0/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

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