Salo
Accommodation and Travel Stats
December 2021
Salo: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
5,700
5,200
490
2,500
2,300
189
353,000 €
6.0
280
570
1.7 mill. €
-6.2 °C
18 mm
Registered bed nights increased 44 percent (November)
In November 2021, 5,700 registered bed nights were recorded in Salo (+43.8 %), of which 5,200 nights were spent by domestic visitors and 490 nights by foreigners. Registered domestic bed nights increased 40 percent and registered foreign bed nights increased 95 percent. In total, registered bed nights increased 44 percent from last year's November.
Most foreign registered bed nights were recorded for travelers from Germany (84 nights).
4,000 nights (+64.3 %) were spend by leisure visitors and 1,700 nights (+11.7 %) by business visitors.
Between January and November, 52,600 registered bed nights (+37.3 %) were recorded for domestic visitors and 3,200 (-40.5 %) for foreigners in Salo, in total 55,800 (+27.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
2,500 tourists arrived to registered accommodation (November)
Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-0.16) and foreigners 2.6 nights (-1.6).
Ferry arrivals from different harbors
International = International cruise ships
Average prices
|
December 2021
Amount |
Change |
jan-December 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 175 € | -10.4 % | 193 € | -13.4 % |
| Revpar (Non-Registered) | 66 € | -13.9 % | 97 € | -19.7 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
91 accommodation establishments (+8)
80 apartments (+8)
175 rooms (+24)
Apartment utilization 37.6 % (-1.5)
Unsold apartments 50
Registered room utilization for establishments
Global Google searches for "salo"
Global Google searches for "salo + keyword"
Google searches for "salo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction (November)
Average customer satisfaction score on Booking.com given by accommodation customers in November was 7.96/10 (-0.04).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research
More information available at the dashboard