Salo
Accommodation and Travel Stats

March 2019

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Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,900
21 %
icon: finland 5,400
18 %
icon: foreign 480
61 %
Top 3:
Germany
107
182 %
Poland
86
8,500 %
Sweden
59
23 %
Visitors icon
Visitors
icon: star 2,600
20 %
icon: finland 2,200
12 %
icon: foreign 380
105 %
Top 3:
Germany
88
340 %
Poland
86
8,500 %
Sweden
57
54 %
Accommodation Sales icon
Accommodation Sales
icon: star 319,000
21 %
Average prices:
Night
54.50 €
0.10 €
Room
87.90 €
3.00 €
RevPAR
32.60 €
2.70 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 330
6 %
icon: bed 640
6 %
Tax Free icon
Tax Free
icon: star 28 %
Russia
56 %
Weather icon
Weather
icon: temperature -0.2 °C
4.3 °C
icon: rain 50 mm
36 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 21 percent

In March 2019, 5,900 bed nights were recorded in Salo (+20.5 %), of which 5,400 nights were spent by domestic visitors and 480 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights increased 61 percent. In total, bed nights increased 21 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (107 nights).

4,000 nights (+16.3 %) were spend by leisure visitors and 1,900 nights (+30.9 %) by business visitors.

Between January and March, 12,800 bed nights (+7.7 %) were recorded for domestic visitors and 1,000 (-30.1 %) for foreigners in Salo, in total 13,800 (+3.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Salo out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all arrivals, 85.2 percent were domestic, and 14.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Salo on average 2.4 nights (+0.13) and foreigners 1.3 nights (-0.35).

Ferry arrivals from different harbors

Accommodation sales 398,000 euro

Total accommodation sales in March were 398,000 euro (+74,000). The share of Airbnb and HomeAway was 24.9 percent. Therefore, registered accommodation sales were 319,000 euro (+54,700) and Airbnb and HomeAway sales 79,300 euro (+19,400).

Total January-March sales were 920,000 euro and they increased 28,200 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Airbnb & Homeaway) 193 € -14.0 %  195 € -10.8 % 
Revpar (Airbnb & Homeaway) 119 € 28.8 %  98 € -0.6 %
Adr (Registered) 88 € 3.5 % 85 € 4.4 %
Bed Night (Registered) 54 € 0.1 % 54 € 2.2 %
Revpar (Registered) 33 € 9.1 % 28 € -1.4 %

Tax free sales +27.7 %

Tax free sales increased 28 percent from the previous year.

(Russians -55.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
330 rooms (+20)
640 beds (+36)

Room utilization 37.1 % (+1.9)
Unsold rooms 210

Airbnb and HomeAway

39 apartments (+5)
9.0 private rooms (-1)
0.0 shared rooms (+0)

Apartment utilization 61.5 % (+20)
Unsold apartments 15

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland

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