Salo
Accommodation and Travel Stats
February 2021
Salo: Tourism in a nutshell
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
1,100 registered bed nights (January)
In January 2021, 1,100 bed nights were recorded in Salo (-76.5 %), of which 810 nights were spent by domestic visitors and 240 nights by foreigners. Domestic bed nights decreased 74 percent and foreign bed nights decreased 83 percent. In total, bed nights decreased 76 percent from last year's January.
Most foreign bed nights were recorded for travelers from Germany (125 nights).
260 nights (-87.5 %) were spend by leisure visitors and 790 nights (-66.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
580 tourists arrived to accommodation (January)
Arrivals to registered accommodation decreased 78 percent compared to earlier year. Of all arrivals, 91.0 percent were domestic, and 9.0 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Salo on average 1.5 nights (-0.42) and foreigners 4.6 nights (+3.2).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 89,500 euro (January)
Registered accommodation sales in January were 89,500 euro (-139,000).
Average prices
January 2021
Amount |
Change | |
---|---|---|
Adr (Registered) | 99 € | 18.7 % |
Bed Night (Registered) | 85 € | 66.2 % |
Revpar (Registered) | 22 € | -46.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (January)
Registered Accommodation
4.0 accommodation establishments (-3)
137 rooms (-189)
300 beds (-320)
Room utilization 22.4 % (-27)
Unsold rooms 106
Bed utilization 11.9 % (-25)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "salo"
Global Google searches for "salo + keyword"
Google searches for "salo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction (November 2020)
Average customer satisfaction score on Booking.com given by hotel customers in November was 8.0/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard