Salo
Accommodation and Travel Stats

June 2022

Registered bed nights increased 26 percent (May)

In May 2022, 6,200 registered bed nights were recorded in Salo (+26.1 %), of which 5,900 nights were spent by domestic visitors and 330 nights by foreigners. Registered domestic bed nights increased 23 percent and registered foreign bed nights increased 112 percent. In total, registered bed nights increased 26 percent from last year's May.

4,200 nights (+50.9 %) were spend by leisure visitors and 2,000 nights (-6.1 %) by business visitors.

Between January and May, 19,000 registered bed nights (+84.8 %) were recorded for domestic visitors and 1,300 (+44.7 %) for foreigners in Salo, in total 20,300 (+81.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent (May)

Total of 1.6 million registered bed nights (+82.8 %) were recorded in the whole country, of which 1.2 million nights (+58.1 %) were spent by domestic visitors and 323,000 nights (+350.5 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.4 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

2,900 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 42 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Salo on average 2.2 nights (-0.21) and foreigners 1.6 nights (-1.4).

Domestic visitor days were 194,000 (December 2021)

In December 2021, 194,000 domestic visitor days were recorded in Salo.

Between January and December, 2.8 million domestic visitor days were recorded in Salo.

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 562,000 euro (May)

Total accommodation sales in May were 562,000 euro (+41,300). The share of Airbnb and Vrbo was 33.9 percent. Therefore, registered accommodation sales were 372,000 euro (+74,500) and non-registered sales 190,000 euro (-33,200).

Total January-May sales were 1.9 million euro and they increased 453,000 euro from the previous year.

Average prices

= change at least 10 %
May 2022
Amount
Change jan-May 2022
Amount
Change
Adr (Non-Registered) 220 € -8.0 % 200 € 0.2 %
Revpar (Non-Registered) 111 € 0.3 % 84 € -7.1 %
Adr (Registered) 94 € 16.4 % 92 € 10.1 %
Bed Night (Registered) 60 € -0.8 % 61 € -8.3 %
Revpar (Registered) 51 € 51.1 % 38 € 29.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

6.0 accommodation establishments (-1)
240 rooms (-44)
520 beds (-92)

Room utilization 54.0 % (+12)
Unsold rooms 112
Bed utilization 40.7 % (+14)

Airbnb and Vrbo

93 accommodation establishments (-9)
79 apartments (-15)
173 rooms (-29)

Apartment utilization 50.2 % (+4.2)
Unsold apartments 39

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.4/10 (+0.49).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Elisa, Statistics Finland, Tak Research

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