Salo
Accommodation and Travel Stats

May 2021

Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights (April)
icon: star 1,800
130 %
icon: finland 1,700
137 %
icon: foreign 133
64 %
Visitors icon
Visitors (April)
icon: star 1,200
247 %
icon: finland 1,100
265 %
icon: foreign 71
92 %
Accommodation Sales icon
Accommodation Sales (April)
icon: star 126,000 €
108 %
Average prices:
Night
68.90 €
7.20 €
Room
82.60 €
8.30 €
RevPAR
31.60 €
15.90 €
Capacity icon
Capacity (April)
icon: establishment 6.0
20 %
icon: room 280
63 %
icon: bed 570
61 %
utilization icon
Utilization (April)
icon: room 38 %
121 %
icon: bed 20 %
118 %
Weather icon
Weather
icon: temperature 9.8 °C
0.7 °C
icon: rainfall 88 mm
37 mm

Registered bed nights increased 130 percent (April)

In April 2021, 1,800 bed nights were recorded in Salo (+129.9 %), of which 1,700 nights were spent by domestic visitors and 133 nights by foreigners. Domestic bed nights increased 137 percent and foreign bed nights increased 64 percent. In total, bed nights increased 130 percent from last year's April.

480 nights (+378.0 %) were spend by leisure visitors and 1,300 nights (+93.9 %) by business visitors.

Between January and April, 5,500 bed nights (-47.7 %) were recorded for domestic visitors and 740 (-75.9 %) for foreigners in Salo, in total 6,200 (-54.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent (April)

Total of 779,000 bed nights (+309.9 %) were recorded in the whole country, of which 726,000 nights (+319.3 %) were spent by domestic visitors and 52,500 nights (+212.4 %) by foreigners.

The market share of Salo out of total bed nights was 0.2 % (-0.2 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.3 %.

1,200 tourists arrived to accommodation (April)

Arrivals to registered accommodation increased 250 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Salo on average 1.5 nights (-0.8) and foreigners 1.9 nights (-0.32).

Ferry arrivals from different harbors

Accommodation sales 126,000 euro (April)

Registered accommodation sales in April were 126,000 euro (+65,400).

Registered January-April sales were 451,000 euro and they decreased 292,000 euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 83 € -9.1 % 85 € -1.3 %
Bed Night (Registered) 69 € -9.5 % 72 € 32.1 %
Revpar (Registered) 32 € 101.1 % 28 € -12.1 %

Registered accommodation sales

Average registered room price (ADR)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salo + keyword"

Google searches for "salo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in May was 8.05/10.

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

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