Salo
Accommodation and Travel Stats

September 2022

7,200 registered bed nights (August)

In August 2022, 7,200 registered bed nights were recorded in Salo (-6.7 %), of which 6,400 nights were spent by domestic visitors and 780 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights increased 81 percent. In total, registered bed nights decreased seven percent from last year's August.

4,500 nights (-7.1 %) were spend by leisure visitors and 2,700 nights (-5.9 %) by business visitors.

Between January and August, 39,200 registered bed nights (+13.3 %) were recorded for domestic visitors and 3,200 (+67.8 %) for foreigners in Salo, in total 42,400 (+16.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

4,100 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 87.9 percent were domestic, and 12.1 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Salo on average 1.8 nights (-0.12) and foreigners 1.6 nights (+0.01).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 724,000 euro (August)

Total accommodation sales in August were 724,000 euro (-52,900). The share of Airbnb and Vrbo was 36.0 percent. Therefore, registered accommodation sales were 463,000 euro (-24,900) and non-registered sales 261,000 euro (-28,000).

Total January-August sales were 4.1 million euro and they increased 291,000 euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 186 € -7.4 % 194 € -1.1 %
Revpar (Non-Registered) 115 € 1.2 % 100 € -6.4 %
Adr (Registered) 101 € 1.7 % 96 € 7.6 %
Bed Night (Registered) 65 € 1.7 % 62 € 3.4 %
Revpar (Registered) 53 € 3.4 % 43 € 13.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

6.0 accommodation establishments (-1)
240 rooms (-44)
520 beds (-91)

Room utilization 52.2 % (+0.9)
Unsold rooms 117
Bed utilization 39.6 % (+0.7)

Airbnb and Vrbo

113 accommodation establishments (+7)
97 apartments (+2)
199 rooms (+1)

Apartment utilization 61.8 % (+5.3)
Unsold apartments 37

Registered room utilization for establishments

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.4/10 (+0.49).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Statistics Finland, Tak Research

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