Salo
Accommodation and Travel Stats

November 2020

Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 5,600
16 %
icon: finland 5,400
8 %
icon: foreign 155
80 %
Top 3:
Germany
65
50 %
Sweden
32
29 %
United States
16
0 %
Visitors icon
Visitors (October)
icon: star 2,100
34 %
icon: finland 2,100
27 %
icon: foreign 65
82 %
Top 3:
Germany
24
58 %
Sweden
14
64 %
Estonia
10
29 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 298,000 €
20 %
Average prices:
Night
53.60 €
2.60 €
Room
83.70 €
4.40 €
RevPAR
36.70 €
2.50 €
Capacity icon
Capacity (October)
icon: establishment 6.0
14 %
icon: room 280
17 %
icon: bed 530
17 %
Weather icon
Weather
icon: temperature 4.9 °C
2.8 °C
icon: rainfall 83 mm
6 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,600 registered bed nights (October)

In October 2020, 5,600 bed nights were recorded in Salo (-16.4 %), of which 5,400 nights were spent by domestic visitors and 155 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights decreased 80 percent. In total, bed nights decreased 16 percent from last year's October.

Most foreign bed nights were recorded for travelers from Germany (65 nights).

3,800 nights (-8.0 %) were spend by leisure visitors and 1,800 nights (-30.3 %) by business visitors.

Between January and October, 34,600 bed nights (-38.4 %) were recorded for domestic visitors and 5,000 (-42.0 %) for foreigners in Salo, in total 39,600 (-38.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Salo out of total bed nights was 0.5 % (+0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.2 %.

2,100 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Salo on average 2.6 nights (+0.55) and foreigners 2.4 nights (+0.2).

Ferry arrivals from different harbors

Accommodation sales 298,000 euro (October)

Registered accommodation sales in October were 298,000 euro (-75,900).

Registered January-October sales were 2.3 million euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 84 € -5.0 % 89 € 5.4 %
Bed Night (Registered) 54 € -4.6 % 58 € 6.7 %
Revpar (Registered) 37 € -6.5 % 33 € -6.1 %

Tax free sales +8.2 % (January)

Tax free sales increased eight percent from the previous year.

(Russians -22.1 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

6.0 accommodation establishments (-1)
280 rooms (-57)
530 beds (-106)

Room utilization 43.8 % (-0.7)
Unsold rooms 155
Bed utilization 35.3 % (+0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "salo + keyword"

Google searches for "salo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 7.85/10.

Hotel customer satisfaction by nationalities

Share this report

Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

info at yrityssalo salo logo

More information available in the dashboard

Navigate

previous