Salo
Accommodation and Travel Stats

August 2021

Salo: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 11,200
83 %
icon: finland 10,900
91 %
icon: foreign 380
21 %
Visitors icon
Visitors (July)
icon: star 6,800
68 %
icon: finland 6,600
72 %
icon: foreign 230
4 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 590,000 €
70 %
Average prices:
Night
52.50 €
3.80 €
Room
93.00 €
0.40 €
RevPAR
56.70 €
21.10 €
Capacity icon
Capacity (July)
icon: establishment 7.0
0 %
icon: room 290
1 %
icon: bed 600
0 %
utilization icon
Utilization (July)
icon: room 61 %
60 %
icon: bed 53 %
68 %
Weather icon
Weather
icon: temperature 15.5 °C
1.1 °C
icon: rainfall 149 mm
118 mm

Registered bed nights increased 83 percent (July)

In July 2021, 11,200 registered bed nights were recorded in Salo (+82.8 %), of which 10,900 nights were spent by domestic visitors and 380 nights by foreigners. Registered domestic bed nights increased 91 percent and registered foreign bed nights decreased 21 percent. In total, registered bed nights increased 83 percent from last year's July.

7,900 nights (+65.9 %) were spend by leisure visitors and 3,300 nights (+142.0 %) by business visitors.

Between January and July, 27,300 registered bed nights (+42.3 %) were recorded for domestic visitors and 1,500 (-61.8 %) for foreigners in Salo, in total 28,800 (+24.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent (July)

Total of 3.3 million registered bed nights (+29.6 %) were recorded in the whole country, of which 3.2 million nights (+29.5 %) were spent by domestic visitors and 186,000 nights (+30.8 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

6,800 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation increased 68 percent compared to earlier year. Of all registered arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Salo on average 1.6 nights (+0.16) and foreigners 1.7 nights (-0.34).

Ferry arrivals from different harbors

Accommodation sales 590,000 euro (July)

Registered accommodation sales in July were 590,000 euro (+244,000).

Registered January-July sales were 1.7 million euro and they increased 375,000 euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Registered) 93 € -0.4 % 87 € -2.3 %
Revpar (Registered) 57 € 59.0 % 36 € 14.7 %
Bed Night (Registered) 52 € -6.8 % 60 € 2.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

7.0 accommodation establishments (+0)
290 rooms (+2)
600 beds (+3)

Room utilization 61.0 % (+23)
Unsold rooms 112
Bed utilization 52.6 % (+21)

Registered room utilization for establishments

Global Google searches for "salo + keyword"

Google searches for "salo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.91/10 (-0.14).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

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