Salo
Accommodation and Travel Stats

June 2018

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Salo: Tourism in a nutshell

Total
icon: new 8,300
22 %
Registered Accommodation
icon: star 7,000
16 %
icon: finland 6,200
28 %
icon: foreign 730
34 %
Non-registered Accommodation
icon: star 1,300
71 %
Total
icon: new 3,900
14 %
Registered Accommodation
icon: star 3,300
7 %
icon: finland 2,900
19 %
icon: foreign 420
35 %
Non-registered Accommodation
icon: star 600
71 %
Total
icon: new 403,000
20 %
Registered Accommodation
icon: star 356,000 €
20 %
Average prices:
Night
51.10 €
0.60 €
Room
84.50 €
2.00 €
RevPAR
35.00 €
0.30 €
Non-registered Accommodation
icon: star 47,400
20 %
Average prices:
Adr
153.80 €
11.70 €
RevPAR
47.00 €
6.10 €
Registered Accommodation
icon: establishment 8.0
14 %
icon: room 340
14 %
icon: bed 680
15 %
Non-registered Accommodation
icon: establishment 61
91 %
icon: room 104
76 %
Registered Accommodation
icon: room 42 %
1 %
icon: bed 34 %
1 %
Non-registered Accommodation
icon: entire place 31 %
18 %
Registered Accommodation
icon: star 2.1
8 %
icon: finland 2.2
7 %
icon: foreign 1.7
2 %

Paid bed nights

Registered bed nights increased 16 percent

In June 2018, 7,000 registered bed nights were recorded in Salo (+16.1 %), of which 6,200 nights were spent by domestic visitors and 730 nights by foreigners. Registered domestic bed nights increased 28 percent and registered foreign bed nights decreased 34 percent. In total, registered bed nights increased 16 percent from last year's June.

5,100 nights (+4.0 %) were spend by leisure visitors and 1,800 nights (+72.9 %) by business visitors.

Between January and June, 28,000 registered bed nights (+6.6 %) were recorded for domestic visitors and 3,200 (-11.0 %) for foreigners in Salo, in total 31,100 (+4.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 2.2 million registered bed nights (+1.4 %) were recorded in the whole country, of which 1.6 million nights (+4.2 %) were spent by domestic visitors and 586,000 nights (-5.3 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Length of stay increased eight percent in registered accommodation

Length of stay in registered accommodation increased eight percent compared to earlier year. In Salo, length of stay in June was on average 2.1 nights and in Finland 1.8 nights (-0.0 %).

During June, domestic visitors stayed in registered accommodation in Salo on average 2.2 nights (-4.6 %) and foreigners 1.7 nights (-14.6 %).

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all registered arrivals, 87.1 percent were domestic, and 12.9 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Salo on average 2.2 nights (+0.15) and foreigners 1.7 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 403,000 euro

Total accommodation sales in June were 403,000 euro (+66,600). The share of Airbnb and Vrbo was 11.7 percent. Therefore, registered accommodation sales were 356,000 euro (+45,800) and non-registered sales 47,400 euro (+20,800).

Total January-June sales were 2.0 million euro and they increased 431,000 euro from the previous year.

Average prices

= change at least 10 %
June 2018
Amount
Change jan-June 2018
Amount
Change
Adr (Non-Registered) 154 € 8.3 % 174 € 29.8 %
Adr (Registered) 84 € -2.3 % 84 € 1.3 %
Bed Night (Registered) 51 € -1.2 % 53 € 5.0 %
Revpar (Non-Registered) 47 € -11.5 % 71 € 53.5 %
Revpar (Registered) 35 € -0.9 % 31 € 1.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
340 rooms (+42)
680 beds (+89)

Room utilization 41.5 % (+0.6)
Unsold rooms 198
Bed utilization 33.7 % (-0.4)

Airbnb and Vrbo

61 accommodation establishments (+29)
49 apartments (+27)
104 rooms (+45)

Apartment utilization 30.6 % (-6.8)
Unsold apartments 34

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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