Salo
Accommodation and Travel Stats

December 2018

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Salo: Tourism in a nutshell

Total
icon: new 3,700
18 %
Registered Accommodation
icon: star 2,700
20 %
icon: finland 2,500
21 %
icon: foreign 168
24 %
Non-registered Accommodation
icon: star 950
13 %
Total
icon: new 1,700
5 %
Registered Accommodation
icon: star 1,300
1 %
icon: finland 1,200
5 %
icon: foreign 110
59 %
Non-registered Accommodation
icon: star 430
13 %
Total
icon: new 216,000
8 %
Registered Accommodation
icon: star 189,000 €
8 %
Average prices:
Night
69.50 €
12.40 €
Room
107.90 €
14.40 €
RevPAR
24.60 €
3.50 €
Non-registered Accommodation
icon: star 27,200
8 %
Average prices:
Adr
145.50 €
16.40 €
RevPAR
48.70 €
18.30 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 330
7 %
icon: bed 650
7 %
Non-registered Accommodation
icon: establishment 49
29 %
icon: room 111
41 %
Registered Accommodation
icon: room 23 %
24 %
icon: bed 17 %
28 %
Non-registered Accommodation
icon: entire place 33 %
19 %
Registered Accommodation
icon: star 2.2
18 %
icon: finland 2.2
17 %
icon: foreign 1.5
23 %

Paid bed nights

2,700 registered bed nights

In December 2018, 2,700 registered bed nights were recorded in Salo (-19.7 %), of which 2,500 nights were spent by domestic visitors and 168 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights increased 24 percent. In total, registered bed nights decreased 20 percent from last year's December.

1,900 nights (-33.6 %) were spend by leisure visitors and 800 nights (+60.6 %) by business visitors.

Between January and December, 61,600 registered bed nights (+0.2 %) were recorded for domestic visitors and 6,900 (-10.2 %) for foreigners in Salo, in total 68,500 (-0.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.0 %.

Length of stay was 2.2 nights in registered accommodation

Length of stay in registered accommodation decreased 18 percent compared to earlier year. In Salo, length of stay in December was on average 2.2 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Salo on average 2.2 nights (-5.3 %) and foreigners 1.5 nights (-13.2 %).

1,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all registered arrivals, 91.3 percent were domestic, and 8.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Salo on average 2.2 nights (-0.47) and foreigners 1.5 nights (-0.44).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 216,000 euro

Total accommodation sales in December were 216,000 euro (-18,700). The share of Airbnb and Vrbo was 12.6 percent. Therefore, registered accommodation sales were 189,000 euro (-4,500) and non-registered sales 27,200 euro (-14,200).

Total January-December sales were 4.3 million euro and they increased 482,000 euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 145 € -10.1 % 155 € 8.0 %
Adr (Registered) 108 € 15.4 % 85 € 0.4 %
Bed Night (Registered) 70 € 21.6 % 52 € 3.6 %
Revpar (Non-Registered) 49 € -27.3 % 74 € 20.6 %
Revpar (Registered) 25 € -12.6 % 31 € -8.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
330 rooms (+21)
650 beds (+42)

Room utilization 22.8 % (-7.3)
Unsold rooms 250
Bed utilization 17.4 % (-6.7)

Airbnb and Vrbo

49 accommodation establishments (+11)
38 apartments (+11)
111 rooms (+32)

Apartment utilization 33.5 % (-7.9)
Unsold apartments 25

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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