Salo
Accommodation and Travel Stats

April 2020

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Salo: Tourism in a nutshell

Total
icon: new 2,900
61 %
Registered Accommodation
icon: star 800
86 %
icon: finland 710
86 %
icon: foreign 81
82 %
Non-registered Accommodation
icon: star 2,100
7 %
Total
icon: new 1,300
61 %
Registered Accommodation
icon: star 350
86 %
icon: finland 310
85 %
icon: foreign 37
88 %
Non-registered Accommodation
icon: star 950
7 %
Total
icon: new 192,000 €
53 %
Registered Accommodation
icon: star 60,600 €
53 %
Average prices:
Night
76.20 €
16.40 €
Room
90.90 €
2.80 €
RevPAR
15.70 €
21.90 €
Non-registered Accommodation
icon: star 132,000 €
53 %
Average prices:
Adr
243.30 €
68.70 €
RevPAR
113.90 €
27.70 €
Registered Accommodation
icon: establishment 5.0
29 %
icon: room 171
49 %
icon: bed 360
44 %
Non-registered Accommodation
icon: establishment 69
30 %
icon: room 138
13 %
Registered Accommodation
icon: room 17 %
57 %
icon: bed 9 %
70 %
Non-registered Accommodation
icon: entire place 47 %
5 %
Registered Accommodation
icon: star 2.3
2 %
icon: finland 2.3
3 %
icon: foreign 2.2
55 %

Paid bed nights

800 registered bed nights

In April 2020, 800 registered bed nights were recorded in Salo (-85.5 %), of which 710 nights were spent by domestic visitors and 81 nights by foreigners. Registered domestic bed nights decreased 86 percent and registered foreign bed nights decreased 82 percent. In total, registered bed nights decreased 86 percent from last year's April.

101 nights (-97.1 %) were spend by leisure visitors and 690 nights (-64.5 %) by business visitors.

Between January and April, 10,500 registered bed nights (-40.9 %) were recorded for domestic visitors and 3,100 (+84.8 %) for foreigners in Salo, in total 13,600 (-30.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 190,000 registered bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.5 %.

Length of stay increased two percent in registered accommodation

Length of stay in registered accommodation increased two percent compared to earlier year. In Salo, length of stay in April was on average 2.3 nights and in Finland 2.9 nights (+52.5 %).

During April, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-1.3 %) and foreigners 2.2 nights (+0.1 %).

350 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 86 percent compared to earlier year. Of all registered arrivals, 89.5 percent were domestic, and 10.5 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-0.07) and foreigners 2.2 nights (+0.78).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 192,000 euro

Total accommodation sales in April were 192,000 euro (-220,000). The share of Airbnb and Vrbo was 68.5 percent. Therefore, registered accommodation sales were 60,600 euro (-268,000) and non-registered sales 132,000 euro (+47,500).

Total January-April sales were 1.2 million euro and they decreased 108,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Non-Registered) 240 € 39.3 % 195 € 12.1 %
Revpar (Non-Registered) 114 € 32.2 % 95 € 9.9 %
Adr (Registered) 91 € -3.0 % 86 € -1.7 %
Bed Night (Registered) 76 € 27.5 % 55 € -0.6 %
Revpar (Registered) 16 € -58.2 % 31 € 3.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (-2)
171 rooms (-163)
360 beds (-280)

Room utilization 17.3 % (-23)
Unsold rooms 141
Bed utilization 9.4 % (-22)

Airbnb and Vrbo

69 accommodation establishments (+16)
60 apartments (+14)
138 rooms (+16)

Apartment utilization 46.8 % (-2.5)
Unsold apartments 32

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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