Salo
Accommodation and Travel Stats

May 2020

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Salo: Tourism in a nutshell

Total
icon: new 3,400
60 %
Registered Accommodation
icon: star 720
88 %
icon: finland 680
88 %
icon: foreign 35
94 %
Non-registered Accommodation
icon: star 2,700
18 %
Total
icon: new 1,700
58 %
Registered Accommodation
icon: star 440
85 %
icon: finland 420
83 %
icon: foreign 18
96 %
Non-registered Accommodation
icon: star 1,200
18 %
Total
icon: new 256,000 €
36 %
Registered Accommodation
icon: star 51,500 €
36 %
Average prices:
Night
71.70 €
25.20 €
Room
88.90 €
17.20 €
RevPAR
18.50 €
9.40 €
Non-registered Accommodation
icon: star 205,000 €
36 %
Average prices:
Adr
296.70 €
98.30 €
RevPAR
138.60 €
31.60 €
Registered Accommodation
icon: establishment 4.0
43 %
icon: room 118
65 %
icon: bed 270
57 %
Non-registered Accommodation
icon: establishment 80
25 %
icon: room 158
0 %
Registered Accommodation
icon: room 21 %
47 %
icon: bed 11 %
65 %
Non-registered Accommodation
icon: entire place 47 %
13 %
Registered Accommodation
icon: star 1.6
24 %
icon: finland 1.6
30 %
icon: foreign 1.9
63 %

Paid bed nights

720 registered bed nights

In May 2020, 720 registered bed nights were recorded in Salo (-88.3 %), of which 680 nights were spent by domestic visitors and 35 nights by foreigners. Registered domestic bed nights decreased 88 percent and registered foreign bed nights decreased 94 percent. In total, registered bed nights decreased 88 percent from last year's May.

143 nights (-96.1 %) were spend by leisure visitors and 580 nights (-77.1 %) by business visitors.

Between January and May, 11,200 registered bed nights (-52.2 %) were recorded for domestic visitors and 3,100 (+41.0 %) for foreigners in Salo, in total 14,300 (-44.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 300,000 registered bed nights (-81.0 %) were recorded in the whole country, of which 280,000 nights (-74.7 %) were spent by domestic visitors and 19,500 nights (-95.8 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.2 % (-0.2 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased 24 percent compared to earlier year. In Salo, length of stay in May was on average 1.6 nights and in Finland 2.5 nights (+43.7 %).

During May, domestic visitors stayed in registered accommodation in Salo on average 1.6 nights (-3.8 %) and foreigners 1.9 nights (+6.2 %).

440 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 85 percent compared to earlier year. Of all registered arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Salo on average 1.6 nights (-0.69) and foreigners 1.9 nights (+0.75).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 256,000 euro

Total accommodation sales in May were 256,000 euro (-147,000). The share of Airbnb and Vrbo was 79.9 percent. Therefore, registered accommodation sales were 51,500 euro (-235,000) and non-registered sales 205,000 euro (+88,100).

Total January-May sales were 1.5 million euro and they decreased 254,000 euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Non-Registered) 300 € 49.5 % 220 € 20.3 %
Revpar (Non-Registered) 139 € 29.5 % 105 € 14.0 %
Adr (Registered) 89 € 24.0 % 86 € 2.5 %
Bed Night (Registered) 72 € 54.1 % 56 € 4.9 %
Revpar (Registered) 18 € -33.7 % 30 € 1.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

4.0 accommodation establishments (-3)
118 rooms (-220)
270 beds (-370)

Room utilization 20.8 % (-18)
Unsold rooms 93
Bed utilization 10.8 % (-20)

Airbnb and Vrbo

80 accommodation establishments (+16)
72 apartments (+16)
158 rooms (+0)

Apartment utilization 46.7 % (-7.2)
Unsold apartments 38

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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