Salo
Accommodation and Travel Stats

June 2021

Salo: Tourism in a nutshell

icon: star 6,400
141 %
icon: finland 6,200
164 %
icon: foreign 210
31 %
icon: star 3,300
96 %
icon: finland 3,200
106 %
icon: foreign 77
35 %
icon: star 378,000 €
88 %
Average prices:
Night
59.10 €
16.60 €
Room
88.60 €
14.80 €
RevPAR
42.80 €
12.00 €
icon: establishment 7.0
17 %
icon: room 290
68 %
icon: bed 610
58 %
icon: finland 2.8 mill. €
106 %
icon: temperature 19.1 °C
0.7 °C
icon: rainfall 67 mm
28 mm

Registered bed nights increased 141 percent

In June 2021, 6,400 registered bed nights were recorded in Salo (+141.5 %), of which 6,200 nights were spent by domestic visitors and 210 nights by foreigners. Registered domestic bed nights increased 164 percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights increased 141 percent from last year's June.

4,200 nights (+178.8 %) were spend by leisure visitors and 2,200 nights (+90.9 %) by business visitors.

Between January and June, 16,500 registered bed nights (+21.7 %) were recorded for domestic visitors and 1,100 (-67.5 %) for foreigners in Salo, in total 17,600 (+3.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million registered bed nights (+53.3 %) were recorded in the whole country, of which 1.6 million nights (+53.1 %) were spent by domestic visitors and 80,200 nights (+57.4 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.3 %.

3,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 96 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Salo on average 1.9 nights (+0.43) and foreigners 2.7 nights (+0.16).

Domestic visitor days were 258,000

In June 2021, 258,000 domestic visitor days were recorded in Salo.

Between January and June, 1.3 million domestic visitor days were recorded in Salo.

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 645,000 euro

Total accommodation sales in June were 645,000 euro (+121,000). The share of Airbnb and Vrbo was 41.4 percent. Therefore, registered accommodation sales were 378,000 euro (+177,000) and non-registered sales 267,000 euro (-56,600).

Total January-June sales were 2.1 million euro and they increased 72,300 euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 197 € -26.5 % 200 € -13.4 %
Revpar (Non-Registered) 111 € -36.5 % 95 € -22.2 %
Adr (Registered) 89 € -14.3 % 85 € -3.4 %
Bed Night (Registered) 59 € -22.0 % 64 € 9.0 %
Revpar (Registered) 43 € 38.9 % 32 € 4.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
290 rooms (+117)
610 beds (+220)

Room utilization 48.3 % (+19)
Unsold rooms 149
Bed utilization 34.8 % (+15)

Airbnb and Vrbo

111 accommodation establishments (+21)
100 apartments (+22)
210 rooms (+33)

Apartment utilization 56.6 % (-8.9)
Unsold apartments 43

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.91/10 (-0.14).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Elisa, Finnish Meteorological Institute, Statistics Finland, Tak Research

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