Accommodation and Travel Stats
Salo: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
9,800 bed nights in paid accommodation
Total of 9,800 bed nights (+8.5 %) were recorded in paid accommodation in Salo in September 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 65 % and non-registered 35 %.
Between January and September, the number of paid bed nights was 79,800 (+22.3 %). Share of registered was 54 % and non-registered 46 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased eight percent
In September 2021, 6,400 registered bed nights were recorded in Salo (+7.8 %), of which 6,100 nights were spent by domestic visitors and 280 nights by foreigners. Registered domestic bed nights increased 11 percent and registered foreign bed nights decreased 33 percent. In total, registered bed nights increased eight percent from last year's September.
Most foreign registered bed nights were recorded for travelers from Germany (91 nights).
4,300 nights (+2.4 %) were spend by leisure visitors and 2,100 nights (+20.4 %) by business visitors.
Between January and September, 40,700 registered bed nights (+39.5 %) were recorded for domestic visitors and 2,200 (-55.2 %) for foreigners in Salo, in total 42,900 (+25.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
2,600 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased three percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Salo on average 2.5 nights (+0.31) and foreigners 2.3 nights (-1.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 504,000 euro
Total accommodation sales in September were 504,000 euro (-28,600). The share of Airbnb and Vrbo was 31.2 percent. Therefore, registered accommodation sales were 347,000 euro (-7,500) and non-registered sales 157,000 euro (-21,100).
Total January-September sales were 4.3 million euro and they increased 573,000 euro from the previous year.
|Adr (Non-Registered)||193 €||-17.0 %||197 €||-12.7 %|
|Adr (Registered)||87 €||-7.0 %||89 €||-1.8 %|
|Revpar (Non-Registered)||83 €||-29.2 %||105 €||-17.9 %|
|Bed Night (Registered)||54 €||-9.2 %||59 €||1.6 %|
|Revpar (Registered)||42 €||3.9 %||38 €||18.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
7.0 accommodation establishments (+0)
290 rooms (+4)
610 beds (+9)
Room utilization 48.5 % (+5.1)
Unsold rooms 148
Bed utilization 37.4 % (+4.9)
Airbnb and Vrbo
92 accommodation establishments (+14)
82 apartments (+12)
177 rooms (+26)
Apartment utilization 42.9 % (-7.4)
Unsold apartments 47
Registered room utilization for establishments
Global Google searches for "salo"
Global Google searches for "salo + keyword"
Google searches for "salo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.06/10 (+0.38).
Accommodation customer satisfaction by nationalities
Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research