Salo
Accommodation and Travel Stats

April 2022

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Salo: Tourism in a nutshell

Total
icon: new 7,700
62 %
Registered Accommodation
icon: star 5,200
184 %
icon: finland 4,900
191 %
icon: foreign 260
92 %
Non-registered Accommodation
icon: star 2,500
14 %
Top 3 (Reg.):
Germany
65
25 %
Spain
55
Sweden
35
30 %
Total
icon: new 3,200
26 %
Registered Accommodation
icon: star 2,100
70 %
icon: finland 2,000
72 %
icon: foreign 99
39 %
Non-registered Accommodation
icon: star 1,200
14 %
Top 3 (Reg.):
Germany
24
20 %
Sweden
17
70 %
France
9.0
Total
icon: new 439,000
69 %
Registered Accommodation
icon: star 287,000 €
69 %
Average prices:
Night
55.30 €
13.60 €
Room
86.70 €
4.20 €
RevPAR
46.20 €
14.50 €
Non-registered Accommodation
icon: star 152,000
69 %
Average prices:
Adr
248.90 €
60.80 €
RevPAR
94.20 €
20.40 €
Registered Accommodation
icon: establishment 5.0
17 %
icon: room 240
15 %
icon: bed 490
15 %
Non-registered Accommodation
icon: establishment 86
5 %
icon: room 164
11 %
Registered Accommodation
icon: room 53 %
39 %
icon: bed 40 %
96 %
Non-registered Accommodation
icon: entire place 38 %
3 %
Registered Accommodation
icon: star 2.5
67 %
icon: finland 2.5
69 %
icon: foreign 2.6
38 %

Paid bed nights

Registered bed nights increased 184 percent

In April 2022, 5,200 registered bed nights were recorded in Salo (+183.7 %), of which 4,900 nights were spent by domestic visitors and 260 nights by foreigners. Registered domestic bed nights increased 191 percent and registered foreign bed nights increased 92 percent. In total, registered bed nights increased 184 percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Germany (65 nights).

3,700 nights (+675.9 %) were spend by leisure visitors and 1,400 nights (+7.2 %) by business visitors.

Between January and April, 13,000 registered bed nights (+137.0 %) were recorded for domestic visitors and 960 (+30.6 %) for foreigners in Salo, in total 14,000 (+124.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.6 million registered bed nights (+104.5 %) were recorded in the whole country, of which 1.4 million nights (+89.4 %) were spent by domestic visitors and 218,000 nights (+310.2 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.1 %.

Length of stay increased 67 percent in registered accommodation

Length of stay in registered accommodation increased 67 percent compared to earlier year. In Salo, length of stay in April was on average 2.5 nights and in Finland 1.9 nights (-22.7 %).

During April, domestic visitors stayed in registered accommodation in Salo on average 2.5 nights (+52.9 %) and foreigners 2.6 nights (-15.6 %).

2,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 70 percent compared to earlier year. Of all registered arrivals, 95.2 percent were domestic, and 4.8 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Salo on average 2.5 nights (+1.0) and foreigners 2.6 nights (+0.71).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 439,000 euro

Total accommodation sales in April were 439,000 euro (+179,000). The share of Airbnb and Vrbo was 34.7 percent. Therefore, registered accommodation sales were 287,000 euro (+161,000) and non-registered sales 152,000 euro (+18,600).

Total January-April sales were 1.3 million euro and they increased 416,000 euro from the previous year.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 250 € 32.3 % 196 € 5.5 %
Revpar (Non-Registered) 94 € 27.7 % 69 € -6.8 %
Adr (Registered) 87 € 5.1 % 91 € 7.7 %
Bed Night (Registered) 55 € -19.8 % 62 € -14.6 %
Revpar (Registered) 46 € 46.0 % 34 € 24.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (-1)
240 rooms (-42)
490 beds (-85)

Room utilization 53.2 % (+15)
Unsold rooms 111
Bed utilization 40.1 % (+20)

Airbnb and Vrbo

86 accommodation establishments (-5)
75 apartments (-7)
164 rooms (-21)

Apartment utilization 37.8 % (-1.4)
Unsold apartments 47

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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