Salo
Accommodation and Travel Stats

June 2022

Salo: Tourism in a nutshell

icon: star 6,200
3 %
icon: finland 5,800
6 %
icon: foreign 420
100 %
icon: star 3,200
2 %
icon: finland 2,900
8 %
icon: foreign 280
258 %
icon: star 382,000 €
1 %
Average prices:
Night
61.30 €
2.20 €
Room
93.40 €
4.80 €
RevPAR
47.10 €
4.30 €
icon: establishment 6.0
14 %
icon: room 250
15 %
icon: bed 520
15 %
icon: room 50 %
4 %
icon: bed 37 %
7 %
icon: temperature 17.3 °C
1.8 °C
icon: rainfall 25 mm
42 mm

6,200 registered bed nights

In June 2022, 6,200 registered bed nights were recorded in Salo (-2.6 %), of which 5,800 nights were spent by domestic visitors and 420 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights increased 100 percent. In total, registered bed nights decreased three percent from last year's June.

4,200 nights (-0.1 %) were spend by leisure visitors and 2,000 nights (-7.5 %) by business visitors.

Between January and June, 24,800 registered bed nights (+50.7 %) were recorded for domestic visitors and 1,700 (+55.4 %) for foreigners in Salo, in total 26,500 (+51.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 2.1 million registered bed nights (+24.5 %) were recorded in the whole country, of which 1.8 million nights (+8.2 %) were spent by domestic visitors and 367,000 nights (+357.2 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

3,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all registered arrivals, 91.4 percent were domestic, and 8.6 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Salo on average 2.0 nights (+0.05) and foreigners 1.5 nights (-1.2).

Domestic visitor days were 194,000 (December 2021)

In December 2021, 194,000 domestic visitor days were recorded in Salo.

Between January and December, 2.8 million domestic visitor days were recorded in Salo.

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 622,000 euro

Total accommodation sales in June were 622,000 euro (-22,100). The share of Airbnb and Vrbo was 38.7 percent. Therefore, registered accommodation sales were 382,000 euro (+3,900) and non-registered sales 241,000 euro (-26,000).

Total January-June sales were 2.5 million euro and they increased 431,000 euro from the previous year.

Average prices

= change at least 10 %
June 2022
Amount
Change jan-June 2022
Amount
Change
Adr (Non-Registered) 200 € 2.9 % 200 € 1.0 %
Revpar (Non-Registered) 113 € 1.3 % 90 € -5.4 %
Adr (Registered) 93 € 5.4 % 92 € 8.8 %
Bed Night (Registered) 61 € 3.7 % 61 € -4.3 %
Revpar (Registered) 47 € 10.0 % 39 € 23.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
250 rooms (-42)
520 beds (-89)

Room utilization 50.4 % (+2.1)
Unsold rooms 122
Bed utilization 37.3 % (+2.5)

Airbnb and Vrbo

104 accommodation establishments (-7)
89 apartments (-11)
184 rooms (-26)

Apartment utilization 55.7 % (-0.9)
Unsold apartments 39

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.4/10 (+0.49).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Elisa, Finnish Meteorological Institute, Statistics Finland, Tak Research

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