Salo
Accommodation and Travel Stats

April 2023

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Salo: Tourism in a nutshell

Total
icon: new 8,100
4 %
Registered Accommodation
icon: star 4,800
8 %
icon: finland 4,300
13 %
icon: foreign 500
96 %
Non-registered Accommodation
icon: star 3,300
29 %
Total
icon: new 3,600
11 %
Registered Accommodation
icon: star 2,100
0 %
icon: finland 1,900
5 %
icon: foreign 200
106 %
Non-registered Accommodation
icon: star 1,500
29 %
Total
icon: new 480,000 €
9 %
Registered Accommodation
icon: star 271,000 €
9 %
Average prices:
Night
56.70 €
1.40 €
Room
95.40 €
8.70 €
RevPAR
43.80 €
2.40 €
Non-registered Accommodation
icon: star 209,000 €
9 %
Average prices:
Adr
260.20 €
11.30 €
RevPAR
104.10 €
9.90 €
Registered Accommodation
icon: establishment 5.0
0 %
icon: room 240
0 %
icon: bed 490
0 %
Non-registered Accommodation
icon: establishment 104
21 %
icon: room 210
28 %
Registered Accommodation
icon: room 46 %
14 %
icon: bed 37 %
8 %
Non-registered Accommodation
icon: entire place 40 %
6 %
Registered Accommodation
icon: star 2.3
8 %
icon: finland 2.3
9 %
icon: foreign 2.5
5 %

Paid bed nights

4,800 registered bed nights

In April 2023, 4,800 registered bed nights were recorded in Salo (-8.0 %), of which 4,300 nights were spent by domestic visitors and 500 nights by foreigners. Registered domestic bed nights decreased 13 percent and registered foreign bed nights increased 96 percent. In total, registered bed nights decreased eight percent from last year's April.

3,600 nights (-4.0 %) were spend by leisure visitors and 1,200 nights (-18.6 %) by business visitors.

Between January and April, 12,700 registered bed nights (-2.3 %) were recorded for domestic visitors and 1,300 (+36.0 %) for foreigners in Salo, in total 14,000 (+0.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.5 million registered bed nights (-3.4 %) were recorded in the whole country, of which 1.3 million nights (-7.3 %) were spent by domestic visitors and 264,000 nights (+21.2 %) by foreigners.

The market share of Salo out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

Length of stay was 2.3 nights in registered accommodation

Length of stay in registered accommodation decreased eight percent compared to earlier year. In Salo, length of stay in April was on average 2.3 nights and in Finland 1.9 nights (-1.0 %).

During April, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-12.5 %) and foreigners 2.5 nights (-6.5 %).

2,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 90.2 percent were domestic, and 9.8 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Salo on average 2.3 nights (-0.22) and foreigners 2.5 nights (-0.12).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 480,000 euro

Total accommodation sales in April were 480,000 euro (+40,700). The share of Airbnb and Vrbo was 43.6 percent. Therefore, registered accommodation sales were 271,000 euro (-16,200) and non-registered sales 209,000 euro (+56,900).

Total January-April sales were 1.5 million euro and they increased 197,000 euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 260 € 4.5 % 250 € 25.8 %
Revpar (Non-Registered) 104 € 10.5 % 88 € 28.4 %
Adr (Registered) 95 € 10.0 % 101 € 10.3 %
Bed Night (Registered) 57 € 2.6 % 65 € 4.9 %
Revpar (Registered) 44 € -5.1 % 39 € 15.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
240 rooms (-1)
490 beds (-2)

Room utilization 45.9 % (-7.3)
Unsold rooms 128
Bed utilization 36.8 % (-3.3)

Airbnb and Vrbo

104 accommodation establishments (+18)
95 apartments (+20)
210 rooms (+46)

Apartment utilization 40.0 % (+2.2)
Unsold apartments 57

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

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