Satakunta
Accommodation and Travel Stats

October 2019

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Satakunta: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,000
2 %
icon: finland 21,500
13 %
icon: foreign 6,500
69 %
Visitors icon
Visitors
icon: star 15,700
2 %
icon: finland 13,900
4 %
icon: foreign 1,800
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. €
10 %
Average prices:
Night
65.20 €
6.80 €
Room
93.70 €
9.70 €
RevPAR
38.20 €
3.30 €
Capacity icon
Capacity
icon: establishment 41
0 %
icon: room 1,500
1 %
icon: bed 3,400
6 %
Weather icon
Weather
icon: temperature 6.0 °C
0.5 °C
icon: rainfall 51 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

28,000 registered bed nights

In October 2019, 28,000 bed nights were recorded in Satakunta (-1.9 %), of which 21,500 nights were spent by domestic visitors and 6,500 nights by foreigners. Domestic bed nights decreased 13 percent and foreign bed nights increased 69 percent. In total, bed nights decreased two percent from last year's October.

11,000 nights (-6.8 %) were spend by leisure visitors and 17,000 nights (+1.7 %) by business visitors.

Between January and October, 302,000 bed nights (-7.7 %) were recorded for domestic visitors and 47,600 (-4.1 %) for foreigners in Satakunta, in total 349,000 (-7.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.7 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Satakunta out of total bed nights was 1.7 % (-0.2 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.5 %.

15,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 88.7 percent were domestic, and 11.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Satakunta on average 1.5 nights (-0.16) and foreigners 3.7 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 1.8 million euro

Registered accommodation sales in October were 1.8 million euro (+160,000).

Registered January-October sales were 20.7 million euro and they increased 97,300 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 94 € 11.6 %  100 € 6.1 %
Bed Night (Registered) 65 € 11.7 %  59 € 8.3 %
Revpar (Registered) 38 € 9.4 % 43 € -1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

41 accommodation establishments (+0)
1,500 rooms (-17)
3,400 beds (-220)

Room utilization 40.8 % (-0.8)
Unsold rooms 890
Bed utilization 26.0 % (+1.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "satakunta + keyword"

Google searches for "satakunta" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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