Satakunta
Accommodation and Travel Stats

December 2020

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Satakunta: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,400
38 %
icon: finland 8,700
34 %
icon: foreign 740
63 %
Visitors icon
Visitors
icon: star 5,200
44 %
icon: finland 5,000
41 %
icon: foreign 155
79 %
Accommodation Sales icon
Accommodation Sales
icon: star 572,000 €
40 %
Average prices:
Night
60.80 €
1.90 €
Room
92.10 €
0.20 €
RevPAR
19.10 €
6.40 €
Capacity icon
Capacity
icon: establishment 34
15 %
icon: room 1,300
8 %
icon: bed 3,000
9 %
utilization icon
Utilization
icon: room 21 %
25 %
icon: bed 12 %
27 %
Weather icon
Weather
icon: temperature 1.6 °C
0.5 °C
icon: rainfall 57 mm
7 mm

9,400 registered bed nights

In December 2020, 9,400 registered bed nights were recorded in Satakunta (-37.9 %), of which 8,700 nights were spent by domestic visitors and 740 nights by foreigners. Registered domestic bed nights decreased 34 percent and registered foreign bed nights decreased 63 percent. In total, registered bed nights decreased 38 percent from last year's December.

4,500 nights (-35.3 %) were spend by leisure visitors and 4,900 nights (-40.0 %) by business visitors.

Between January and December, 289,000 registered bed nights (-13.7 %) were recorded for domestic visitors and 24,200 (-57.9 %) for foreigners in Satakunta, in total 313,000 (-20.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Satakunta out of total registered bed nights was 1.2 % (+0.4 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.2 %.

5,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 44 percent compared to earlier year. Of all registered arrivals, 97.0 percent were domestic, and 3.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Satakunta on average 1.7 nights (+0.18) and foreigners 4.8 nights (+2.1).

Ferry arrivals from different harbors

Accommodation sales 572,000 euro

Registered accommodation sales in December were 572,000 euro (-376,000).

Registered January-December sales were 16.5 million euro and they decreased 7.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 92 € 0.2 % 98 € -1.5 %
Bed Night (Registered) 61 € -3.0 % 53 € -12.0 %
Revpar (Registered) 19 € -25.1 % 33 € -21.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

34 accommodation establishments (-6)
1,300 rooms (-112)
3,000 beds (-280)

Room utilization 20.7 % (-7.0)
Unsold rooms 1,000
Bed utilization 12.5 % (-4.6)

Registered room utilization for establishments

Global Google searches for "satakunta + keyword"

Google searches for "satakunta" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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