Satakunta
Accommodation and Travel Stats

July 2021

Satakunta: Tourism in a nutshell

icon: star 94,300
14 %
icon: finland 92,300
15 %
icon: foreign 2,000
21 %
Top 3:
Germany
400
17 %
Spain
290
4,043 %
Sweden
240
206 %
icon: star 57,600
20 %
icon: finland 56,700
21 %
icon: foreign 850
22 %
Top 3:
Sweden
129
163 %
Germany
124
22 %
Estonia
57
25 %
icon: star 4.3 mill. €
25 %
Average prices:
Night
45.50 €
4.20 €
Room
122.20 €
15.90 €
RevPAR
95.00 €
30.30 €
icon: establishment 43
0 %
icon: room 1,500
5 %
icon: bed 3,500
9 %
icon: room 78 %
28 %
icon: bed 70 %
27 %
icon: temperature 19.8 °C
4.4 °C
icon: rainfall 49 mm
88 mm

Registered bed nights increased 14 percent

In July 2021, 94,300 registered bed nights were recorded in Satakunta (+14.0 %), of which 92,300 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights decreased 21 percent. In total, registered bed nights increased 14 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Germany (400 nights).

80,700 nights (+11.3 %) were spend by leisure visitors and 13,600 nights (+33.5 %) by business visitors.

Between January and July, 203,000 registered bed nights (+19.8 %) were recorded for domestic visitors and 14,100 (-13.2 %) for foreigners in Satakunta, in total 217,000 (+16.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.8 percent

Total of 3.4 million registered bed nights (+30.9 %) were recorded in the whole country, of which 3.2 million nights (+30.9 %) were spent by domestic visitors and 185,000 nights (+30.7 %) by foreigners.

The market share of Satakunta out of total registered bed nights was 2.8 % (-0.4 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 1.1 %.

57,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all registered arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Satakunta on average 1.6 nights (-0.08) and foreigners 2.4 nights (+0.05).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 4.3 million euro

Registered accommodation sales in July were 4.3 million euro (+871,000).

Registered January-July sales were 11.5 million euro and they increased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
July 2021
Amount
Change jan-July 2021
Amount
Change
Adr (Registered) 122 € 15.0 % 108 € 8.8 %
Revpar (Registered) 95 € 46.9 % 42 € 28.7 %
Bed Night (Registered) 45 € 10.1 % 53 € 6.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

43 accommodation establishments (+0)
1,500 rooms (-80)
3,500 beds (-350)

Room utilization 77.8 % (+17)
Unsold rooms 320
Bed utilization 70.4 % (+15)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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