Satakunta
Accommodation and Travel Stats

January 2022

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Satakunta: Tourism in a nutshell

Registered Accommodation
icon: star 12,800
30 %
icon: finland 10,500
18 %
icon: foreign 2,300
150 %
Registered Accommodation
icon: star 6,200
15 %
icon: finland 5,700
11 %
icon: foreign 450
98 %
Registered Accommodation
icon: star 911,000 €
45 %
Average prices:
Night
71.00 €
7.50 €
Room
94.00 €
2.20 €
RevPAR
23.10 €
5.40 €
Registered Accommodation
icon: establishment 39
15 %
icon: room 1,300
4 %
icon: bed 2,800
2 %
Registered Accommodation
icon: room 25 %
27 %
icon: bed 15 %
26 %
Registered Accommodation
icon: star 2.1
13 %
icon: finland 1.8
6 %
icon: foreign 5.1
26 %

Paid bed nights

Registered bed nights increased 30 percent

In January 2022, 12,800 registered bed nights were recorded in Satakunta (+30.0 %), of which 10,500 nights were spent by domestic visitors and 2,300 nights by foreigners. Registered domestic bed nights increased 18 percent and registered foreign bed nights increased 150 percent. In total, registered bed nights increased 30 percent from last year's January.

4,100 nights (-7.0 %) were spend by leisure visitors and 8,700 nights (+60.3 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 1.0 million registered bed nights (+50.9 %) were recorded in the whole country, of which 691,000 nights (+9.3 %) were spent by domestic visitors and 342,000 nights (+558.5 %) by foreigners.

The market share of Satakunta out of total registered bed nights was 1.2 % (-0.2 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 0.7 %.

Length of stay increased 13 percent in registered accommodation

Length of stay in registered accommodation increased 13 percent compared to earlier year. In Satakunta, length of stay in January was on average 2.1 nights and in Finland 2.4 nights (+10.2 %).

During January, domestic visitors stayed in registered accommodation in Satakunta on average 1.8 nights and foreigners 5.1 nights .

6,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all registered arrivals, 92.7 percent were domestic, and 7.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Satakunta on average 1.8 nights (+0.11) and foreigners 5.1 nights (+1.0).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 911,000 euro

Registered accommodation sales in January were 911,000 euro (+285,000).

Average prices

= change at least 10 %
January 2022
Amount
Change
Adr (Registered) 94 € 2.4 %
Bed Night (Registered) 71 € 11.9 %
Revpar (Registered) 23 € 30.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

39 accommodation establishments (+5)
1,300 rooms (+47)
2,800 beds (+68)

Room utilization 24.6 % (+5.3)
Unsold rooms 950
Bed utilization 14.7 % (+3.0)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

More information available at the dashboard

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