Savonlinna
Accommodation and Travel Stats

October 2019

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Savonlinna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 15,600
4 %
icon: finland 13,600
3 %
icon: foreign 2,100
7 %
Top 3:
Russia
1,500
6 %
Germany
153
42 %
Estonia
144
97 %
Visitors icon
Visitors
icon: star 8,400
12 %
icon: finland 7,400
14 %
icon: foreign 1,000
4 %
Top 3:
Russia
780
13 %
Germany
42
27 %
Estonia
35
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 895,000 €
10 %
Average prices:
Night
57.30 €
3.10 €
Room
104.60 €
10.70 €
RevPAR
44.00 €
3.90 €
Capacity icon
Capacity
icon: establishment 25
4 %
icon: room 780
0 %
icon: bed 2,200
3 %
Weather icon
Weather
icon: temperature 2.9 °C
2.0 °C
icon: rainfall 75 mm
33 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased four percent

In October 2019, 15,600 bed nights were recorded in Savonlinna (+3.8 %), of which 13,600 nights were spent by domestic visitors and 2,100 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased seven percent. In total, bed nights increased four percent from last year's October.

Most foreign bed nights were recorded for travelers from Russia (1,500 nights).

12,500 nights (+28.2 %) were spend by leisure visitors and 3,200 nights (-40.8 %) by business visitors.

Between January and October, 195,000 bed nights (-4.5 %) were recorded for domestic visitors and 72,700 (-3.9 %) for foreigners in Savonlinna, in total 268,000 (-4.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.9 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Savonlinna out of total bed nights was 0.9 % (-0.0 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 0.5 %.

8,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 87.7 percent were domestic, and 12.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Savonlinna on average 1.8 nights (+0.3) and foreigners 2.0 nights (+0.04).

920 air travelers

The airport received a total of 920 passengers, which means air passenger arrivals decreased four percent.

Of local passengers, 59.0 % arrived from abroad, thus the share of domestic passengers was 41.0 %.

In addition, there were 1,100 passengers departing the airport (+38.8 %), therefore the total number of trips via the airport was 2,000 (+15.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 14 percent

A total of 275,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.4 percent.

  • Vaalimaa: 73,900 (+9.3 %)
  • Nuijamaa: 116,000 (+20.2 %)
  • Imatra: 46,200 (+12.6 %)
  • Vainikkala (train): 14,700 (+24.7 %)
  • Niirala: 22,700 (+13.2 %)
  • Vartius: 8,900 (+2.0 %)
  • Kuusamo: 460 (+32.6 %)
  • Salla: 2,700 (+6.4 %)
  • Raja-Jooseppi: 2,600 (+18.0 %)

Russian visa applications increased 41 percent

There was a total of 64,800 visa applications to Finland made by the Russians. 81.6 percent were done at St. Petersburg's consulate.

Accommodation sales 895,000 euro

Registered accommodation sales in October were 895,000 euro (+78,900).

Registered January-October sales were 14.1 million euro and they increased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 105 € 11.4 %  107 € 16.3 % 
Bed Night (Registered) 57 € 5.6 % 53 € 23.1 % 
Revpar (Registered) 44 € 9.8 % 49 € 6.3 %

Tax free sales -27.5 %

Tax free sales decreased 27 percent from the previous year.

(Russians -26.8 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
780 rooms (+1)
2,200 beds (+68)

Room utilization 42.1 % (-0.6)
Unsold rooms 450
Bed utilization 25.4 % (+1.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "savonlinna + keyword"

Google searches for "savonlinna" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.85/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available in the dashboard

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