Savonlinna
Accommodation and Travel Stats

February 2020

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Savonlinna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,100
1 %
icon: finland 11,000
1 %
icon: foreign 3,100
1 %
Top 3:
Russia
1,700
55 %
Germany
700
27 %
Netherlands
230
42 %
Visitors icon
Visitors
icon: star 8,500
41 %
icon: finland 7,400
41 %
icon: foreign 1,100
42 %
Top 3:
Russia
880
78 %
Germany
74
28 %
Netherlands
45
50 %
Accommodation Sales icon
Accommodation Sales
icon: star 717,000 €
11 %
Average prices:
Night
51.00 €
5.40 €
Room
92.30 €
13.00 €
RevPAR
37.20 €
7.90 €
Capacity icon
Capacity
icon: establishment 23
0 %
icon: room 760
1 %
icon: bed 2,100
2 %
utilization icon
Utilization
icon: room 0.4
9 %
icon: bed 0.23
6 %
Weather icon
Weather
icon: temperature -2.1 °C
1.2 °C
icon: rainfall 41 mm
1 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

14,100 registered bed nights

In February 2020, 14,100 bed nights were recorded in Savonlinna (-0.8 %), of which 11,000 nights were spent by domestic visitors and 3,100 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights decreased one percent. In total, bed nights decreased one percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (1,700 nights).

10,800 nights (+5.2 %) were spend by leisure visitors and 3,300 nights (-16.5 %) by business visitors.

Between January and February, 18,400 bed nights (-10.4 %) were recorded for domestic visitors and 8,200 (-0.7 %) for foreigners in Savonlinna, in total 26,700 (-7.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.8 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Savonlinna out of total bed nights was 0.8 % (-0.1 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.5 %.

8,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 41 percent compared to earlier year. Of all arrivals, 86.6 percent were domestic, and 13.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Savonlinna on average 1.5 nights (-0.62) and foreigners 2.7 nights (-1.2).

133 air travelers

The airport received a total of 133 passengers, which means air passenger arrivals decreased 17 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 140 passengers departing the airport (-14.6 %), therefore the total number of trips via the airport was 270 (-16.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 36 percent

A total of 255,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.5 percent.

  • Vaalimaa: 61,000 (+24.5 %)
  • Nuijamaa: 108,000 (+42.0 %)
  • Imatra: 49,700 (+55.9 %)
  • Vainikkala (train): 14,400 (+24.8 %)
  • Niirala: 21,200 (+20.4 %)
  • Vartius: 7,800 (+13.6 %)
  • Kuusamo: 610 (+44.1 %)
  • Salla: 2,900 (+29.5 %)
  • Raja-Jooseppi: 2,600 (+22.3 %)

Russian visa applications increased 29 percent

There was a total of 51,600 visa applications to Finland made by the Russians. 83.4 percent were done at St. Petersburg's consulate.

Accommodation sales 717,000 euro

Registered accommodation sales in February were 717,000 euro (+70,200).

Registered January-February sales were 1.3 million euro and they decreased 34,800 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 92 € 16.3 % 91 € 8.5 %
Bed Night (Registered) 51 € 11.8 % 50 € 5.5 %
Revpar (Registered) 37 € 27.1 % 34 € 16.3 %

Tax free sales +10.0 % (January)

Tax free sales increased 10 percent from the previous year.

(Russians +9.6 %, Chinese -100.0 %)

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
760 rooms (+4)
2,100 beds (+47)

Room utilization 40.3 % (+3.4)
Unsold rooms 450
Bed utilization 23.5 % (-1.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "savonlinna + keyword"

Google searches for "savonlinna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.77/10 (+0.3).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Border Guard, Finnish Meteorological Institute, Global Blue, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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