Seinäjoki Region
Accommodation and Travel Stats

August 2019

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Seinäjoki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 50,000
11 %
icon: finland 45,000
5 %
icon: foreign 5,000
151 %
Top 3:
Thailand
1,300
42,567 %
Sweden
650
77 %
Estonia
450
69 %
Visitors icon
Visitors
icon: star 27,700
11 %
icon: finland 26,200
9 %
icon: foreign 1,400
61 %
Top 3:
Sweden
240
48 %
Thailand
230
7,567 %
Estonia
134
35 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.3 mill.
9 %
Average prices:
Night
46.90 €
0.70 €
Room
88.40 €
1.20 €
RevPAR
47.00 €
3.50 €
Capacity icon
Capacity
icon: establishment 26
4 %
icon: room 1,300
1 %
icon: bed 3,000
3 %
Weather icon
Weather
icon: temperature 15.2 °C
1.0 °C
icon: rainfall 34 mm
41 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In August 2019, 50,000 bed nights were recorded in Seinäjoki Region (+11.2 %), of which 45,000 nights were spent by domestic visitors and 5,000 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased 151 percent. In total, bed nights increased 11 percent from last year's August.

Most foreign bed nights were recorded for travelers from Thailand (1,300 nights).

34,500 nights (+2.6 %) were spend by leisure visitors and 15,500 nights (+36.8 %) by business visitors.

Between January and August, 286,000 bed nights (+1.5 %) were recorded for domestic visitors and 18,500 (+37.1 %) for foreigners in Seinäjoki Region, in total 304,000 (+3.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.1 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Seinäjoki Region out of total bed nights was 2.1 % (+0.1 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 0.6 %.

27,700 tourists arrived to accommodation

Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all arrivals, 94.8 percent were domestic, and 5.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Seinäjoki Region on average 1.7 nights (-0.07) and foreigners 3.4 nights (+1.2).

Ferry arrivals from different harbors

Accommodation sales 2.3 million euro

Registered accommodation sales in August were 2.3 million euro (+203,000).

Registered January-August sales were 14.7 million euro and they increased 220,000 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 88 € -1.3 % 91 € 1.3 %
Revpar (Registered) 47 € 8.0 % 43 € 0.9 %
Bed Night (Registered) 47 € -1.6 % 48 € -1.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (-1)
1,300 rooms (+18)
3,000 beds (+87)

Room utilization 53.2 % (+4.6)
Unsold rooms 610
Bed utilization 42.4 % (+2.9)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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