Seinäjoki Region
Accommodation and Travel Stats

June 2020

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Seinäjoki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,900
53 %
icon: finland 25,400
52 %
icon: foreign 490
81 %
Visitors icon
Visitors
icon: star 14,800
53 %
icon: finland 14,700
52 %
icon: foreign 116
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. €
57 %
Average prices:
Night
44.50 €
3.80 €
Room
89.50 €
10.70 €
RevPAR
29.70 €
25.00 €
Capacity icon
Capacity
icon: establishment 23
12 %
icon: room 1,000
25 %
icon: bed 2,400
22 %
utilization icon
Utilization
icon: room 33 %
39 %
icon: bed 28 %
44 %
Weather icon
Weather
icon: temperature 18.0 °C
2.7 °C
icon: rainfall 18 mm
20 mm

25,900 registered bed nights

In June 2020, 25,900 registered bed nights were recorded in Seinäjoki Region (-53.2 %), of which 25,400 nights were spent by domestic visitors and 490 nights by foreigners. Registered domestic bed nights decreased 52 percent and registered foreign bed nights decreased 81 percent. In total, registered bed nights decreased 53 percent from last year's June.

20,100 nights (-50.3 %) were spend by leisure visitors and 5,900 nights (-61.0 %) by business visitors.

Between January and June, 87,500 registered bed nights (-45.6 %) were recorded for domestic visitors and 4,600 (-51.3 %) for foreigners in Seinäjoki Region, in total 92,100 (-45.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.3 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Seinäjoki Region out of total registered bed nights was 2.3 % (-0.1 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 1.0 %.

14,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all registered arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Seinäjoki Region on average 1.7 nights (-0.01) and foreigners 4.2 nights (+1.3).

Ferry arrivals from different harbors

Accommodation sales 1.2 million euro

Registered accommodation sales in June were 1.2 million euro (-1.5 million).

Registered January-June sales were 5.4 million euro and they decreased 3.6 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 90 € -10.7 % 94 € 5.3 %
Bed Night (Registered) 44 € -7.9 % 59 € 11.6 %
Revpar (Registered) 30 € -45.7 % 30 € -22.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (-3)
1,000 rooms (-320)
2,400 beds (-650)

Room utilization 33.2 % (-21)
Unsold rooms 670
Bed utilization 27.7 % (-22)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "seinäjoki region + keyword"

Google searches for "seinäjoki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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