Seinäjoki Region
Accommodation and Travel Stats

September 2020

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Seinäjoki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,800
32 %
icon: finland 23,100
21 %
icon: foreign 4,600
61 %
Visitors icon
Visitors
icon: star 14,300
16 %
icon: finland 13,900
12 %
icon: foreign 420
68 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. €
32 %
Average prices:
Night
52.20 €
0.10 €
Room
94.30 €
6.70 €
RevPAR
37.90 €
9.10 €
Capacity icon
Capacity
icon: establishment 24
8 %
icon: room 1,200
2 %
icon: bed 2,900
0 %
utilization icon
Utilization
icon: room 40 %
25 %
icon: bed 30 %
31 %
Weather icon
Weather
icon: temperature 11.2 °C
1.9 °C
icon: rainfall 101 mm
25 mm

27,800 registered bed nights

In September 2020, 27,800 registered bed nights were recorded in Seinäjoki Region (-32.2 %), of which 23,100 nights were spent by domestic visitors and 4,600 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 61 percent. In total, registered bed nights decreased 32 percent from last year's September.

15,600 nights (-16.8 %) were spend by leisure visitors and 12,200 nights (-45.2 %) by business visitors.

Between January and September, 215,000 registered bed nights (-31.8 %) were recorded for domestic visitors and 11,400 (-62.5 %) for foreigners in Seinäjoki Region, in total 226,000 (-34.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.2 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Seinäjoki Region out of total registered bed nights was 2.2 % (-0.0 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 5.0 %.

14,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all registered arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Seinäjoki Region on average 1.7 nights (-0.19) and foreigners 11 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in September were 1.4 million euro (-690,000).

Registered January-September sales were 11.2 million euro and they decreased 5.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 94 € 7.6 % 94 € 2.9 %
Bed Night (Registered) 52 € -0.1 % 49 € 1.2 %
Revpar (Registered) 38 € -19.4 % 34 € -20.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (-2)
1,200 rooms (-29)
2,900 beds (+0)

Room utilization 40.2 % (-13)
Unsold rooms 750
Bed utilization 30.4 % (-14)

Registered room utilization for establishments

Global Google searches for "seinäjoki region + keyword"

Google searches for "seinäjoki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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