Seinäjoki Region
Accommodation and Travel Stats

August 2020

Seinäjoki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 39,100
22 %
icon: finland 37,900
16 %
icon: foreign 1,200
77 %
Top 3:
Sweden
240
63 %
Estonia
182
59 %
France
106
32 %
Visitors icon
Visitors
icon: star 22,700
18 %
icon: finland 22,300
15 %
icon: foreign 310
79 %
Top 3:
Sweden
51
79 %
Estonia
50
63 %
Norway
31
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. €
21 %
Average prices:
Night
47.40 €
0.50 €
Room
91.70 €
3.30 €
RevPAR
38.70 €
8.30 €
Capacity icon
Capacity
icon: establishment 25
4 %
icon: room 1,300
1 %
icon: bed 3,100
2 %
utilization icon
Utilization
icon: room 42 %
21 %
icon: bed 33 %
25 %
Weather icon
Weather
icon: temperature 15.0 °C
0.2 °C
icon: rainfall 39 mm
6 mm

39,100 registered bed nights

In August 2020, 39,100 registered bed nights were recorded in Seinäjoki Region (-21.8 %), of which 37,900 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights decreased 16 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 22 percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Sweden (240 nights).

31,800 nights (-7.8 %) were spend by leisure visitors and 7,300 nights (-52.8 %) by business visitors.

Between January and August, 192,000 registered bed nights (-32.9 %) were recorded for domestic visitors and 6,700 (-63.6 %) for foreigners in Seinäjoki Region, in total 199,000 (-34.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.3 percent

Total of 1.7 million registered bed nights (-30.7 %) were recorded in the whole country, of which 1.5 million nights (-6.3 %) were spent by domestic visitors and 149,000 nights (-81.0 %) by foreigners.

The market share of Seinäjoki Region out of total registered bed nights was 2.3 % (+0.3 percentage points), out of domestic bed nights 2.5 % and foreign bed nights 0.8 %.

22,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 18 percent compared to earlier year. Of all registered arrivals, 98.6 percent were domestic, and 1.4 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Seinäjoki Region on average 1.7 nights (-0.02) and foreigners 3.7 nights (+0.29).

Ferry arrivals from different harbors

Accommodation sales 1.9 million euro

Registered accommodation sales in August were 1.9 million euro (-491,000).

Registered January-August sales were 9.8 million euro and they decreased 5.0 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 92 € 3.8 % 93 € 2.2 %
Bed Night (Registered) 47 € 1.1 % 49 € 1.4 %
Revpar (Registered) 39 € -17.7 % 34 € -20.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (-1)
1,300 rooms (+13)
3,100 beds (+68)

Room utilization 42.2 % (-11)
Unsold rooms 760
Bed utilization 32.6 % (-11)

Registered room utilization for establishments

Global Google searches for "seinäjoki region + keyword"

Google searches for "seinäjoki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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