Seinäjoki Region
Accommodation and Travel Stats

October 2020

Seinäjoki Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 20,700
30 %
icon: finland 16,000
42 %
icon: foreign 4,700
148 %
Top 3:
Thailand
3,400
Czech Republic
570
1,936 %
Greece
175
2,088 %
Visitors icon
Visitors
icon: star 9,800
40 %
icon: finland 9,400
40 %
icon: foreign 350
50 %
Top 3:
Thailand
190
Estonia
37
56 %
Czech Republic
27
286 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill. €
29 %
Average prices:
Night
55.30 €
0.90 €
Room
92.30 €
4.90 €
RevPAR
31.10 €
12.10 €
Capacity icon
Capacity
icon: establishment 23
0 %
icon: room 1,100
4 %
icon: bed 2,600
1 %
utilization icon
Utilization
icon: room 34 %
32 %
icon: bed 25 %
31 %
Weather icon
Weather
icon: temperature 6.4 °C
3.5 °C
icon: rainfall 85 mm
18 mm

20,700 registered bed nights

In October 2020, 20,700 registered bed nights were recorded in Seinäjoki Region (-30.1 %), of which 16,000 nights were spent by domestic visitors and 4,700 nights by foreigners. Registered domestic bed nights decreased 42 percent and registered foreign bed nights increased 148 percent. In total, registered bed nights decreased 30 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Thailand (3,400 nights).

10,800 nights (-35.9 %) were spend by leisure visitors and 10,000 nights (-22.5 %) by business visitors.

Between January and October, 231,000 registered bed nights (-32.6 %) were recorded for domestic visitors and 16,100 (-50.0 %) for foreigners in Seinäjoki Region, in total 247,000 (-34.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.8 percent

Total of 1.1 million registered bed nights (-32.6 %) were recorded in the whole country, of which 1.0 million nights (-15.3 %) were spent by domestic visitors and 80,200 nights (-81.6 %) by foreigners.

The market share of Seinäjoki Region out of total registered bed nights was 1.8 % (+0.1 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 5.9 %.

9,800 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 40 percent compared to earlier year. Of all registered arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Seinäjoki Region on average 1.7 nights (-0.08) and foreigners 14 nights (+11).

Ferry arrivals from different harbors

Accommodation sales 1.1 million euro

Registered accommodation sales in October were 1.1 million euro (-468,000).

Registered January-October sales were 12.4 million euro and they decreased 6.2 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 92 € 5.6 % 93 € 3.2 %
Bed Night (Registered) 55 € 1.6 % 50 € 1.3 %
Revpar (Registered) 31 € -28.1 % 34 € -21.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
1,100 rooms (-47)
2,600 beds (+18)

Room utilization 33.7 % (-16)
Unsold rooms 760
Bed utilization 25.4 % (-11)

Registered room utilization for establishments

Global Google searches for "seinäjoki region + keyword"

Google searches for "seinäjoki region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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