Seinäjoki
Accommodation and Travel Stats

June 2020

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Seinäjoki: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

14,500

54 %

14,400

52 %

174

91 %

Visitors

8,000

55 %

8,000

53 %

91 %

Accommodation Sales

859,000 €

59 %

Average prices:

Night

59.10 €

6.10 €

Room

97.10 €

12.10 €

RevPAR

37.00 €

25.00 €

Capacity

7.0

30 %

420

40 %

900

37 %

Utilization

38 %

33 %

26 %

44 %

Weather

18.0 °C

2.5 °C

20 mm

14 mm

14,500 registered bed nights

In June 2020, 14,500 registered bed nights were recorded in Seinäjoki (-54.5 %), of which 14,400 nights were spent by domestic visitors and 174 nights by foreigners. Registered domestic bed nights decreased 52 percent and registered foreign bed nights decreased 91 percent. In total, registered bed nights decreased 54 percent from last year's June.

11,100 nights (-49.9 %) were spend by leisure visitors and 3,500 nights (-64.8 %) by business visitors.

Between January and June, 52,900 registered bed nights (-42.2 %) were recorded for domestic visitors and 2,600 (-62.2 %) for foreigners in Seinäjoki, in total 55,500 (-43.5 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.3 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Seinäjoki out of total registered bed nights was 1.3 % (-0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.3 %.

8,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 55 percent compared to earlier year. Of all registered arrivals, 99.3 percent were domestic, and 0.7 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.8 nights (+0.04) and foreigners 3.1 nights (-0.04).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 859,000 euro

Registered accommodation sales in June were 859,000 euro (-1.2 million).

Registered January-June sales were 3.9 million euro and they decreased 2.8 million euro from the previous year.

Average prices

= change at least 10 %
	June 2020 Amount	Change	jan-June 2020 Amount	Change
Adr (Registered)	97 €	-11.0 %	99 €	1.0 %
Bed Night (Registered)	59 €	-9.4 %	70 €	2.3 %
Revpar (Registered)	37 €	-40.3 %	34 €	-24.4 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Tax free sales -78.7 % (January)

Tax free sales decreased 79 percent from the previous year.

(Russians -77.1 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (-3)
420 rooms (-280)
900 beds (-530)

Room utilization 38.1 % (-19)
Unsold rooms 260
Bed utilization 26.4 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "seinäjoki"

Global Google searches for "seinäjoki + keyword"

Google searches for "seinäjoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.56/10 (+0.37).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

Seinäjoki Accommodation and Travel Stats