Accommodation and Travel Stats
Seinäjoki: Tourism in a nutshell
Registered bed nights increased 12 percent
In February 2020, 13,400 bed nights were recorded in Seinäjoki (+12.2 %), of which 12,600 nights were spent by domestic visitors and 820 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights decreased five percent. In total, bed nights increased 12 percent from last year's February.
Most foreign bed nights were recorded for travelers from Germany (189 nights).
6,000 nights (+20.6 %) were spend by leisure visitors and 7,500 nights (+6.3 %) by business visitors.
Between January and February, 24,300 bed nights (+11.3 %) were recorded for domestic visitors and 1,700 (-9.5 %) for foreigners in Seinäjoki, in total 25,900 (+9.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
9,400 tourists arrived to accommodation
Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.4 nights (0.0) and foreigners 2.4 nights (+0.24).
240 international congress guests in 2019
The number of international congress quests increased 64 percent from the previous year.
There was a total of 5.0 congresses organized (+3.0) in 2019.
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 995,000 euro
Registered accommodation sales in February were 995,000 euro (+128,000).
Registered January-February sales were 1.9 million euro and they increased 214,000 euro from the previous year.
|Adr (Registered)||103 €||6.5 %||101 €||6.0 %|
|Bed Night (Registered)||74 €||2.3 %||73 €||2.9 %|
|Revpar (Registered)||49 €||12.7 %||45 €||11.1 %|
Tax free sales -78.7 % (January)
Tax free sales decreased 79 percent from the previous year.
(Russians -77.1 %, Chinese -100.0 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
9.0 accommodation establishments (+0)
680 rooms (+5)
1,400 beds (+1)
Room utilization 47.1 % (+2.6)
Unsold rooms 360
Bed utilization 33.2 % (+3.3)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "seinäjoki"
Global Google searches for "seinäjoki + keyword"
Google searches for "seinäjoki" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in February was 8.57/10 (-0.54).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland