Seinäjoki
Accommodation and Travel Stats

June 2019

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Seinäjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 32,000
3 %
icon: finland 30,000
0 %
icon: foreign 2,000
75 %
Top 3:
Estonia
640
1,287 %
Sweden
200
122 %
Germany
148
80 %
Visitors icon
Visitors
icon: star 17,700
2 %
icon: finland 17,000
3 %
icon: foreign 630
18 %
Top 3:
Sweden
109
88 %
Germany
65
51 %
Netherlands
63
142 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill.
3 %
Average prices:
Night
65.20 €
0.30 €
Room
109.10 €
7.70 €
RevPAR
62.00 €
3.50 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 700
0 %
icon: bed 1,400
1 %
Tax Free icon
Tax Free
icon: star 8 %
Russia
24 %
China
82 %
Weather icon
Weather
icon: temperature 15.5 °C
2.0 °C
icon: rainfall 34 mm
28 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased three percent

In June 2019, 32,000 bed nights were recorded in Seinäjoki (+2.6 %), of which 30,000 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights increased 75 percent. In total, bed nights increased three percent from last year's June.

Most foreign bed nights were recorded for travelers from Estonia (640 nights).

22,100 nights (-3.4 %) were spend by leisure visitors and 9,900 nights (+19.2 %) by business visitors.

Between January and June, 91,500 bed nights (-2.3 %) were recorded for domestic visitors and 6,800 (+6.1 %) for foreigners in Seinäjoki, in total 98,300 (-1.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.4 percent

Total of 2.3 million bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Seinäjoki out of total bed nights was 1.4 % (-0.0 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 0.3 %.

17,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.8 nights (+0.04) and foreigners 3.1 nights (+1.0).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 2.1 million euro

Registered accommodation sales in June were 2.1 million euro (+64,000).

Registered January-June sales were 6.7 million euro and they increased 7,800 euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 109 € 7.6 % 98 € 4.5 %
Bed Night (Registered) 65 € 0.5 % 68 € 1.9 %
Revpar (Registered) 62 € 6.1 % 44 € -10.2 % 

Tax free sales -8.0 %

Tax free sales decreased eight percent from the previous year.

(Russians +24.1 %, Chinese -82.1 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
700 rooms (+2)
1,400 beds (-13)

Room utilization 56.8 % (-0.8)
(for establishments in use)
Unsold rooms 300

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.39/10.

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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