Seinäjoki
Accommodation and Travel Stats
March 2019
Notice
This is a non-premium report and will only show data up to 12 months from now.
For more information or subscription for the premium report, please contact us at premium@visitory.io
Seinäjoki: Tourism in a nutshell
13,800
12,600
1,200
9,800
9,400
450
951,000
9.0
680
1,300
38 %
-1.8 °C
36 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
Registered bed nights increased seven percent
In March 2019, 13,800 bed nights were recorded in Seinäjoki (+6.5 %), of which 12,600 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased 23 percent. In total, bed nights increased seven percent from last year's March.
Most foreign bed nights were recorded for travelers from France (270 nights).
6,000 nights (-5.3 %) were spend by leisure visitors and 7,900 nights (+17.7 %) by business visitors.
Between January and March, 34,400 bed nights (+1.9 %) were recorded for domestic visitors and 3,000 (+1.6 %) for foreigners in Seinäjoki, in total 37,400 (+1.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 0.7 percent
Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.
The market share of Seinäjoki out of total bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.2 %.
9,800 tourists arrived to accommodation
Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 95.4 percent were domestic, and 4.6 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.3 nights (-0.07) and foreigners 2.6 nights (+0.32).
240 international congress guests in 2019
The number of international congress quests increased 64 percent from the previous year.
There was a total of 5.0 congresses organized (+3.0) in 2019.
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 971,000 euro
Total accommodation sales in March were 971,000 euro (+84,800). The share of Airbnb and HomeAway was 2.1 percent. Therefore, registered accommodation sales were 951,000 euro (+83,300) and Airbnb and HomeAway sales 19,800 euro (+1,500).
Total January-March sales were 2.7 million euro and they increased 95,700 euro from the previous year.
Average prices
| March 2019 Amount |
Change |
jan-March 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 95 € | 4.8 % | 95 € | 3.0 % |
| Adr (Airbnb & Homeaway) | 82 € | 3.1 % | 75 € | -7.0 % |
| Bed Night (Registered) | 69 € | 2.9 % | 70 € | 1.5 % |
| Revpar (Registered) | 43 € | -1.8 % | 42 € | -11.0 % |
| Revpar (Airbnb & Homeaway) | 31 € | -7.7 % | 31 € | -14.6 % |
Tax free sales +37.5 %
Tax free sales increased 38 percent from the previous year.
(Russians +86.3 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
9.0 accommodation establishments (+0)
680 rooms (+90)
1,300 beds (+176)
Room utilization 45.4 % (-3.1)
Unsold rooms 370
Airbnb and HomeAway
34 apartments (+2)
7.0 private rooms (+4)
1.0 shared rooms (+0)
Apartment utilization 37.8 % (-4.4)
Unsold apartments 21
Registered room utilization
Website's user sessions by language
Sources: Airdna, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland