Seinäjoki
Accommodation and Travel Stats

August 2019

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Seinäjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,300
8 %
icon: finland 25,500
6 %
icon: foreign 1,800
37 %
Top 3:
Thailand
490
16,233 %
Estonia
193
84 %
Sweden
164
8 %
Visitors icon
Visitors
icon: star 17,300
10 %
icon: finland 16,700
10 %
icon: foreign 700
7 %
Top 3:
Thailand
100
3,233 %
Sweden
91
2 %
Estonia
71
37 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.6 mill.
6 %
Average prices:
Night
58.40 €
1.00 €
Room
94.20 €
0.10 €
RevPAR
53.20 €
2.90 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 700
0 %
icon: bed 1,400
0 %
Tax Free icon
Tax Free
icon: star 29 %
Russia
3 %
Weather icon
Weather
icon: temperature 15.4 °C
1.0 °C
icon: rainfall 34 mm
44 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In August 2019, 27,300 bed nights were recorded in Seinäjoki (+7.6 %), of which 25,500 nights were spent by domestic visitors and 1,800 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights increased 37 percent. In total, bed nights increased eight percent from last year's August.

Most foreign bed nights were recorded for travelers from Thailand (490 nights).

18,900 nights (+16.1 %) were spend by leisure visitors and 8,400 nights (-7.7 %) by business visitors.

Between January and August, 158,000 bed nights (+0.2 %) were recorded for domestic visitors and 10,700 (+16.5 %) for foreigners in Seinäjoki, in total 169,000 (+1.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Seinäjoki out of total bed nights was 1.1 % (0.0 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.2 %.

17,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.5 nights (-0.06) and foreigners 2.6 nights (+0.56).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 1.6 million euro

Registered accommodation sales in August were 1.6 million euro (+86,200).

Registered January-August sales were 10.7 million euro and they increased 78,600 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 94 € 0.1 % 100 € 2.5 %
Bed Night (Registered) 58 € -1.7 % 64 € -0.4 %
Revpar (Registered) 53 € 5.7 % 49 € -7.1 %

Tax free sales -28.9 %

Tax free sales decreased 29 percent from the previous year.

(Russians +3.0 %, Chinese -100.0 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
700 rooms (+3)
1,400 beds (+4)

Room utilization 56.5 % (+3.0)
Unsold rooms 310
Bed utilization 45.6 % (+3.5)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.22/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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