Seinäjoki
Accommodation and Travel Stats

February 2020

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Seinäjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,400
12 %
icon: finland 12,600
14 %
icon: foreign 820
5 %
Top 3:
Germany
189
215 %
Sweden
107
43 %
Italy
80
33 %
Visitors icon
Visitors
icon: star 9,400
12 %
icon: finland 9,100
14 %
icon: foreign 350
15 %
Top 3:
Sweden
72
36 %
Germany
42
45 %
Denmark
36
140 %
Accommodation Sales icon
Accommodation Sales
icon: star 995,000 €
15 %
Average prices:
Night
74.10 €
1.70 €
Room
103.40 €
6.30 €
RevPAR
48.70 €
5.50 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 680
1 %
icon: bed 1,400
0 %
utilization icon
Utilization
icon: room 0.47
6 %
icon: bed 0.33
11 %
Weather icon
Weather
icon: temperature -1.5 °C
1.7 °C
icon: rainfall 46 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In February 2020, 13,400 bed nights were recorded in Seinäjoki (+12.2 %), of which 12,600 nights were spent by domestic visitors and 820 nights by foreigners. Domestic bed nights increased 14 percent and foreign bed nights decreased five percent. In total, bed nights increased 12 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (189 nights).

6,000 nights (+20.6 %) were spend by leisure visitors and 7,500 nights (+6.3 %) by business visitors.

Between January and February, 24,300 bed nights (+11.3 %) were recorded for domestic visitors and 1,700 (-9.5 %) for foreigners in Seinäjoki, in total 25,900 (+9.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Seinäjoki out of total bed nights was 0.7 % (0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.1 %.

9,400 tourists arrived to accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.4 nights (0.0) and foreigners 2.4 nights (+0.24).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 995,000 euro

Registered accommodation sales in February were 995,000 euro (+128,000).

Registered January-February sales were 1.9 million euro and they increased 214,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 103 € 6.5 % 101 € 6.0 %
Bed Night (Registered) 74 € 2.3 % 73 € 2.9 %
Revpar (Registered) 49 € 12.7 % 45 € 11.1 %

Tax free sales -78.7 % (January)

Tax free sales decreased 79 percent from the previous year.

(Russians -77.1 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
680 rooms (+5)
1,400 beds (+1)

Room utilization 47.1 % (+2.6)
Unsold rooms 360
Bed utilization 33.2 % (+3.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "seinäjoki + keyword"

Google searches for "seinäjoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.57/10 (-0.54).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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