Seinäjoki
Accommodation and Travel Stats

April 2020

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Seinäjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,200
84 %
icon: finland 2,100
84 %
icon: foreign 87
90 %
Top 3:
Estonia
67
20 %
Romania
14
250 %
France
4.0
43 %
Visitors icon
Visitors
icon: star 1,200
87 %
icon: finland 1,200
87 %
icon: foreign 12
97 %
Top 3:
Estonia
7.0
79 %
Spain
2.0
50 %
Romania
2.0
50 %
Accommodation Sales icon
Accommodation Sales
icon: star 161,000 €
82 %
Average prices:
Night
72.60 €
6.10 €
Room
94.40 €
1.80 €
RevPAR
11.90 €
27.10 €
Capacity icon
Capacity
icon: establishment 8.0
11 %
icon: room 530
21 %
icon: bed 1,100
21 %
utilization icon
Utilization
icon: room 0.13
70 %
icon: bed 0.08
72 %
Weather icon
Weather
icon: temperature 2.4 °C
3.2 °C
icon: rainfall 40 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,200 registered bed nights

In April 2020, 2,200 bed nights were recorded in Seinäjoki (-83.9 %), of which 2,100 nights were spent by domestic visitors and 87 nights by foreigners. Domestic bed nights decreased 84 percent and foreign bed nights decreased 90 percent. In total, bed nights decreased 84 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (67 nights).

750 nights (-88.5 %) were spend by leisure visitors and 1,500 nights (-79.9 %) by business visitors.

Between January and April, 33,500 bed nights (-29.1 %) were recorded for domestic visitors and 2,200 (-42.8 %) for foreigners in Seinäjoki, in total 35,800 (-30.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Seinäjoki out of total bed nights was 1.2 % (+0.3 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.5 %.

1,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 87 percent compared to earlier year. Of all arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.8 nights (+0.38) and foreigners 7.2 nights (+5.2).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 161,000 euro

Registered accommodation sales in April were 161,000 euro (-756,000).

Registered January-April sales were 2.6 million euro and they decreased 908,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 94 € 2.0 % 100 € 6.0 %
Bed Night (Registered) 73 € 9.2 % 74 € 6.5 %
Revpar (Registered) 12 € -69.5 % 36 € -13.4 %

Tax free sales -78.7 % (January)

Tax free sales decreased 79 percent from the previous year.

(Russians -77.1 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-1)
530 rooms (-144)
1,100 beds (-290)

Room utilization 12.6 % (-30)
Unsold rooms 460
Bed utilization 8.2 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "seinäjoki + keyword"

Google searches for "seinäjoki" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 9.31/10 (+0.99).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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