Seinäjoki
Accommodation and Travel Stats

March 2019

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Seinäjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 13,800
7 %
icon: finland 12,600
5 %
icon: foreign 1,200
23 %
Top 3:
France
270
318 %
Sweden
150
7 %
Germany
77
79 %
Visitors icon
Visitors
icon: star 9,800
10 %
icon: finland 9,400
10 %
icon: foreign 450
8 %
Top 3:
Sweden
88
7 %
Germany
37
85 %
Italy
29
190 %
Accommodation Sales icon
Accommodation Sales
icon: star 951,000
10 %
Average prices:
Night
68.90 €
1.90 €
Room
95.30 €
4.40 €
RevPAR
43.30 €
0.80 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 680
15 %
icon: bed 1,300
15 %
Tax Free icon
Tax Free
icon: star 38 %
Russia
86 %
Weather icon
Weather
icon: temperature -1.8 °C
4.9 °C
icon: rain 36 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased seven percent

In March 2019, 13,800 bed nights were recorded in Seinäjoki (+6.5 %), of which 12,600 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights increased 23 percent. In total, bed nights increased seven percent from last year's March.

Most foreign bed nights were recorded for travelers from France (270 nights).

6,000 nights (-5.3 %) were spend by leisure visitors and 7,900 nights (+17.7 %) by business visitors.

Between January and March, 34,400 bed nights (+1.9 %) were recorded for domestic visitors and 3,000 (+1.6 %) for foreigners in Seinäjoki, in total 37,400 (+1.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Seinäjoki out of total bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.2 %.

9,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 95.4 percent were domestic, and 4.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Seinäjoki on average 1.3 nights (-0.07) and foreigners 2.6 nights (+0.32).

240 international congress guests in 2019

The number of international congress quests increased 64 percent from the previous year.

There was a total of 5.0 congresses organized (+3.0) in 2019.

Ferry arrivals from different harbors

Accommodation sales 971,000 euro

Total accommodation sales in March were 971,000 euro (+84,800). The share of Airbnb and HomeAway was 2.1 percent. Therefore, registered accommodation sales were 951,000 euro (+83,300) and Airbnb and HomeAway sales 19,800 euro (+1,500).

Total January-March sales were 2.7 million euro and they increased 95,700 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 95 € 4.8 % 95 € 3.0 %
Adr (Airbnb & Homeaway) 82 € 3.1 % 75 € -7.0 %
Bed Night (Registered) 69 € 2.9 % 70 € 1.5 %
Revpar (Registered) 43 € -1.8 % 42 € -11.0 % 
Revpar (Airbnb & Homeaway) 31 € -7.7 % 31 € -14.6 % 

Tax free sales +37.5 %

Tax free sales increased 38 percent from the previous year.

(Russians +86.3 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
680 rooms (+90)
1,300 beds (+176)

Room utilization 45.4 % (-3.1)
Unsold rooms 370

Airbnb and HomeAway

34 apartments (+2)
7.0 private rooms (+4)
1.0 shared rooms (+0)

Apartment utilization 37.8 % (-4.4)
Unsold apartments 21

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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