Sigtuna
Accommodation and Travel Stats

December 2019

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Sigtuna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 65,700
2 %
icon: sweden 55,600
2 %
icon: foreign 10,100
2 %
Visitors icon
Visitors
icon: star 53,800
3 %
icon: sweden 46,300
2 %
icon: foreign 7,600
6 %
Accommodation Sales icon
Accommodation Sales
icon: star 51.2 mill. SEK
0 %
Average prices:
Night
779.30 SEK
16.60 SEK
Room
1,123.20 SEK
57.00 SEK
RevPAR
644.60 SEK
31.90 SEK
Capacity icon
Capacity
icon: establishment 25
9 %
icon: room 3,000
11 %
icon: bed 5,900
5 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In December 2019, 65,700 bed nights were recorded in Sigtuna (+1.7 %), of which 55,600 nights were spent by domestic visitors and 10,100 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights increased two percent. In total, bed nights increased two percent from last year's December.

23,800 rooms (-12.1 %) were booked by leisure visitors and 21,900 rooms (+32.1 %) by business visitors.

Between January and December, 785,000 bed nights (+1.7 %) were recorded for domestic visitors and 155,000 (-7.0 %) for foreigners in Sigtuna, in total 940,000 (+0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.9 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Sigtuna out of total bed nights was 1.9 % (0.0 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 1.3 %.

53,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 86.0 percent were domestic, and 14.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Sigtuna on average 1.2 nights (+0.04) and foreigners 1.3 nights (+0.11).

Ferry arrivals from different harbors

Accommodation sales 51.2 million SEK

Registered accommodation sales in December were 51.2 million SEK (-199,000).

Registered January-December sales were 791.0 million SEK and they decreased 12.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK -4.8 % 1,200 SEK -3.9 %
Bed Night (Registered) 780 SEK -2.1 % 840 SEK -1.7 %
Revpar (Registered) 640 SEK -4.7 % 780 SEK -6.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+2)
3,000 rooms (+280)
5,900 beds (+310)

Room utilization 57.4 % (+0.06)
Unsold rooms 1,300
Bed utilization 40.1 % (+0.25)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sigtuna + keyword"

Google searches for "sigtuna" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.38/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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