Sigtuna
Accommodation and Travel Stats

March 2020

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Sigtuna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 43,000
43 %
icon: sweden 34,900
46 %
icon: foreign 8,100
30 %
Visitors icon
Visitors
icon: star 34,900
38 %
icon: sweden 28,300
41 %
icon: foreign 6,600
22 %
Accommodation Sales icon
Accommodation Sales
icon: star 35.3 mill. SEK
47 %
Average prices:
Night
820.50 SEK
59.60 SEK
Room
1,107.00 SEK
52.10 SEK
RevPAR
334.20 SEK
455.70 SEK
Capacity icon
Capacity
icon: establishment 29
26 %
icon: room 3,700
31 %
icon: bed 7,300
28 %
utilization icon
Utilization
icon: room 0.3
56 %
icon: bed 0.2
54 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

43,000 registered bed nights

In March 2020, 43,000 bed nights were recorded in Sigtuna (-43.2 %), of which 34,900 nights were spent by domestic visitors and 8,100 nights by foreigners. Domestic bed nights decreased 46 percent and foreign bed nights decreased 30 percent. In total, bed nights decreased 43 percent from last year's March.

12,300 rooms (-53.5 %) were booked by leisure visitors and 19,600 rooms (-37.0 %) by business visitors.

Between January and March, 158,000 bed nights (-11.4 %) were recorded for domestic visitors and 34,500 (+1.9 %) for foreigners in Sigtuna, in total 193,000 (-9.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Sigtuna out of total bed nights was 1.5 % (-0.1 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 2.0 %.

34,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all arrivals, 81.2 percent were domestic, and 18.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Sigtuna on average 1.2 nights (-0.1) and foreigners 1.2 nights (-0.14).

Ferry arrivals from different harbors

Accommodation sales 35.3 million SEK

Registered accommodation sales in March were 35.3 million SEK (-31.4 million).

Registered January-March sales were 155.2 million SEK and they decreased 33.8 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,100 SEK -4.5 % 1,100 SEK -7.4 %
Bed Night (Registered) 820 SEK -6.8 % 800 SEK -9.5 %
Revpar (Registered) 330 SEK -57.7 % 530 SEK -32.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+6)
3,700 rooms (+870)
7,300 beds (+1,600)

Room utilization 30.2 % (-38)
Unsold rooms 2,600
Bed utilization 20.2 % (-24)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sigtuna + keyword"

Google searches for "sigtuna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (September 2019)

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.38/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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