Skåne County
Accommodation and Travel Stats

November 2019


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Skåne County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 379,000
4 %
icon: sweden 291,000
5 %
icon: foreign 88,100
1 %
Accommodation Sales icon
Accommodation Sales
icon: star 233.8 mill. SEK
11 %
Average prices:
616.70 SEK
41.40 SEK
956.00 SEK
29.00 SEK
587.30 SEK
38.40 SEK
Capacity icon
icon: establishment 300
1 %
icon: room 12,900
4 %
icon: bed 30,200
8 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased four percent

In November 2019, 379,000 bed nights were recorded in Skåne County (+3.5 %), of which 291,000 nights were spent by domestic visitors and 88,100 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights decreased one percent. In total, bed nights increased four percent from last year's November.

Between January and November, 4.6 million bed nights (+4.4 %) were recorded for domestic visitors and 1.7 million (+6.5 %) for foreigners in Skåne County, in total 6.2 million (+5.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 10.4 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Skåne County out of total bed nights was 10.4 % (0.0 percentage points), out of domestic bed nights 10.0 % and foreign bed nights 12.0 %.

Ferry arrivals from different harbors

Accommodation sales 233.8 million SEK

Registered accommodation sales in November were 233.8 million SEK (+23.1 million).

Registered January-November sales were 2.7 billion SEK and they increased 161.0 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 960 SEK 3.1 % 940 SEK 2.3 %
Bed Night (Registered) 620 SEK 7.2 % 430 SEK 1.4 %
Revpar (Registered) 590 SEK 7.0 % 580 SEK 2.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

300 accommodation establishments (-4)
12,900 rooms (+510)
30,200 beds (+2,100)

Room utilization 61.4 % (+2.2)
Unsold rooms 5,000
Bed utilization 40.0 % (-0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skåne county + keyword"

Google searches for "skåne county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard