Skåne County
Accommodation and Travel Stats

February 2020

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Skåne County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 333,000
15 %
icon: sweden 255,000
18 %
icon: foreign 78,000
4 %
Top 3:
Denmark
17,400
6 %
Germany
7,700
25 %
United States
6,800
35 %
Accommodation Sales icon
Accommodation Sales
icon: star 172.9 mill. SEK
10 %
Average prices:
Night
519.60 SEK
21.00 SEK
Room
869.00 SEK
0.00 SEK
RevPAR
452.20 SEK
23.40 SEK
Capacity icon
Capacity
icon: establishment 300
5 %
icon: room 12,800
3 %
icon: bed 30,000
4 %
utilization icon
Utilization
icon: room 0.52
5 %
icon: bed 0.36
7 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In February 2020, 333,000 bed nights were recorded in Skåne County (+14.8 %), of which 255,000 nights were spent by domestic visitors and 78,000 nights by foreigners. Domestic bed nights increased 18 percent and foreign bed nights increased four percent. In total, bed nights increased 15 percent from last year's February.

Most foreign bed nights were recorded for travelers from Denmark (17,400 nights).

Between January and February, 479,000 bed nights (+13.5 %) were recorded for domestic visitors and 152,000 (+7.3 %) for foreigners in Skåne County, in total 631,000 (+11.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.6 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Skåne County out of total bed nights was 7.6 % (+0.8 percentage points), out of domestic bed nights 7.4 % and foreign bed nights 8.4 %.

Ferry arrivals from different harbors

Accommodation sales 172.9 million SEK

Registered accommodation sales in February were 172.9 million SEK (+16.2 million).

Registered January-February sales were 341.7 million SEK and they increased 34.2 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 870 SEK -0.0 % 890 SEK 2.0 %
Bed Night (Registered) 520 SEK -3.9 % 540 SEK -0.7 %
Revpar (Registered) 450 SEK 5.5 % 440 SEK 5.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

300 accommodation establishments (+14)
12,800 rooms (+370)
30,000 beds (+1,200)

Room utilization 52.0 % (+2.7)
Unsold rooms 6,200
Bed utilization 35.7 % (+2.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skåne county + keyword"

Google searches for "skåne county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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