Skara
Accommodation and Travel Stats

March 2020

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Skara: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,900
32 %
icon: sweden 2,900
29 %
icon: foreign 36
81 %
Visitors icon
Visitors
icon: star 1,800
38 %
icon: sweden 1,800
36 %
icon: foreign 14
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. SEK
32 %
Average prices:
Night
614.80 SEK
5.70 SEK
Room
902.80 SEK
28.50 SEK
RevPAR
246.10 SEK
67.10 SEK
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 280
0 %
icon: bed 630
0 %
utilization icon
Utilization
icon: room 0.27
24 %
icon: bed 0.17
24 %
Weather icon
Weather
icon: temperature 3.0 °C
0.3 °C
icon: rainfall 53 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,900 registered bed nights

In March 2020, 2,900 bed nights were recorded in Skara (-31.7 %), of which 2,900 nights were spent by domestic visitors and 36 nights by foreigners. Domestic bed nights decreased 29 percent and foreign bed nights decreased 81 percent. In total, bed nights decreased 32 percent from last year's March.

750 rooms (-42.9 %) were booked by leisure visitors and 1,200 rooms (-28.0 %) by business visitors.

Between January and March, 11,600 bed nights (-3.0 %) were recorded for domestic visitors and 240 (-38.7 %) for foreigners in Skara, in total 11,800 (-4.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Skara out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 38 percent compared to earlier year. Of all arrivals, 99.2 percent were domestic, and 0.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Skara on average 1.6 nights (+0.16) and foreigners 2.6 nights (+0.8).

Ferry arrivals from different harbors

Accommodation sales 1.8 million SEK

Registered accommodation sales in March were 1.8 million SEK (-859,000).

Registered January-March sales were 6.7 million SEK and they decreased 628,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 900 SEK 3.3 % 850 SEK 2.6 %
Bed Night (Registered) 610 SEK -0.9 % 570 SEK -4.6 %
Revpar (Registered) 250 SEK -21.4 % 300 SEK -4.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
280 rooms (+0)
630 beds (+0)

Room utilization 27.3 % (-8.6)
Unsold rooms 200
Bed utilization 16.7 % (-5.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skara + keyword"

Google searches for "skara" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.37/10 (-0.16).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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