Skara
Accommodation and Travel Stats

September 2020

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Skara: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,900
30 %
icon: sweden 4,800
26 %
icon: foreign 100
80 %
Visitors icon
Visitors
icon: star 2,600
39 %
icon: sweden 2,500
36 %
icon: foreign 54
79 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.6 mill. SEK
35 %
Average prices:
Night
531.30 SEK
41.60 SEK
Room
976.50 SEK
89.70 SEK
RevPAR
407.90 SEK
54.30 SEK
Capacity icon
Capacity
icon: establishment 8.0
11 %
icon: room 220
25 %
icon: bed 600
13 %
utilization icon
Utilization
icon: room 42 %
20 %
icon: bed 27 %
18 %
Weather icon
Weather
icon: temperature 13.0 °C
icon: rainfall 38 mm
28 mm

4,900 registered bed nights

In September 2020, 4,900 registered bed nights were recorded in Skara (-30.2 %), of which 4,800 nights were spent by domestic visitors and 100 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights decreased 80 percent. In total, registered bed nights decreased 30 percent from last year's September.

1,600 rooms (-19.4 %) were booked by leisure visitors and 1,000 rooms (-59.1 %) by business visitors.

Between January and September, 37,200 registered bed nights (-70.4 %) were recorded for domestic visitors and 800 (-96.3 %) for foreigners in Skara, in total 38,000 (-74.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Skara out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

2,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 39 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Skara on average 1.9 nights (+0.26) and foreigners 1.9 nights (-0.15).

Ferry arrivals from different harbors

Accommodation sales 2.6 million SEK

Registered accommodation sales in September were 2.6 million SEK (-1.4 million).

Registered January-September sales were 19.3 million SEK and they decreased 34.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 980 SEK 10.1 % 960 SEK -32.2 %
Bed Night (Registered) 530 SEK -7.3 % 510 SEK 39.8 %
Revpar (Registered) 410 SEK -11.7 % 340 SEK -50.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (-1)
220 rooms (-72)
600 beds (-91)

Room utilization 41.8 % (-10)
Unsold rooms 126
Bed utilization 27.5 % (-6.1)

Registered room utilization for establishments

Global Google searches for "skara + keyword"

Google searches for "skara" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.33/10 (+0.05).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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