Skara
Accommodation and Travel Stats

September 2019

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Skara: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,000
10 %
icon: sweden 6,500
7 %
icon: foreign 510
93 %
Visitors icon
Visitors
icon: star 4,200
6 %
icon: sweden 4,000
3 %
icon: foreign 250
63 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. SEK
7 %
Average prices:
Night
572.80 SEK
15.80 SEK
Room
886.80 SEK
90.50 SEK
RevPAR
462.20 SEK
3.90 SEK
Capacity icon
Capacity
icon: establishment 9.0
12 %
icon: room 290
7 %
icon: bed 690
6 %
Weather icon
Weather
icon: temperature 16.7 °C
0.2 °C
icon: rainfall 66 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent

In September 2019, 7,000 bed nights were recorded in Skara (+10.1 %), of which 6,500 nights were spent by domestic visitors and 510 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights increased 93 percent. In total, bed nights increased 10 percent from last year's September.

2,000 rooms (+34.4 %) were booked by leisure visitors and 2,500 rooms (+7.3 %) by business visitors.

Between January and September, 126,000 bed nights (-8.8 %) were recorded for domestic visitors and 21,600 (+172.4 %) for foreigners in Skara, in total 147,000 (+1.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Skara out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

4,200 tourists arrived to accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Skara on average 1.6 nights (+0.05) and foreigners 2.0 nights (+0.31).

Ferry arrivals from different harbors

Accommodation sales 4.0 million SEK

Registered accommodation sales in September were 4.0 million SEK (+266,000).

Registered January-September sales were 53.6 million SEK and they increased 23.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 890 SEK -9.3 % 1,400 SEK 51.8 % 
Bed Night (Registered) 570 SEK -2.7 % 360 SEK 74.9 % 
Revpar (Registered) 460 SEK -0.8 % 690 SEK 62.7 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+1)
290 rooms (+19)
690 beds (+38)

Room utilization 52.1 % (+4.4)
Unsold rooms 138
Bed utilization 33.6 % (+0.83)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skara + keyword"

Google searches for "skara" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.28/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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