Skellefteå
Accommodation and Travel Stats

June 2020

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Skellefteå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 26,200
43 %
icon: sweden 24,300
23 %
icon: foreign 2,000
86 %
Visitors icon
Visitors
icon: star 9,700
57 %
icon: sweden 9,300
38 %
icon: foreign 390
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 9.1 mill. SEK
43 %
Average prices:
Night
347.00 SEK
0.70 SEK
Room
1,246.20 SEK
168.40 SEK
RevPAR
479.30 SEK
306.30 SEK
Capacity icon
Capacity
icon: establishment 28
3 %
icon: room 700
0 %
icon: bed 1,400
10 %
utilization icon
Utilization
icon: room 38 %
31 %
icon: bed 68 %
46 %
Weather icon
Weather
icon: temperature 17.1 °C
1.8 °C

26,200 registered bed nights

In June 2020, 26,200 registered bed nights were recorded in Skellefteå (-42.8 %), of which 24,300 nights were spent by domestic visitors and 2,000 nights by foreigners. Registered domestic bed nights decreased 23 percent and registered foreign bed nights decreased 86 percent. In total, registered bed nights decreased 43 percent from last year's June.

2,000 rooms (-45.9 %) were booked by leisure visitors and 5,300 rooms (-30.0 %) by business visitors.

Between January and June, 85,300 registered bed nights (-26.6 %) were recorded for domestic visitors and 10,700 (-58.7 %) for foreigners in Skellefteå, in total 96,000 (-32.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Skellefteå out of total registered bed nights was 0.7 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.8 %.

9,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 57 percent compared to earlier year. Of all registered arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Skellefteå on average 2.6 nights (+0.5) and foreigners 5.0 nights (+3.0).

Ferry arrivals from different harbors

Accommodation sales 9.1 million SEK

Registered accommodation sales in June were 9.1 million SEK (-6.8 million).

Registered January-June sales were 46.9 million SEK and they decreased 19.7 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,200 SEK -11.9 % 1,100 SEK -3.6 %
Revpar (Registered) 480 SEK -39.0 % 380 SEK -31.9 %
Bed Night (Registered) 350 SEK -0.2 % 490 SEK 4.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (-1)
700 rooms (-1)
1,400 beds (+131)

Room utilization 38.5 % (-17)
Unsold rooms 430
Bed utilization 68.1 % (-58)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skellefteå + keyword"

Google searches for "skellefteå" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.5/10 (-0.7).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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