Skövde
Accommodation and Travel Stats

December 2019

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Skövde: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,300
8 %
icon: sweden 9,400
10 %
icon: foreign 1,900
3 %
Visitors icon
Visitors
icon: star 6,600
10 %
icon: sweden 6,100
5 %
icon: foreign 520
46 %
Accommodation Sales icon
Accommodation Sales
icon: star 8.2 mill. SEK
4 %
Average prices:
Night
726.80 SEK
27.30 SEK
Room
1,133.20 SEK
25.50 SEK
RevPAR
358.00 SEK
20.30 SEK
Capacity icon
Capacity
icon: establishment 14
8 %
icon: room 800
6 %
icon: bed 1,700
5 %
Weather icon
Weather
icon: temperature 2.9 °C
1.9 °C
icon: rainfall 81 mm
19 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In December 2019, 11,300 bed nights were recorded in Skövde (+7.5 %), of which 9,400 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased three percent. In total, bed nights increased eight percent from last year's December.

2,800 rooms (-2.0 %) were booked by leisure visitors and 4,400 rooms (+3.5 %) by business visitors.

Between January and December, 187,000 bed nights (-3.0 %) were recorded for domestic visitors and 33,600 (+7.6 %) for foreigners in Skövde, in total 221,000 (-1.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Skövde out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.3 %.

6,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 92.2 percent were domestic, and 7.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Skövde on average 1.5 nights (+0.2) and foreigners 3.7 nights (+1.7).

Ferry arrivals from different harbors

Accommodation sales 8.2 million SEK

Registered accommodation sales in December were 8.2 million SEK (+285,000).

Registered January-December sales were 151.5 million SEK and they increased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK 2.3 % 1,100 SEK -0.3 %
Bed Night (Registered) 730 SEK -3.6 % 690 SEK 4.2 %
Revpar (Registered) 360 SEK -5.4 % 530 SEK -6.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+1)
800 rooms (+48)
1,700 beds (+86)

Room utilization 31.6 % (-2.6)
Unsold rooms 540
Bed utilization 23.6 % (+0.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "skövde + keyword"

Google searches for "skövde" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 7.83/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

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