Söderhamn
Accommodation and Travel Stats

June 2020

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Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 14,800
3 %
icon: sweden 14,200
19 %
icon: foreign 610
76 %
Top 3:
Germany
220
78 %
Estonia
181
8,950 %
United Kingdom
42
75 %
Visitors icon
Visitors
icon: star 5,600
20 %
icon: sweden 5,400
1 %
icon: foreign 152
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.9 mill. SEK
16 %
Average prices:
Night
197.40 SEK
42.40 SEK
Room
1,534.50 SEK
327.50 SEK
RevPAR
510.70 SEK
95.30 SEK
Capacity icon
Capacity
icon: establishment 17
6 %
icon: room 191
31 %
icon: bed 520
23 %
utilization icon
Utilization
icon: room 33 %
3 %
icon: bed 95 %
34 %

Registered bed nights increased three percent

In June 2020, 14,800 registered bed nights were recorded in Söderhamn (+2.6 %), of which 14,200 nights were spent by domestic visitors and 610 nights by foreigners. Registered domestic bed nights increased 19 percent and registered foreign bed nights decreased 76 percent. In total, registered bed nights increased three percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (220 nights).

890 rooms (-21.7 %) were booked by leisure visitors and 1,000 rooms (-41.3 %) by business visitors.

Between January and June, 33,600 registered bed nights (+12.6 %) were recorded for domestic visitors and 2,100 (-55.8 %) for foreigners in Söderhamn, in total 35,700 (+3.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Söderhamn out of total registered bed nights was 0.4 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

5,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 20 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Söderhamn on average 2.6 nights (+0.43) and foreigners 4.0 nights (+2.4).

Ferry arrivals from different harbors

Accommodation sales 2.9 million SEK

Registered accommodation sales in June were 2.9 million SEK (-538,000).

Registered January-June sales were 11.2 million SEK and they decreased 2.7 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,500 SEK 27.1 % 1,100 SEK -0.9 %
Revpar (Registered) 510 SEK 23.0 % 280 SEK -14.9 %
Bed Night (Registered) 197 SEK -17.7 % 310 SEK -22.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (-1)
191 rooms (-87)
520 beds (-158)

Room utilization 33.3 % (-1.1)
Unsold rooms 127
Bed utilization 95.4 % (+24)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 7.9/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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