Söderhamn
Accommodation and Travel Stats

March 2020

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Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,900
0 %
icon: sweden 2,800
6 %
icon: foreign 156
48 %
Visitors icon
Visitors
icon: star 1,400
14 %
icon: sweden 1,300
6 %
icon: foreign 68
65 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. SEK
29 %
Average prices:
Night
466.40 SEK
186.30 SEK
Room
966.10 SEK
145.00 SEK
RevPAR
195.30 SEK
75.60 SEK
Capacity icon
Capacity
icon: establishment 11
22 %
icon: room 230
0 %
icon: bed 490
3 %
utilization icon
Utilization
icon: room 0.2
17 %
icon: bed 0.19
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,900 registered bed nights

In March 2020, 2,900 bed nights were recorded in Söderhamn (+0.0 %), of which 2,800 nights were spent by domestic visitors and 156 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased 48 percent. In total, bed nights increased less than one percent from last year's March.

360 rooms (-45.3 %) were booked by leisure visitors and 1,100 rooms (-0.8 %) by business visitors.

Between January and March, 10,600 bed nights (+34.5 %) were recorded for domestic visitors and 1,200 (+16.9 %) for foreigners in Söderhamn, in total 11,800 (+32.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Söderhamn out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 14 percent compared to earlier year. Of all arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Söderhamn on average 2.1 nights (+0.24) and foreigners 2.3 nights (+0.74).

Ferry arrivals from different harbors

Accommodation sales 1.4 million SEK

Registered accommodation sales in March were 1.4 million SEK (-546,000).

Registered January-March sales were 5.9 million SEK and they increased 381,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 970 SEK -13.0 % 970 SEK -7.6 %
Bed Night (Registered) 470 SEK -28.5 % 500 SEK -19.3 %
Revpar (Registered) 195 SEK -27.9 % 290 SEK 7.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+2)
230 rooms (-1)
490 beds (+13)

Room utilization 20.2 % (-4.2)
Unsold rooms 180
Bed utilization 19.3 % (-0.53)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 7.9/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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