Söderhamn
Accommodation and Travel Stats

September 2019

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Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,900
16 %
icon: sweden 6,900
1 %
icon: foreign 2,100
154 %
Visitors icon
Visitors
icon: star 3,800
32 %
icon: sweden 3,400
34 %
icon: foreign 400
20 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.2 mill. SEK
21 %
Average prices:
Night
472.10 SEK
21.00 SEK
Room
1,187.80 SEK
153.10 SEK
RevPAR
515.90 SEK
156.90 SEK
Capacity icon
Capacity
icon: establishment 17
13 %
icon: room 270
53 %
icon: bed 660
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 16 percent

In September 2019, 8,900 bed nights were recorded in Söderhamn (+15.8 %), of which 6,900 nights were spent by domestic visitors and 2,100 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights increased 154 percent. In total, bed nights increased 16 percent from last year's September.

1,600 rooms (+76.7 %) were booked by leisure visitors and 2,000 rooms (+16.3 %) by business visitors.

Between January and September, 81,200 bed nights (+1.2 %) were recorded for domestic visitors and 16,400 (+29.7 %) for foreigners in Söderhamn, in total 97,600 (+5.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Söderhamn out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

3,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 32 percent compared to earlier year. Of all arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Söderhamn on average 2.0 nights (-0.69) and foreigners 5.2 nights (+2.7).

Ferry arrivals from different harbors

Accommodation sales 4.2 million SEK

Registered accommodation sales in September were 4.2 million SEK (+736,000).

Registered January-September sales were 29.3 million SEK and they increased 7.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,200 SEK -11.4 %  1,200 SEK 1.7 %
Revpar (Registered) 520 SEK -23.3 %  430 SEK -7.2 %
Bed Night (Registered) 470 SEK 4.6 % 300 SEK 27.1 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

17 accommodation establishments (+2)
270 rooms (+94)
660 beds (-2)

Room utilization 43.4 % (-6.7)
Unsold rooms 154
Bed utilization 45.3 % (+6.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.24/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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