Söderhamn
Accommodation and Travel Stats

December 2019

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Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,400
29 %
icon: sweden 2,900
22 %
icon: foreign 540
84 %
Visitors icon
Visitors
icon: star 1,800
39 %
icon: sweden 1,700
40 %
icon: foreign 131
20 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill. SEK
16 %
Average prices:
Night
439.70 SEK
49.90 SEK
Room
756.80 SEK
381.50 SEK
RevPAR
214.90 SEK
32.80 SEK
Capacity icon
Capacity
icon: establishment 11
8 %
icon: room 230
26 %
icon: bed 490
8 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 29 percent

In December 2019, 3,400 bed nights were recorded in Söderhamn (+29.2 %), of which 2,900 nights were spent by domestic visitors and 540 nights by foreigners. Domestic bed nights increased 22 percent and foreign bed nights increased 84 percent. In total, bed nights increased 29 percent from last year's December.

920 rooms (+87.0 %) were booked by leisure visitors and 1,100 rooms (+65.0 %) by business visitors.

Between January and December, 91,300 bed nights (+1.1 %) were recorded for domestic visitors and 18,900 (+33.3 %) for foreigners in Söderhamn, in total 110,000 (+5.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Söderhamn out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 39 percent compared to earlier year. Of all arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Söderhamn on average 1.7 nights (-0.25) and foreigners 4.1 nights (+1.4).

Ferry arrivals from different harbors

Accommodation sales 1.5 million SEK

Registered accommodation sales in December were 1.5 million SEK (+208,000).

Registered January-December sales were 36.1 million SEK and they increased 7.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 760 SEK -33.5 % 1,100 SEK -4.8 %
Bed Night (Registered) 440 SEK -10.2 % 330 SEK 18.0 %
Revpar (Registered) 210 SEK -13.2 % 400 SEK -12.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
230 rooms (+47)
490 beds (-43)

Room utilization 28.4 % (+6.6)
Unsold rooms 162
Bed utilization 22.6 % (+5.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.07/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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