Söderhamn
Accommodation and Travel Stats

September 2020

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Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,100
21 %
icon: sweden 6,700
3 %
icon: foreign 400
81 %
Visitors icon
Visitors
icon: star 3,600
5 %
icon: sweden 3,400
0 %
icon: foreign 210
48 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.5 mill. SEK
41 %
Average prices:
Night
352.00 SEK
120.10 SEK
Room
1,057.10 SEK
130.70 SEK
RevPAR
316.10 SEK
199.70 SEK
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 260
3 %
icon: bed 630
4 %
utilization icon
Utilization
icon: room 30 %
31 %
icon: bed 37 %
17 %

7,100 registered bed nights

In September 2020, 7,100 registered bed nights were recorded in Söderhamn (-20.9 %), of which 6,700 nights were spent by domestic visitors and 400 nights by foreigners. Registered domestic bed nights decreased three percent and registered foreign bed nights decreased 81 percent. In total, registered bed nights decreased 21 percent from last year's September.

1,100 rooms (-26.5 %) were booked by leisure visitors and 1,200 rooms (-39.4 %) by business visitors.

Between January and September, 91,800 registered bed nights (+13.0 %) were recorded for domestic visitors and 3,800 (-76.8 %) for foreigners in Söderhamn, in total 95,600 (-2.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Söderhamn out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

3,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased five percent compared to earlier year. Of all registered arrivals, 94.3 percent were domestic, and 5.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Söderhamn on average 1.9 nights (-0.06) and foreigners 1.9 nights (-3.3).

Ferry arrivals from different harbors

Accommodation sales 2.5 million SEK

Registered accommodation sales in September were 2.5 million SEK (-1.7 million).

Registered January-September sales were 22.8 million SEK and they decreased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK -11.0 % 1,300 SEK 4.0 %
Bed Night (Registered) 350 SEK -25.4 % 240 SEK -20.7 %
Revpar (Registered) 320 SEK -38.7 % 370 SEK -13.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
260 rooms (-8)
630 beds (-24)

Room utilization 29.9 % (-14)
Unsold rooms 186
Bed utilization 37.5 % (-7.9)

Registered room utilization for establishments

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.62/10 (-0.62).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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