Söderhamn
Accommodation and Travel Stats

August 2019

Söderhamn: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 20,100
10 %
icon: sweden 16,200
0 %
icon: foreign 3,900
84 %
Visitors icon
Visitors
icon: star 8,900
6 %
icon: sweden 7,300
0 %
icon: foreign 1,600
53 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.6 mill. SEK
33 %
Average prices:
Night
229.10 SEK
39.30 SEK
Room
1,333.40 SEK
116.90 SEK
RevPAR
533.60 SEK
93.60 SEK
Capacity icon
Capacity
icon: establishment 19
6 %
icon: room 280
51 %
icon: bed 680
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent

In August 2019, 20,100 bed nights were recorded in Söderhamn (+10.0 %), of which 16,200 nights were spent by domestic visitors and 3,900 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 84 percent. In total, bed nights increased 10 percent from last year's August.

1,600 rooms (+113.3 %) were booked by leisure visitors and 1,900 rooms (+13.7 %) by business visitors.

Between January and August, 74,400 bed nights (+1.4 %) were recorded for domestic visitors and 14,300 (+21.1 %) for foreigners in Söderhamn, in total 88,700 (+4.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 8.9 million bed nights (+3.6 %) were recorded in the whole country, of which 6.1 million nights (+4.0 %) were spent by domestic visitors and 2.8 million nights (+3.0 %) by foreigners.

The market share of Söderhamn out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

8,900 tourists arrived to accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 82.1 percent were domestic, and 17.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Söderhamn on average 2.2 nights (+0.01) and foreigners 2.4 nights (+0.4).

Ferry arrivals from different harbors

Accommodation sales 4.6 million SEK

Registered accommodation sales in August were 4.6 million SEK (+1.1 million).

Registered January-August sales were 25.1 million SEK and they increased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 1,300 SEK -8.1 % 1,200 SEK 4.2 %
Revpar (Registered) 530 SEK -14.9 %  420 SEK -4.4 %
Bed Night (Registered) 230 SEK 20.7 %  280 SEK 30.6 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (+1)
280 rooms (+94)
680 beds (-22)

Room utilization 40.0 % (-3.2)
Unsold rooms 167
Bed utilization 95.8 % (+11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "söderhamn + keyword"

Google searches for "söderhamn" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 7.92/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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