Södermanland County
Accommodation and Travel Stats

February 2020

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Södermanland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 57,400
3 %
icon: sweden 51,800
0 %
icon: foreign 5,600
28 %
Top 3:
United Kingdom
820
217 %
United States
730
151 %
Poland
710
327 %
Accommodation Sales icon
Accommodation Sales
icon: star 25.6 mill. SEK
12 %
Average prices:
Night
445.00 SEK
36.40 SEK
Room
807.00 SEK
3.00 SEK
RevPAR
321.60 SEK
28.10 SEK
Capacity icon
Capacity
icon: establishment 91
2 %
icon: room 2,700
2 %
icon: bed 6,500
1 %
utilization icon
Utilization
icon: room 0.4
10 %
icon: bed 0.26
11 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent

In February 2020, 57,400 bed nights were recorded in Södermanland County (+2.6 %), of which 51,800 nights were spent by domestic visitors and 5,600 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights increased 28 percent. In total, bed nights increased three percent from last year's February.

Most foreign bed nights were recorded for travelers from United Kingdom (820 nights).

Between January and February, 96,400 bed nights (-1.8 %) were recorded for domestic visitors and 11,600 (+2.8 %) for foreigners in Södermanland County, in total 108,000 (-1.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Södermanland County out of total bed nights was 1.3 % (0.0 percentage points), out of domestic bed nights 1.5 % and foreign bed nights 0.6 %.

Ferry arrivals from different harbors

Accommodation sales 25.6 million SEK

Registered accommodation sales in February were 25.6 million SEK (+2.7 million).

Registered January-February sales were 47.5 million SEK and they increased 3.3 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 810 SEK -0.4 % 800 SEK -0.3 %
Bed Night (Registered) 450 SEK 8.9 % 440 SEK 8.8 %
Revpar (Registered) 320 SEK 9.6 % 290 SEK 4.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

91 accommodation establishments (-2)
2,700 rooms (+62)
6,500 beds (-49)

Room utilization 39.9 % (+3.6)
Unsold rooms 1,600
Bed utilization 26.4 % (+2.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "södermanland county + keyword"

Google searches for "södermanland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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