Södermanland County
Accommodation and Travel Stats

November 2019


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Södermanland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 68,200
1 %
icon: sweden 60,500
0 %
icon: foreign 7,700
12 %
Accommodation Sales icon
Accommodation Sales
icon: star 34.7 mill. SEK
2 %
Average prices:
508.60 SEK
3.80 SEK
871.00 SEK
20.00 SEK
417.30 SEK
13.00 SEK
Capacity icon
icon: establishment 93
1 %
icon: room 2,700
0 %
icon: bed 6,600
1 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased one percent

In November 2019, 68,200 bed nights were recorded in Södermanland County (+0.8 %), of which 60,500 nights were spent by domestic visitors and 7,700 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights increased 12 percent. In total, bed nights increased one percent from last year's November.

Between January and November, 926,000 bed nights (-7.3 %) were recorded for domestic visitors and 179,000 (+22.9 %) for foreigners in Södermanland County, in total 1.1 million (-3.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.9 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Södermanland County out of total bed nights was 1.9 % (-0.0 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 1.1 %.

Ferry arrivals from different harbors

Accommodation sales 34.7 million SEK

Registered accommodation sales in November were 34.7 million SEK (+521,000).

Registered January-November sales were 383.1 million SEK and they decreased 17.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 870 SEK 2.4 % 840 SEK -1.1 %
Bed Night (Registered) 510 SEK 0.7 % 350 SEK -1.0 %
Revpar (Registered) 420 SEK 3.2 % 390 SEK -6.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

93 accommodation establishments (-1)
2,700 rooms (-11)
6,600 beds (-42)

Room utilization 47.9 % (+0.41)
Unsold rooms 1,400
Bed utilization 30.6 % (+0.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "södermanland county + keyword"

Google searches for "södermanland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard