Södertälje
Accommodation and Travel Stats

December 2019

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Södertälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 16,400
4 %
icon: sweden 12,600
0 %
icon: foreign 3,800
16 %
Top 3:
United States
580
6 %
Germany
510
10 %
United Kingdom
370
4 %
Visitors icon
Visitors
icon: star 9,000
7 %
icon: sweden 7,300
14 %
icon: foreign 1,700
15 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.6 mill. SEK
3 %
Average prices:
Night
645.20 SEK
48.70 SEK
Room
1,002.80 SEK
9.80 SEK
RevPAR
378.30 SEK
62.40 SEK
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 950
14 %
icon: bed 1,800
0 %
Weather icon
Weather
icon: temperature 2.3 °C
2.1 °C
icon: rainfall 99 mm
47 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

16,400 registered bed nights

In December 2019, 16,400 bed nights were recorded in Södertälje (-4.4 %), of which 12,600 nights were spent by domestic visitors and 3,800 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 16 percent. In total, bed nights decreased four percent from last year's December.

Most foreign bed nights were recorded for travelers from United States (580 nights).

4,000 rooms (-0.4 %) were booked by leisure visitors and 6,600 rooms (+4.1 %) by business visitors.

Between January and December, 235,000 bed nights (-0.3 %) were recorded for domestic visitors and 86,000 (-12.6 %) for foreigners in Södertälje, in total 321,000 (-3.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Södertälje out of total bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.5 %.

9,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 81.1 percent were domestic, and 18.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Södertälje on average 1.7 nights (-0.24) and foreigners 2.2 nights (-0.02).

Ferry arrivals from different harbors

Accommodation sales 10.6 million SEK

Registered accommodation sales in December were 10.6 million SEK (+346,000).

Registered January-December sales were 196.5 million SEK and they increased 13.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,000 SEK 1.0 % 1,000 SEK -0.7 %
Bed Night (Registered) 650 SEK 8.2 % 610 SEK 11.6 % 
Revpar (Registered) 380 SEK -14.2 %  580 SEK -6.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
950 rooms (+120)
1,800 beds (+1)

Room utilization 37.7 % (-6.7)
Unsold rooms 590
Bed utilization 32.2 % (-5.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "södertälje + keyword"

Google searches for "södertälje" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 7.28/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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