Södertälje
Accommodation and Travel Stats

October 2019

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Södertälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 25,200
6 %
icon: sweden 19,600
13 %
icon: foreign 5,600
12 %
Top 3:
United Kingdom
710
23 %
United States
660
37 %
Germany
630
25 %
Visitors icon
Visitors
icon: star 13,900
12 %
icon: sweden 11,400
21 %
icon: foreign 2,400
17 %
Accommodation Sales icon
Accommodation Sales
icon: star 20.2 mill. SEK
15 %
Average prices:
Night
801.80 SEK
65.00 SEK
Room
1,173.80 SEK
73.90 SEK
RevPAR
703.70 SEK
21.80 SEK
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 950
14 %
icon: bed 1,800
0 %
Weather icon
Weather
icon: temperature 6.6 °C
1.0 °C
icon: rainfall 80 mm
46 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In October 2019, 25,200 bed nights were recorded in Södertälje (+6.0 %), of which 19,600 nights were spent by domestic visitors and 5,600 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights decreased 12 percent. In total, bed nights increased six percent from last year's October.

Most foreign bed nights were recorded for travelers from United Kingdom (710 nights).

6,900 rooms (+38.4 %) were booked by leisure visitors and 10,300 rooms (-5.7 %) by business visitors.

Between January and October, 203,000 bed nights (-0.9 %) were recorded for domestic visitors and 77,200 (-12.8 %) for foreigners in Södertälje, in total 281,000 (-4.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Södertälje out of total bed nights was 0.6 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.6 %.

13,900 tourists arrived to accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 82.6 percent were domestic, and 17.4 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Södertälje on average 1.7 nights (-0.12) and foreigners 2.3 nights (+0.13).

Ferry arrivals from different harbors

Accommodation sales 20.2 million SEK

Registered accommodation sales in October were 20.2 million SEK (+2.7 million).

Registered January-October sales were 167.5 million SEK and they increased 11.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,200 SEK 6.7 % 1,000 SEK -0.9 %
Bed Night (Registered) 800 SEK 8.8 % 600 SEK 12.1 % 
Revpar (Registered) 700 SEK 3.2 % 600 SEK -6.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
950 rooms (+120)
1,800 beds (+1)

Room utilization 60.0 % (-2.0)
Unsold rooms 380
Bed utilization 47.5 % (+2.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "södertälje + keyword"

Google searches for "södertälje" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 7.86/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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