Södertälje
Accommodation and Travel Stats

July 2020

Södertälje: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 22,900
50 %
icon: sweden 21,100
32 %
icon: foreign 1,800
88 %
Top 3:
Germany
430
89 %
United Kingdom
146
84 %
Romania
136
946 %
Visitors icon
Visitors
icon: star 10,500
49 %
icon: sweden 10,000
30 %
icon: foreign 510
92 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.0 mill. SEK
56 %
Average prices:
Night
306.80 SEK
40.10 SEK
Room
826.70 SEK
46.30 SEK
RevPAR
310.70 SEK
268.20 SEK
Capacity icon
Capacity
icon: establishment 16
6 %
icon: room 740
17 %
icon: bed 1,400
19 %
utilization icon
Utilization
icon: room 38 %
43 %
icon: bed 56 %
38 %
Weather icon
Weather
icon: temperature 16.3 °C
0.7 °C
icon: rainfall 90 mm
38 mm

22,900 registered bed nights

In July 2020, 22,900 registered bed nights were recorded in Södertälje (-50.2 %), of which 21,100 nights were spent by domestic visitors and 1,800 nights by foreigners. Registered domestic bed nights decreased 32 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 50 percent from last year's July.

Most foreign registered bed nights were recorded for travelers from Germany (430 nights).

4,000 rooms (-57.3 %) were booked by leisure visitors and 4,500 rooms (-49.7 %) by business visitors.

Between January and July, 85,700 registered bed nights (-37.3 %) were recorded for domestic visitors and 14,500 (-72.0 %) for foreigners in Södertälje, in total 100,000 (-46.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 9.3 million registered bed nights (-31.2 %) were recorded in the whole country, of which 8.8 million nights (-6.0 %) were spent by domestic visitors and 557,000 nights (-86.8 %) by foreigners.

The market share of Södertälje out of total registered bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.3 %.

10,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 49 percent compared to earlier year. Of all registered arrivals, 95.1 percent were domestic, and 4.9 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Södertälje on average 2.1 nights (-0.06) and foreigners 3.6 nights (+1.2).

Ferry arrivals from different harbors

Accommodation sales 7.0 million SEK

Registered accommodation sales in July were 7.0 million SEK (-8.9 million).

Registered January-July sales were 52.3 million SEK and they decreased 55.1 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 830 SEK -5.3 % 930 SEK -8.5 %
Revpar (Registered) 310 SEK -46.3 % 280 SEK -50.1 %
Bed Night (Registered) 310 SEK -11.6 % 520 SEK -8.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (-1)
740 rooms (-157)
1,400 beds (-310)

Room utilization 37.6 % (-29)
Unsold rooms 460
Bed utilization 56.2 % (-35)

Registered room utilization for establishments

Global Google searches for "södertälje + keyword"

Google searches for "södertälje" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.03/10 (-0.77).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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