Sollefteå
Accommodation and Travel Stats

June 2020

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Sollefteå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,700
34 %
icon: sweden 9,300
24 %
icon: foreign 410
83 %
Visitors icon
Visitors
icon: star 4,400
32 %
icon: sweden 4,300
22 %
icon: foreign 143
86 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.1 mill. SEK
39 %
Average prices:
Night
221.30 SEK
17.40 SEK
Room
1,050.70 SEK
12.40 SEK
RevPAR
198.20 SEK
132.80 SEK
Capacity icon
Capacity
icon: establishment 20
5 %
icon: room 360
0 %
icon: bed 770
4 %
utilization icon
Utilization
icon: room 19 %
39 %
icon: bed 42 %
38 %
Weather icon
Weather
icon: rainfall 42 mm
7 mm

9,700 registered bed nights

In June 2020, 9,700 registered bed nights were recorded in Sollefteå (-34.1 %), of which 9,300 nights were spent by domestic visitors and 410 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 34 percent from last year's June.

820 rooms (-45.9 %) were booked by leisure visitors and 1,200 rooms (-31.6 %) by business visitors.

Between January and June, 36,100 registered bed nights (-21.1 %) were recorded for domestic visitors and 1,900 (-59.5 %) for foreigners in Sollefteå, in total 38,000 (-24.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Sollefteå out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

4,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 32 percent compared to earlier year. Of all registered arrivals, 96.8 percent were domestic, and 3.2 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Sollefteå on average 2.2 nights (-0.08) and foreigners 2.9 nights (+0.4).

Ferry arrivals from different harbors

Accommodation sales 2.1 million SEK

Registered accommodation sales in June were 2.1 million SEK (-1.4 million).

Registered January-June sales were 14.2 million SEK and they decreased 4.1 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,100 SEK -1.2 % 980 SEK 16.7 %
Bed Night (Registered) 220 SEK -7.3 % 370 SEK 3.0 %
Revpar (Registered) 198 SEK -40.1 % 220 SEK -23.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+1)
360 rooms (-1)
770 beds (+32)

Room utilization 18.9 % (-12)
Unsold rooms 290
Bed utilization 42.2 % (-26)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sollefteå + keyword"

Google searches for "sollefteå" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 7.88/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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