Sollefteå
Accommodation and Travel Stats

December 2019

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Sollefteå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,100
12 %
icon: sweden 5,900
10 %
icon: foreign 260
119 %
Top 3:
United Kingdom
130
1,200 %
United States
19
375 %
France
13
1,200 %
Visitors icon
Visitors
icon: star 3,800
13 %
icon: sweden 3,700
10 %
icon: foreign 172
187 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.9 mill. SEK
22 %
Average prices:
Night
476.60 SEK
37.80 SEK
Room
848.70 SEK
26.00 SEK
RevPAR
279.90 SEK
18.50 SEK
Capacity icon
Capacity
icon: establishment 11
8 %
icon: room 340
13 %
icon: bed 680
8 %
Weather icon
Weather
icon: rainfall 56 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In December 2019, 6,100 bed nights were recorded in Sollefteå (+12.0 %), of which 5,900 nights were spent by domestic visitors and 260 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased 119 percent. In total, bed nights increased 12 percent from last year's December.

Most foreign bed nights were recorded for travelers from United Kingdom (130 nights).

1,400 rooms (+0.6 %) were booked by leisure visitors and 2,000 rooms (+34.8 %) by business visitors.

Between January and December, 111,000 bed nights (+9.9 %) were recorded for domestic visitors and 16,000 (-10.3 %) for foreigners in Sollefteå, in total 127,000 (+6.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Sollefteå out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

3,800 tourists arrived to accommodation

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Sollefteå on average 1.6 nights (-0.01) and foreigners 1.5 nights (-0.47).

Ferry arrivals from different harbors

Accommodation sales 2.9 million SEK

Registered accommodation sales in December were 2.9 million SEK (+520,000).

Registered January-December sales were 43.4 million SEK and they increased 9.0 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 850 SEK 3.2 % 920 SEK 12.8 % 
Bed Night (Registered) 480 SEK 8.6 % 340 SEK 18.0 % 
Revpar (Registered) 280 SEK 7.1 % 350 SEK 11.3 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
340 rooms (+39)
680 beds (-58)

Room utilization 33.0 % (+1.2)
Unsold rooms 230
Bed utilization 29.6 % (+5.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sollefteå + keyword"

Google searches for "sollefteå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.77/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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