Sollefteå
Accommodation and Travel Stats

October 2019

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Sollefteå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,700
21 %
icon: sweden 7,300
19 %
icon: foreign 450
68 %
Top 3:
United Kingdom
175
929 %
Finland
40
233 %
Norway
18
70 %
Visitors icon
Visitors
icon: star 4,900
15 %
icon: sweden 4,600
11 %
icon: foreign 270
211 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. SEK
22 %
Average prices:
Night
522.80 SEK
4.40 SEK
Room
875.90 SEK
30.40 SEK
RevPAR
388.60 SEK
37.80 SEK
Capacity icon
Capacity
icon: establishment 11
15 %
icon: room 340
10 %
icon: bed 660
10 %
Weather icon
Weather
icon: rainfall 38 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 21 percent

In October 2019, 7,700 bed nights were recorded in Sollefteå (+21.1 %), of which 7,300 nights were spent by domestic visitors and 450 nights by foreigners. Domestic bed nights increased 19 percent and foreign bed nights increased 68 percent. In total, bed nights increased 21 percent from last year's October.

Most foreign bed nights were recorded for travelers from United Kingdom (175 nights).

1,400 rooms (+23.7 %) were booked by leisure visitors and 3,200 rooms (+15.5 %) by business visitors.

Between January and October, 97,900 bed nights (+9.6 %) were recorded for domestic visitors and 15,500 (-12.1 %) for foreigners in Sollefteå, in total 113,000 (+6.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Sollefteå out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

4,900 tourists arrived to accommodation

Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Sollefteå on average 1.6 nights (+0.1) and foreigners 1.6 nights (-1.4).

Ferry arrivals from different harbors

Accommodation sales 4.0 million SEK

Registered accommodation sales in October were 4.0 million SEK (+731,000).

Registered January-October sales were 36.7 million SEK and they increased 7.9 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 880 SEK 3.6 % 940 SEK 15.2 % 
Bed Night (Registered) 520 SEK 0.8 % 320 SEK 20.1 % 
Revpar (Registered) 390 SEK 10.8 %  350 SEK 12.0 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-2)
340 rooms (+30)
660 beds (-74)

Room utilization 44.4 % (+2.9)
Unsold rooms 186
Bed utilization 37.5 % (+9.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sollefteå + keyword"

Google searches for "sollefteå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.77/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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