Sollentuna
Accommodation and Travel Stats

June 2020

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Sollentuna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,600
63 %
icon: sweden 8,500
58 %
icon: foreign 2,100
76 %
Visitors icon
Visitors
icon: star 2,400
79 %
icon: sweden 2,200
71 %
icon: foreign 200
95 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.4 mill. SEK
70 %
Average prices:
Night
418.90 SEK
102.50 SEK
Room
636.70 SEK
352.80 SEK
RevPAR
188.50 SEK
428.30 SEK
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 810
0 %
icon: bed 1,300
0 %
utilization icon
Utilization
icon: room 30 %
53 %
icon: bed 27 %
62 %

10,600 registered bed nights

In June 2020, 10,600 registered bed nights were recorded in Sollentuna (-63.1 %), of which 8,500 nights were spent by domestic visitors and 2,100 nights by foreigners. Registered domestic bed nights decreased 58 percent and registered foreign bed nights decreased 76 percent. In total, registered bed nights decreased 63 percent from last year's June.

1,500 rooms (-68.0 %) were booked by leisure visitors and 5,400 rooms (-47.5 %) by business visitors.

Between January and June, 60,200 registered bed nights (-35.8 %) were recorded for domestic visitors and 15,000 (-50.4 %) for foreigners in Sollentuna, in total 75,100 (-39.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Sollentuna out of total registered bed nights was 0.3 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.8 %.

2,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 79 percent compared to earlier year. Of all registered arrivals, 91.6 percent were domestic, and 8.4 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Sollentuna on average 3.8 nights (+1.2) and foreigners 10 nights (+8.0).

Ferry arrivals from different harbors

Accommodation sales 4.4 million SEK

Registered accommodation sales in June were 4.4 million SEK (-10.5 million).

Registered January-June sales were 41.5 million SEK and they decreased 35.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 640 SEK -35.7 % 790 SEK -17.3 %
Bed Night (Registered) 420 SEK -19.7 % 550 SEK -11.5 %
Revpar (Registered) 188 SEK -69.4 % 290 SEK -49.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
810 rooms (+0)
1,300 beds (+0)

Room utilization 29.6 % (-33)
Unsold rooms 570
Bed utilization 26.8 % (-44)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sollentuna + keyword"

Google searches for "sollentuna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.29/10 (-0.15).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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