Sollentuna
Accommodation and Travel Stats

December 2019

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Sollentuna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,100
2 %
icon: sweden 14,200
15 %
icon: foreign 3,900
27 %
Visitors icon
Visitors
icon: star 6,700
6 %
icon: sweden 5,700
5 %
icon: foreign 1,100
39 %
Accommodation Sales icon
Accommodation Sales
icon: star 9.5 mill. SEK
9 %
Average prices:
Night
523.10 SEK
35.00 SEK
Room
827.30 SEK
26.20 SEK
RevPAR
379.50 SEK
14.50 SEK
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 810
12 %
icon: bed 1,300
12 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In December 2019, 18,100 bed nights were recorded in Sollentuna (+2.0 %), of which 14,200 nights were spent by domestic visitors and 3,900 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights decreased 27 percent. In total, bed nights increased two percent from last year's December.

2,300 rooms (-3.3 %) were booked by leisure visitors and 9,200 rooms (+8.4 %) by business visitors.

Between January and December, 209,000 bed nights (+21.4 %) were recorded for domestic visitors and 66,800 (+11.6 %) for foreigners in Sollentuna, in total 276,000 (+18.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Sollentuna out of total bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.5 %.

6,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 84.2 percent were domestic, and 15.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Sollentuna on average 2.5 nights (+0.2) and foreigners 3.7 nights (+0.6).

Ferry arrivals from different harbors

Accommodation sales 9.5 million SEK

Registered accommodation sales in December were 9.5 million SEK (+808,000).

Registered January-December sales were 161.4 million SEK and they increased 26.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 830 SEK 3.3 % 940 SEK -6.0 %
Bed Night (Registered) 520 SEK 7.2 % 590 SEK 0.4 %
Revpar (Registered) 380 SEK -3.7 % 570 SEK 1.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
810 rooms (+84)
1,300 beds (+140)

Room utilization 45.9 % (-3.3)
Unsold rooms 440
Bed utilization 43.7 % (-5.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sollentuna + keyword"

Google searches for "sollentuna" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.11/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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