Solna
Accommodation and Travel Stats

January 2020

Solna: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 47,100
11 %
icon: sweden 34,800
9 %
icon: foreign 12,300
18 %
Visitors icon
Visitors
icon: star 29,000
7 %
icon: sweden 23,200
7 %
icon: foreign 5,800
7 %
Accommodation Sales icon
Accommodation Sales
icon: star 37.2 mill. SEK
6 %
Average prices:
Night
790.10 SEK
46.80 SEK
Room
1,074.20 SEK
5.90 SEK
RevPAR
586.20 SEK
31.10 SEK
Capacity icon
Capacity
icon: establishment 15
0 %
icon: room 2,100
0 %
icon: bed 4,100
0 %
utilization icon
Utilization
icon: room 0.55
6 %
icon: bed 0.38
11 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

47,100 registered bed nights

In January 2020, 47,100 bed nights were recorded in Solna (-11.3 %), of which 34,800 nights were spent by domestic visitors and 12,300 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights decreased 18 percent. In total, bed nights decreased 11 percent from last year's January.

11,100 rooms (-10.9 %) were booked by leisure visitors and 23,600 rooms (-3.9 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 3.9 million bed nights (+2.2 %) were recorded in the whole country, of which 3.1 million nights (+2.9 %) were spent by domestic visitors and 798,000 nights (-0.1 %) by foreigners.

The market share of Solna out of total bed nights was 1.2 % (-0.2 percentage points), out of domestic bed nights 1.1 % and foreign bed nights 1.5 %.

29,000 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 80.0 percent were domestic, and 20.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Solna on average 1.5 nights (-0.26) and foreigners 2.1 nights (-0.66).

Ferry arrivals from different harbors

Accommodation sales 37.2 million SEK

Registered accommodation sales in January were 37.2 million SEK (-2.3 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 1,100 SEK 0.6 %
Bed Night (Registered) 790 SEK 6.3 %
Revpar (Registered) 590 SEK -5.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (+0)
2,100 rooms (+0)
4,100 beds (-2)

Room utilization 54.6 % (-3.2)
Unsold rooms 970
Bed utilization 37.6 % (-4.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "solna + keyword"

Google searches for "solna" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in January was 8.32/10 (+0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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