Sotkamo
Accommodation and Travel Stats

January 2021

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 45,400
33 %
icon: finland 44,800
14 %
icon: foreign 660
96 %
Top 3:
Russia
320
97 %
United Kingdom
63
9 %
Turkey
62
933 %
Visitors icon
Visitors
icon: star 11,200
34 %
icon: finland 11,100
24 %
icon: foreign 117
95 %
Top 3:
Russia
80
96 %
United Kingdom
8.0
60 %
Kazakhstan
5.0
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. €
36 %
Average prices:
Night
40.20 €
2.10 €
Room
87.00 €
12.70 €
RevPAR
36.90 €
24.00 €
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 1,300
3 %
icon: bed 5,300
3 %
utilization icon
Utilization
icon: room 0.42
31 %
icon: bed 0.27
35 %
Weather icon
Weather
icon: temperature -10.4 °C
7.1 °C
icon: rainfall 53 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

45,400 registered bed nights

In January 2021, 45,400 bed nights were recorded in Sotkamo (-32.6 %), of which 44,800 nights were spent by domestic visitors and 660 nights by foreigners. Domestic bed nights decreased 14 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 33 percent from last year's January.

Most foreign bed nights were recorded for travelers from Russia (320 nights).

40,400 nights (-34.2 %) were spend by leisure visitors and 5,000 nights (-16.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 6.7 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Sotkamo out of total bed nights was 6.7 % (+2.6 percentage points), out of domestic bed nights 7.1 % and foreign bed nights 1.3 %.

11,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all arrivals, 99.0 percent were domestic, and 1.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Sotkamo on average 4.0 nights (+0.47) and foreigners 5.6 nights (-0.97).

Ferry arrivals from different harbors

Accommodation sales 1.8 million euro

Registered accommodation sales in January were 1.8 million euro (-1.0 million). Therefore, registered accommodation sales were 1.8 million euro (-1.0 million) and non-registered sales euro.

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 87 € -12.7 %
Bed Night (Registered) 40 € -4.9 %
Revpar (Registered) 37 € -39.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
1,300 rooms (+38)
5,300 beds (+174)

Room utilization 42.4 % (-19)
Unsold rooms 740
Bed utilization 26.6 % (-14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Share this report

Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Sotkamo-Vuokatti
Sotkamon kunta

sotkamo logo

More information available at the dashboard

Navigate

previous