Sotkamo
Accommodation and Travel Stats

August 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (July)
icon: star 94,300
10 %
icon: finland 93,900
13 %
icon: foreign 420
83 %
Top 3:
Canada
105
1,067 %
Norway
79
49 %
Estonia
78
39 %
Visitors icon
Visitors (July)
icon: star 28,100
12 %
icon: finland 28,000
16 %
icon: foreign 100
89 %
Top 3:
Netherlands
16
83 %
Estonia
14
72 %
Norway
11
39 %
Accommodation Sales icon
Accommodation Sales (July)
icon: star 2.0 mill.
30 %
Average prices:
Night
21.30 €
12.10 €
Room
59.80 €
27.00 €
RevPAR
47.30 €
12.40 €
Capacity icon
Capacity (July)
icon: establishment 12
0 %
icon: room 1,300
1 %
icon: bed 5,500
8 %
Tax Free icon
Tax Free (January)
icon: star 10 %
Russia
9 %
Weather icon
Weather
icon: temperature 14.2 °C
0.7 °C
icon: rainfall 50 mm
41 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent (July)

In July 2020, 94,300 bed nights were recorded in Sotkamo (+10.0 %), of which 93,900 nights were spent by domestic visitors and 420 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights decreased 83 percent. In total, bed nights increased 10 percent from last year's July.

Most foreign bed nights were recorded for travelers from Canada (105 nights).

88,500 nights (+6.8 %) were spend by leisure visitors and 5,800 nights (+100.5 %) by business visitors.

Between January and July, 386,000 bed nights (-10.9 %) were recorded for domestic visitors and 20,700 (-49.8 %) for foreigners in Sotkamo, in total 406,000 (-14.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent (July)

Total of 2.6 million bed nights (-21.7 %) were recorded in the whole country, of which 2.4 million nights (-2.2 %) were spent by domestic visitors and 141,000 nights (-82.3 %) by foreigners.

The market share of Sotkamo out of total bed nights was 3.7 % (+1.1 percentage points), out of domestic bed nights 3.9 % and foreign bed nights 0.3 %.

28,100 tourists arrived to accommodation (July)

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 99.6 percent were domestic, and 0.4 percent were from foreign countries.

During July, domestic visitors stayed in registered accommodation in Sotkamo on average 3.4 nights (-0.11) and foreigners 4.2 nights (+1.6).

Ferry arrivals from different harbors

Accommodation sales 2.0 million euro (July)

Registered accommodation sales in July were 2.0 million euro (-852,000).

Registered January-July sales were 12.6 million euro and they decreased 7.5 million euro from the previous year.

Average prices

= change at least 10 %
July 2020
Amount
Change jan-July 2020
Amount
Change
Adr (Registered) 60 € -31.1 %  78 € -22.2 % 
Revpar (Registered) 47 € -20.8 %  42 € -32.3 % 
Bed Night (Registered) 21 € -36.1 %  31 € -27.0 % 

Tax free sales -10.0 % (January)

Tax free sales decreased 10 percent from the previous year.

(Russians -9.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (July)

Registered Accommodation

12 accommodation establishments (+0)
1,300 rooms (+18)
5,500 beds (+400)

Room utilization 79.0 % (+10)
Unsold rooms 270
Bed utilization 51.9 % (+1.1)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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