Sotkamo
Accommodation and Travel Stats

April 2021

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 83,100
25 %
icon: finland 80,400
24 %
icon: foreign 2,800
59 %
Visitors icon
Visitors (March)
icon: star 17,600
14 %
icon: finland 17,400
14 %
icon: foreign 270
15 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 3.4 mill. €
34 %
Average prices:
Night
41.50 €
3.00 €
Room
95.70 €
2.80 €
RevPAR
69.80 €
13.30 €
Capacity icon
Capacity (March)
icon: establishment 13
0 %
icon: room 1,300
3 %
icon: bed 5,400
3 %
utilization icon
Utilization (March)
icon: room 0.73
20 %
icon: bed 0.48
20 %
Weather icon
Weather
icon: temperature 1.9 °C
1.8 °C
icon: rainfall 34 mm
8 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 25 percent (March)

In March 2021, 83,100 bed nights were recorded in Sotkamo (+24.7 %), of which 80,400 nights were spent by domestic visitors and 2,800 nights by foreigners. Domestic bed nights increased 24 percent and foreign bed nights increased 59 percent. In total, bed nights increased 25 percent from last year's March.

77,500 nights (+23.5 %) were spend by leisure visitors and 5,700 nights (+43.7 %) by business visitors.

Between January and March, 191,000 bed nights (-5.8 %) were recorded for domestic visitors and 9,000 (-55.1 %) for foreigners in Sotkamo, in total 200,000 (-10.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 9.6 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Sotkamo out of total bed nights was 9.6 % (+2.9 percentage points), out of domestic bed nights 9.8 % and foreign bed nights 5.9 %.

17,600 tourists arrived to accommodation (March)

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Sotkamo on average 4.6 nights (+0.36) and foreigners 10 nights (+4.8).

Ferry arrivals from different harbors

Accommodation sales 3.4 million euro (March)

Registered accommodation sales in March were 3.4 million euro (+885,000).

Registered January-March sales were 8.2 million euro and they decreased 809,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 96 € 3.0 % 94 € -7.2 %
Revpar (Registered) 70 € 23.5 % 57 € -14.8 %
Bed Night (Registered) 41 € 7.9 % 41 € 1.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

13 accommodation establishments (+0)
1,300 rooms (+32)
5,400 beds (+155)

Room utilization 73.0 % (+12)
Unsold rooms 350
Bed utilization 48.3 % (+8.0)

Registered room utilization for establishments

Visits to marketing website

There were a total of 21,500 user sessions at Sotkamo marketing website in April. The share of visitors using a foreign language in their web browser was 11.3 percent out of all website visitors. The number of total user sessions increased 147 percent from last year's April.

Website's user sessions by language

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Google Analytics, Statistics Finland

Sotkamo-Vuokatti
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