Sotkamo
Accommodation and Travel Stats

November 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 70,400
3 %
icon: finland 70,000
6 %
icon: foreign 450
80 %
Top 3:
Turkey
150
Canada
42
740 %
Bulgaria
39
Visitors icon
Visitors (October)
icon: star 17,900
0 %
icon: finland 17,800
2 %
icon: foreign 103
73 %
Top 3:
Russia
14
88 %
Bulgaria
13
Turkey
10
Accommodation Sales icon
Accommodation Sales (October)
icon: star 2.5 mill. €
4 %
Average prices:
Night
35.10 €
0.50 €
Room
84.60 €
5.40 €
RevPAR
52.30 €
0.30 €
Capacity icon
Capacity (October)
icon: establishment 13
0 %
icon: room 1,300
2 %
icon: bed 5,200
3 %
Weather icon
Weather
icon: temperature 0.7 °C
3.9 °C
icon: rainfall 105 mm
32 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased three percent (October)

In October 2020, 70,400 bed nights were recorded in Sotkamo (+2.7 %), of which 70,000 nights were spent by domestic visitors and 450 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights decreased 80 percent. In total, bed nights increased three percent from last year's October.

Most foreign bed nights were recorded for travelers from Turkey (150 nights).

64,500 nights (-1.6 %) were spend by leisure visitors and 5,900 nights (+96.1 %) by business visitors.

Between January and October, 566,000 bed nights (-5.0 %) were recorded for domestic visitors and 22,800 (-57.1 %) for foreigners in Sotkamo, in total 589,000 (-9.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.2 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Sotkamo out of total bed nights was 6.2 % (+2.1 percentage points), out of domestic bed nights 6.7 % and foreign bed nights 0.6 %.

17,900 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Sotkamo on average 3.9 nights (+0.15) and foreigners 4.3 nights (-1.6).

Ferry arrivals from different harbors

Accommodation sales 2.5 million euro (October)

Registered accommodation sales in October were 2.5 million euro (+100,000).

Registered January-October sales were 23.3 million euro and they decreased 3.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 85 € -6.0 % 92 € -5.4 %
Revpar (Registered) 52 € -0.5 % 51 € -11.9 % 
Bed Night (Registered) 35 € 1.5 % 39 € -4.8 %

Tax free sales -10.0 % (January)

Tax free sales decreased 10 percent from the previous year.

(Russians -9.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

13 accommodation establishments (+0)
1,300 rooms (+21)
5,200 beds (+127)

Room utilization 61.8 % (+3.4)
Unsold rooms 480
Bed utilization 42.3 % (-0.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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