Sotkamo
Accommodation and Travel Stats

March 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 88,400
11 %
icon: finland 85,300
16 %
icon: foreign 3,100
47 %
Top 3:
Russia
1,300
7 %
China
700
81 %
Germany
440
17 %
Visitors icon
Visitors (February)
icon: star 22,400
21 %
icon: finland 21,800
22 %
icon: foreign 570
8 %
Top 3:
Russia
310
28 %
Germany
114
10 %
Switzerland
36
414 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 3.6 mill.
13 %
Average prices:
Night
40.60 €
11.10 €
Room
109.10 €
10.30 €
RevPAR
84.80 €
4.00 €
Capacity icon
Capacity (February)
icon: establishment 13
0 %
icon: room 1,300
2 %
icon: bed 5,100
2 %
Tax Free icon
Tax Free (January)
icon: star 10 %
Russia
9 %
China
100 %
Weather icon
Weather
icon: temperature -2.5 °C
1.1 °C
icon: rain 27 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 11 percent (February)

In February 2020, 88,400 bed nights were recorded in Sotkamo (+10.9 %), of which 85,300 nights were spent by domestic visitors and 3,100 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased 47 percent. In total, bed nights increased 11 percent from last year's February.

Most foreign bed nights were recorded for travelers from Russia (1,300 nights).

83,300 nights (+12.1 %) were spend by leisure visitors and 5,100 nights (-5.4 %) by business visitors.

Between January and February, 138,000 bed nights (+16.9 %) were recorded for domestic visitors and 18,300 (-25.5 %) for foreigners in Sotkamo, in total 156,000 (+9.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.8 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Sotkamo out of total bed nights was 4.8 % (+0.2 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 0.5 %.

22,400 tourists arrived to accommodation (February)

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all arrivals, 97.5 percent were domestic, and 2.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Sotkamo on average 3.9 nights (-0.2) and foreigners 5.5 nights (-5.8).

Ferry arrivals from different harbors

Accommodation sales 4.6 million euro (February)

Total accommodation sales in February were 4.6 million euro (+34,900). The share of Airbnb and HomeAway was 27.3 percent. Therefore, registered accommodation sales were 3.6 million euro (-532,000) and Airbnb and HomeAway sales 980,000 euro (+567,000).

Total January-February sales were 8.4 million euro and they increased 531,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Airbnb & Homeaway) 195 € -12.3 %  210 € -9.2 %
Revpar (Airbnb & Homeaway) 156 € 62.8 %  155 € 29.6 % 
Adr (Registered) 109 € -8.6 % 104 € -3.9 %
Revpar (Registered) 85 € -4.5 % 73 € 0.9 %
Bed Night (Registered) 41 € -21.5 %  41 € -14.5 % 

Tax free sales -10.0 % (January)

Tax free sales decreased 10 percent from the previous year.

(Russians -9.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

13 accommodation establishments (+0)
1,300 rooms (+27)
5,100 beds (+108)

Room utilization 77.8 % (+3.4)
Unsold rooms 280

Airbnb and HomeAway

240 apartments (+65)
3.0 private rooms (+1)
0.0 shared rooms (+0)

Apartment utilization 80.1 % (+37)
Unsold apartments 48

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland

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