Sotkamo
Accommodation and Travel Stats

June 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 17,100
49 %
icon: finland 17,000
47 %
icon: foreign 37
98 %
Top 3:
Poland
18
64 %
Germany
6.0
88 %
Canada
6.0
81 %
Visitors icon
Visitors (May)
icon: star 3,900
58 %
icon: finland 3,900
57 %
icon: foreign 11
96 %
Top 3:
Poland
2.0
50 %
Sweden
2.0
60 %
Germany
2.0
92 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 335,000
71 %
Average prices:
Night
19.60 €
14.60 €
Room
42.00 €
29.80 €
RevPAR
8.40 €
17.70 €
Capacity icon
Capacity (May)
icon: establishment 13
0 %
icon: room 1,300
2 %
icon: bed 5,600
11 %
Tax Free icon
Tax Free (January)
icon: star 10 %
Russia
9 %
Weather icon
Weather (May)
icon: temperature 17.0 °C
2.1 °C
icon: rainfall 25 mm
42 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

17,100 registered bed nights (May)

In May 2020, 17,100 bed nights were recorded in Sotkamo (-49.4 %), of which 17,000 nights were spent by domestic visitors and 37 nights by foreigners. Domestic bed nights decreased 47 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 49 percent from last year's May.

Most foreign bed nights were recorded for travelers from Poland (18 nights).

13,800 nights (-55.4 %) were spend by leisure visitors and 3,300 nights (+12.8 %) by business visitors.

Between January and May, 230,000 bed nights (-21.2 %) were recorded for domestic visitors and 20,200 (-44.5 %) for foreigners in Sotkamo, in total 250,000 (-23.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 5.6 percent (May)

Total of 305,000 bed nights (-80.7 %) were recorded in the whole country, of which 285,000 nights (-74.4 %) were spent by domestic visitors and 20,000 nights (-95.7 %) by foreigners.

The market share of Sotkamo out of total bed nights was 5.6 % (+3.5 percentage points), out of domestic bed nights 6.0 % and foreign bed nights 0.2 %.

3,900 tourists arrived to accommodation (May)

Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all arrivals, 99.7 percent were domestic, and 0.3 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Sotkamo on average 4.4 nights (+0.89) and foreigners 3.4 nights (-3.8).

Ferry arrivals from different harbors

Accommodation sales 335,000 euro (May)

Registered accommodation sales in May were 335,000 euro (-822,000).

Registered January-May sales were 9.6 million euro and they decreased 5.4 million euro from the previous year.

Average prices

= change at least 10 %
May 2020
Amount
Change jan-May 2020
Amount
Change
Adr (Registered) 42 € -41.5 %  93 € -11.7 % 
Bed Night (Registered) 20 € -42.7 %  38 € -16.1 % 
Revpar (Registered) 8.4 € -67.8 %  43 € -32.2 % 

Tax free sales -10.0 % (January)

Tax free sales decreased 10 percent from the previous year.

(Russians -9.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

13 accommodation establishments (+0)
1,300 rooms (+24)
5,600 beds (+570)

Room utilization 20.0 % (-16)
(for establishments in use)
Unsold rooms 1,000

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 7.0/10 (+0.95).

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Sources: Booking.Com, Finnish Meteorological Institute, Global Blue, Statistics Finland

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