Sotkamo
Accommodation and Travel Stats
April 2021
Sotkamo: Tourism in a nutshell
83,100
80,400
2,800
17,600
17,400
270
3.4 mill. €
13
1,300
5,400
0.73
0.48
1.9 °C
34 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 25 percent (March)
In March 2021, 83,100 bed nights were recorded in Sotkamo (+24.7 %), of which 80,400 nights were spent by domestic visitors and 2,800 nights by foreigners. Domestic bed nights increased 24 percent and foreign bed nights increased 59 percent. In total, bed nights increased 25 percent from last year's March.
77,500 nights (+23.5 %) were spend by leisure visitors and 5,700 nights (+43.7 %) by business visitors.
Between January and March, 191,000 bed nights (-5.8 %) were recorded for domestic visitors and 9,000 (-55.1 %) for foreigners in Sotkamo, in total 200,000 (-10.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
17,600 tourists arrived to accommodation (March)
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Sotkamo on average 4.6 nights (+0.36) and foreigners 10 nights (+4.8).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.4 million euro (March)
Registered accommodation sales in March were 3.4 million euro (+885,000).
Registered January-March sales were 8.2 million euro and they decreased 809,000 euro from the previous year.
Average prices
|
March 2021
Amount |
Change |
jan-March 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 96 € | 3.0 % | 94 € | -7.2 % |
| Revpar (Registered) | 70 € | 23.5 % | 57 € | -14.8 % |
| Bed Night (Registered) | 41 € | 7.9 % | 41 € | 1.4 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (March)
Registered Accommodation
13 accommodation establishments (+0)
1,300 rooms (+32)
5,400 beds (+155)
Room utilization 73.0 % (+12)
Unsold rooms 350
Bed utilization 48.3 % (+8.0)
Registered room utilization for establishments
Visits to marketing website
There were a total of 21,500 user sessions at Sotkamo marketing website in April. The share of visitors using a foreign language in their web browser was 11.3 percent out of all website visitors. The number of total user sessions increased 147 percent from last year's April.
Website's user sessions by language
Global Google searches for "sotkamo"
Global Google searches for "sotkamo + keyword"
Google searches for "sotkamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Google Analytics, Statistics Finland
Sotkamo-Vuokatti
Sotkamon kunta
More information available at the dashboard