Sotkamo
Accommodation and Travel Stats

September 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 52,800
5 %
icon: finland 52,500
10 %
icon: foreign 320
87 %
Top 3:
Estonia
39
29 %
Canada
36
500 %
Portugal
30
Visitors icon
Visitors
icon: star 14,800
4 %
icon: finland 14,700
7 %
icon: foreign 85
83 %
Top 3:
Estonia
18
22 %
Sweden
8.0
11 %
Russia
7.0
94 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.3 mill. €
14 %
Average prices:
Night
43.40 €
3.40 €
Room
87.10 €
5.20 €
RevPAR
51.30 €
5.00 €
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 1,300
2 %
icon: bed 5,200
3 %
utilization icon
Utilization
icon: room 59 %
4 %
icon: bed 34 %
2 %
Weather icon
Weather
icon: temperature 9.8 °C
1.0 °C
icon: rainfall 142 mm
109 mm

Registered bed nights increased five percent

In September 2020, 52,800 registered bed nights were recorded in Sotkamo (+5.0 %), of which 52,500 nights were spent by domestic visitors and 320 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights decreased 87 percent. In total, registered bed nights increased five percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Estonia (39 nights).

47,700 nights (+3.7 %) were spend by leisure visitors and 5,100 nights (+20.0 %) by business visitors.

Between January and September, 496,000 registered bed nights (-6.3 %) were recorded for domestic visitors and 22,400 (-56.1 %) for foreigners in Sotkamo, in total 518,000 (-10.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Sotkamo out of total registered bed nights was 4.3 % (+1.5 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 0.3 %.

Registered bed nights comparison between regions

14,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 99.4 percent were domestic, and 0.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Sotkamo on average 3.6 nights (+0.1) and foreigners 3.7 nights (-1.4).

Ferry arrivals from different harbors

Accommodation sales 2.3 million euro

Registered accommodation sales in September were 2.3 million euro (+281,000).

Registered January-September sales were 20.8 million euro and they decreased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 87 € 6.4 % 93 € -5.2 %
Revpar (Registered) 51 € 10.9 % 51 € -13.0 %
Bed Night (Registered) 43 € 8.5 % 40 € -5.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
1,300 rooms (+20)
5,200 beds (+169)

Room utilization 58.9 % (+2.4)
Unsold rooms 520
Bed utilization 33.6 % (+0.5)

Registered room utilization for establishments

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Sotkamo-Vuokatti
Sotkamon kunta

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