Sotkamo
Accommodation and Travel Stats

November 2020

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 50,700
2 %
icon: finland 47,000
2 %
icon: foreign 3,700
3 %
Top 3:
Ukraine
2,500
96 %
Turkey
380
68 %
Bulgaria
270
Visitors icon
Visitors
icon: star 12,200
11 %
icon: finland 12,000
10 %
icon: foreign 198
54 %
Top 3:
Ukraine
127
69 %
United States
16
700 %
Japan
15
88 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.2 mill. €
11 %
Average prices:
Night
43.40 €
3.60 €
Room
93.50 €
6.70 €
RevPAR
49.90 €
5.50 €
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 1,200
2 %
icon: bed 4,900
3 %
Weather icon
Weather
icon: temperature 0.7 °C
3.9 °C
icon: rainfall 105 mm
32 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In November 2020, 50,700 bed nights were recorded in Sotkamo (+1.9 %), of which 47,000 nights were spent by domestic visitors and 3,700 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased three percent. In total, bed nights increased two percent from last year's November.

Most foreign bed nights were recorded for travelers from Ukraine (2,500 nights).

45,000 nights (-3.1 %) were spend by leisure visitors and 5,800 nights (+70.9 %) by business visitors.

Between January and November, 613,000 bed nights (-4.5 %) were recorded for domestic visitors and 26,600 (-53.5 %) for foreigners in Sotkamo, in total 640,000 (-8.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.2 percent

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Sotkamo out of total bed nights was 6.2 % (+3.0 percentage points), out of domestic bed nights 6.5 % and foreign bed nights 4.3 %.

12,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 11 percent compared to earlier year. Of all arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Sotkamo on average 3.9 nights (+0.46) and foreigners 19 nights (+10.0).

Ferry arrivals from different harbors

Accommodation sales 2.2 million euro

Registered accommodation sales in November were 2.2 million euro (+222,000).

Registered January-November sales were 25.5 million euro and they decreased 3.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 94 € 7.8 % 92 € -4.4 %
Revpar (Registered) 50 € 12.4 % 51 € -10.2 %
Bed Night (Registered) 43 € 9.1 % 40 € -3.8 %

Tax free sales -10.0 % (January)

Tax free sales decreased 10 percent from the previous year.

(Russians -9.4 %, Chinese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
1,200 rooms (-28)
4,900 beds (-166)

Room utilization 53.4 % (+2.2)
Unsold rooms 570
Bed utilization 33.7 % (+1.8)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

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