Sotkamo
Accommodation and Travel Stats

August 2021

Sotkamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 62,000
5 %
icon: finland 60,800
5 %
icon: foreign 1,200
8 %
Top 3:
Ukraine
300
Russia
240
388 %
Netherlands
179
397 %
Visitors icon
Visitors
icon: star 17,100
7 %
icon: finland 16,800
7 %
icon: foreign 270
12 %
Top 3:
Germany
78
10 %
Netherlands
66
408 %
Ukraine
15
Accommodation Sales icon
Accommodation Sales
icon: star 2.4 mill. €
8 %
Average prices:
Night
39.50 €
1.20 €
Room
88.70 €
8.50 €
RevPAR
53.50 €
4.40 €
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 1,300
3 %
icon: bed 5,700
8 %
utilization icon
Utilization
icon: room 60 %
2 %
icon: bed 35 %
1 %
Weather icon
Weather
icon: temperature 12.9 °C
1.3 °C
icon: rainfall 150 mm
100 mm

Registered bed nights increased five percent

In August 2021, 62,000 registered bed nights were recorded in Sotkamo (+4.7 %), of which 60,800 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased five percent and registered foreign bed nights decreased eight percent. In total, registered bed nights increased five percent from last year's August.

Most foreign registered bed nights were recorded for travelers from Ukraine (300 nights).

58,100 nights (+10.8 %) were spend by leisure visitors and 3,800 nights (-43.1 %) by business visitors.

Between January and August, 505,000 registered bed nights (+13.7 %) were recorded for domestic visitors and 13,000 (-41.1 %) for foreigners in Sotkamo, in total 518,000 (+11.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.0 percent

Total of 2.1 million registered bed nights (+23.3 %) were recorded in the whole country, of which 1.8 million nights (+18.0 %) were spent by domestic visitors and 265,000 nights (+77.6 %) by foreigners.

The market share of Sotkamo out of total registered bed nights was 3.0 % (-0.5 percentage points), out of domestic bed nights 3.4 % and foreign bed nights 0.5 %.

Registered bed nights comparison between regions

17,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all registered arrivals, 98.4 percent were domestic, and 1.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Sotkamo on average 3.6 nights (-0.06) and foreigners 4.5 nights (-0.95).

Ferry arrivals from different harbors

Accommodation sales 2.4 million euro

Registered accommodation sales in August were 2.4 million euro (+179,000).

Registered January-August sales were 20.5 million euro and they increased 2.0 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 89 € 10.7 % 91 € -2.7 %
Revpar (Registered) 53 € 8.9 % 54 € 5.6 %
Bed Night (Registered) 39 € 3.1 % 40 € -0.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
1,300 rooms (+44)
5,700 beds (+440)

Room utilization 60.3 % (-1.0)
Unsold rooms 520
Bed utilization 35.0 % (-0.2)

Registered room utilization for establishments

Global Google searches for "sotkamo + keyword"

Google searches for "sotkamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Sotkamo-Vuokatti
Sotkamon kunta

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