South Karelia
Accommodation and Travel Stats

November 2020

South Karelia: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 54,200
16 %
icon: finland 51,600
9 %
icon: foreign 2,600
85 %
Top 3:
United States
350
238 %
Ukraine
300
1,255 %
Lithuania
240
340 %
Visitors icon
Visitors (October)
icon: star 24,600
30 %
icon: finland 23,800
4 %
icon: foreign 810
92 %
Top 3:
United States
176
155 %
Russia
59
99 %
Estonia
57
16 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 2.4 mill. €
18 %
Average prices:
Night
44.90 €
1.00 €
Room
93.00 €
6.70 €
RevPAR
43.70 €
6.90 €
Capacity icon
Capacity (October)
icon: establishment 32
3 %
icon: room 1,800
5 %
icon: bed 5,300
4 %
Foreign Visitor Spending icon
Foreign Visitor Spending (October)
icon: foreign 2.6 mill. €
92 %
Daily Visitors
2.2 mill. €
Overnight Visitors
402,000 €
Weather icon
Weather
icon: temperature 2.7 °C
2.6 °C
icon: rainfall 39 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

54,200 registered bed nights (October)

In October 2020, 54,200 bed nights were recorded in South Karelia (-16.3 %), of which 51,600 nights were spent by domestic visitors and 2,600 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased 85 percent. In total, bed nights decreased 16 percent from last year's October.

Most foreign bed nights were recorded for travelers from United States (350 nights).

41,200 nights (-18.4 %) were spend by leisure visitors and 12,900 nights (-9.1 %) by business visitors.

Between January and October, 393,000 bed nights (-13.6 %) were recorded for domestic visitors and 62,400 (-69.1 %) for foreigners in South Karelia, in total 455,000 (-30.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.8 percent (October)

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of South Karelia out of total bed nights was 4.8 % (+0.9 percentage points), out of domestic bed nights 4.9 % and foreign bed nights 3.3 %.

Bed nights comparison between regions

24,600 tourists arrived to accommodation (October)

Arrivals to registered accommodation decreased 30 percent compared to earlier year. Of all arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in South Karelia on average 2.2 nights (+0.27) and foreigners 3.2 nights (+1.5).

Ferry arrivals from different harbors

25,600 Russian travelers via eastern border (October)

A total of 25,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 7,200 (-90.3 %)
  • Nuijamaa: 6,600 (-94.3 %)
  • Imatra: 3,500 (-92.5 %)
  • Vainikkala (train): 0.0 (-100.0 %)
  • Niirala: 5,300 (-76.8 %)
  • Vartius: 2,000 (-77.9 %)
  • Kuusamo: 59 (-87.1 %)
  • Salla: 43 (-98.4 %)
  • Raja-Jooseppi: 36 (-98.6 %)

Russian visa applications decreased 99 percent (October)

There was a total of 900 visa applications to Finland made by the Russians. 51.5 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (October)

The number of foreign visitors in October was 15,700 (-92.1 %). Out of them 13,700 were on a daytrip and 2,000 stayed at least for one night.

The cumulative number of foreign visitors between January and October was 450,000 (-64.6 %).

Total consumption of these visitors in South Karelia in October was 2.6 million euro (163 per visitor). Overnight visitors spent 402,000 euro and day visitors 2.2 million euro. Between January and October the consumption was 73.6 million euro.

Accommodation sales 2.4 million euro (October)

Registered accommodation sales in October were 2.4 million euro (-536,000).

Registered January-October sales were 20.7 million euro and they decreased 9.2 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 93 € -6.7 % 96 € -1.9 %
Bed Night (Registered) 45 € -2.1 % 46 € -0.0 %
Revpar (Registered) 44 € -13.7 %  38 € -22.6 % 

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

32 accommodation establishments (-1)
1,800 rooms (-100)
5,300 beds (-200)

Room utilization 47.0 % (-3.8)
Unsold rooms 980
Bed utilization 32.2 % (-5.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "south karelia + keyword"

Google searches for "south karelia" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

goSaimaa Oy
Vallikatu 2, 53900 Lappeenranta
+358 (0) 207 120 560, info@gosaimaa.com, gosaimaa.com

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