South Karelia
Accommodation and Travel Stats

April 2021

South Karelia: Tourism in a nutshell

Bed Nights (March)

19,500

22 %

19,100

4 %

440

93 %

Top 3:

Netherlands

132

500 %

Estonia

63 %

Bulgaria

36 %

Visitors (March)

8,400

36 %

8,300

11 %

124

97 %

Top 3:

Russia

99 %

Estonia

49 %

Netherlands

167 %

Accommodation Sales (March)

1.0 mill. €

20 %

Average prices:

Night

52.40 €

1.50 €

Room

93.30 €

1.20 €

RevPAR

19.90 €

5.10 €

Capacity (March)

3 %

1,800

2 %

5,100

1 %

Foreign Visitor Spending (March)

391,000 €

97 %

Daily Visitors

339,000 €

Overnight Visitors

51,900 €

Weather

3.4 °C

1.0 °C

19 mm

2 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

19,500 registered bed nights (March)

In March 2021, 19,500 bed nights were recorded in South Karelia (-22.0 %), of which 19,100 nights were spent by domestic visitors and 440 nights by foreigners. Domestic bed nights increased four percent and foreign bed nights decreased 93 percent. In total, bed nights decreased 22 percent from last year's March.

Most foreign bed nights were recorded for travelers from Netherlands (132 nights).

13,100 nights (-29.3 %) were spend by leisure visitors and 6,400 nights (-1.4 %) by business visitors.

Between January and March, 68,600 bed nights (-13.3 %) were recorded for domestic visitors and 1,800 (-96.2 %) for foreigners in South Karelia, in total 70,500 (-45.1 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 2.3 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of South Karelia out of total bed nights was 2.3 % (-0.3 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 0.9 %.

Bed nights comparison between regions

8,400 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 36 percent compared to earlier year. Of all arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in South Karelia on average 2.3 nights (+0.33) and foreigners 3.6 nights (+1.8).

Ferry arrivals from different harbors

International = International cruise ships

26,800 Russian travelers via eastern border (March)

A total of 26,800 Russians arrived in Finland over the eastern border crossings.

Vaalimaa: 6,800 (-80.4 %)
Nuijamaa: 7,900 (-86.5 %)
Imatra: 3,600 (-87.1 %)

Niirala: 5,200 (-64.3 %)
Vartius: 1,800 (-64.3 %)
Kuusamo: 101 (-80.9 %)
Salla: 62 (-95.6 %)
Raja-Jooseppi: 28 (-97.4 %)

Russian visa applications decreased 88 percent

There was a total of 1,100 visa applications to Finland made by the Russians. 38.5 percent were done at St. Petersburg's consulate.

Foreign visitors and their consumption (March)

The number of foreign visitors in March was 2,400 (-96.6 %). Out of them 2,200 were on a daytrip and 260 stayed at least for one night.

The cumulative number of foreign visitors between January and March was 8,600 (-97.9 %).

Total consumption of these visitors in South Karelia in March was 391,000 euro (162 per visitor). Overnight visitors spent 51,900 euro and day visitors 339,000 euro. Between January and March the consumption was 1.4 million euro.

The figures are estimates and based on TAK Border Research results.

Accommodation sales 1.0 million euro (March)

Registered accommodation sales in March were 1.0 million euro (-250,000).

Registered January-March sales were 3.3 million euro and they decreased 3.0 million euro from the previous year.

Average prices

= change at least 10 %
	March 2021 Amount	Change	jan-March 2021 Amount	Change
Adr (Registered)	93 €	-1.3 %	90 €	-12.5 %
Bed Night (Registered)	52 €	3.0 %	47 €	-3.8 %
Revpar (Registered)	20 €	-20.4 %	22 €	-42.6 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

31 accommodation establishments (-1)
1,800 rooms (-44)
5,100 beds (-78)

Room utilization 21.3 % (-5.1)
Unsold rooms 1,400
Bed utilization 12.1 % (-4.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "south karelia"

Global Google searches for "south karelia + keyword"

Google searches for "south karelia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland, Tak Border Research

goSaimaa Oy
Vallikatu 2, 53900 Lappeenranta
+358 (0) 207 120 560 , info@gosaimaa.com , gosaimaa.com

More information available at the dashboard

South Karelia Accommodation and Travel Stats