South Ostrobothnia
Accommodation and Travel Stats

December 2021

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South Ostrobothnia: Tourism in a nutshell

icon: star 30,500
73 %
icon: finland 29,000
68 %
icon: foreign 1,600
289 %
icon: star 16,200
77 %
icon: finland 15,800
74 %
icon: foreign 340
305 %
icon: star 1.4 mill. €
72 %
Average prices:
Night
44.90 €
0.20 €
Room
82.50 €
2.20 €
RevPAR
26.30 €
11.20 €
icon: establishment 47
15 %
icon: room 1,800
5 %
icon: bed 4,200
5 %
icon: room 32 %
70 %
icon: bed 25 %
80 %
icon: temperature -8.5 °C
8.3 °C
icon: rainfall 20 mm
11 mm

Registered bed nights increased 73 percent

In December 2021, 30,500 registered bed nights were recorded in South Ostrobothnia (+73.1 %), of which 29,000 nights were spent by domestic visitors and 1,600 nights by foreigners. Registered domestic bed nights increased 68 percent and registered foreign bed nights increased 290 percent. In total, registered bed nights increased 73 percent from last year's December.

21,600 nights (+66.7 %) were spend by leisure visitors and 8,900 nights (+90.7 %) by business visitors.

Between January and December, 736,000 registered bed nights (+28.1 %) were recorded for domestic visitors and 25,200 (+15.5 %) for foreigners in South Ostrobothnia, in total 761,000 (+27.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent

Total of 1.6 million registered bed nights (+109.8 %) were recorded in the whole country, of which 1.0 million nights (+44.5 %) were spent by domestic visitors and 593,000 nights (+823.7 %) by foreigners.

The market share of South Ostrobothnia out of total registered bed nights was 1.9 % (-0.4 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 0.3 %.

16,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 77 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.8 nights (-0.07) and foreigners 4.6 nights (-0.18).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in December were 1.4 million euro (+576,000).

Registered January-December sales were 28.9 million euro and they increased 5.4 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 82 € 2.7 % 87 € -2.6 %
Bed Night (Registered) 45 € -0.4 % 38 € -3.5 %
Revpar (Registered) 26 € 74.2 % 35 € 13.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

47 accommodation establishments (+6)
1,800 rooms (+83)
4,200 beds (+210)

Room utilization 31.9 % (+13)
Unsold rooms 1,200
Bed utilization 24.6 % (+11)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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