South Ostrobothnia
Accommodation and Travel Stats
April 2020
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South Ostrobothnia: Tourism in a nutshell
5,300
5,000
330
2,700
2,700
40
284,000 €
35
1,000
2,500
0.11
0.06
2.2 °C
37 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
5,300 registered bed nights
In April 2020, 5,300 bed nights were recorded in South Ostrobothnia (-86.7 %), of which 5,000 nights were spent by domestic visitors and 330 nights by foreigners. Domestic bed nights decreased 87 percent and foreign bed nights decreased 79 percent. In total, bed nights decreased 87 percent from last year's April.
Most foreign bed nights were recorded for travelers from Estonia (240 nights).
2,500 nights (-91.1 %) were spend by leisure visitors and 2,800 nights (-76.2 %) by business visitors.
Between January and April, 97,500 bed nights (-26.8 %) were recorded for domestic visitors and 5,600 (-19.6 %) for foreigners in South Ostrobothnia, in total 103,000 (-26.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,700 tourists arrived to accommodation
Arrivals to registered accommodation decreased 89 percent compared to earlier year. Of all arrivals, 98.5 percent were domestic, and 1.5 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.9 nights (+0.26) and foreigners 8.2 nights (+6.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 284,000 euro
Registered accommodation sales in April were 284,000 euro (-1.5 million).
Registered January-April sales were 5.1 million euro and they decreased 1.7 million euro from the previous year.
Average prices
|
April 2020
Amount |
Change |
jan-April 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 95 € | 21.2 % | 87 € | 5.9 % |
| Bed Night (Registered) | 53 € | 17.6 % | 50 € | 1.5 % |
| Revpar (Registered) | 10 € | -64.3 % | 27 € | -11.5 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
35 accommodation establishments (-9)
1,000 rooms (-800)
2,500 beds (-1,600)
Room utilization 11.0 % (-26)
Unsold rooms 920
Bed utilization 6.5 % (-22)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "south ostrobothnia"
Global Google searches for "south ostrobothnia + keyword"
Google searches for "south ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard