South Ostrobothnia
Accommodation and Travel Stats

August 2019

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South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 87,200
2 %
icon: finland 80,600
2 %
icon: foreign 6,700
127 %
Top 3:
Thailand
1,300
14,189 %
Sweden
840
69 %
Estonia
550
51 %
Visitors icon
Visitors
icon: star 49,500
3 %
icon: finland 47,600
2 %
icon: foreign 1,900
55 %
Top 3:
Sweden
300
37 %
Thailand
240
2,522 %
Germany
200
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.7 mill.
6 %
Average prices:
Night
41.90 €
1.40 €
Room
87.10 €
1.50 €
RevPAR
43.60 €
1.70 €
Capacity icon
Capacity
icon: establishment 52
2 %
icon: room 2,100
1 %
icon: bed 5,000
1 %
Weather icon
Weather
icon: temperature 15.2 °C
1.0 °C
icon: rainfall 34 mm
41 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In August 2019, 87,200 bed nights were recorded in South Ostrobothnia (+2.2 %), of which 80,600 nights were spent by domestic visitors and 6,700 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased 127 percent. In total, bed nights increased two percent from last year's August.

Most foreign bed nights were recorded for travelers from Thailand (1,300 nights).

66,700 nights (-3.6 %) were spend by leisure visitors and 20,500 nights (+27.0 %) by business visitors.

Between January and August, 522,000 bed nights (+0.8 %) were recorded for domestic visitors and 25,700 (+21.1 %) for foreigners in South Ostrobothnia, in total 548,000 (+1.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.6 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of South Ostrobothnia out of total bed nights was 3.6 % (-0.1 percentage points), out of domestic bed nights 5.0 % and foreign bed nights 0.8 %.

49,500 tourists arrived to accommodation

Arrivals to registered accommodation increased three percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.7 nights (-0.07) and foreigners 3.5 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 3.7 million euro

Registered accommodation sales in August were 3.7 million euro (+199,000).

Registered January-August sales were 22.9 million euro and they increased 667,000 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 87 € 1.7 % 87 € 3.1 %
Revpar (Registered) 44 € 4.0 % 39 € 2.2 %
Bed Night (Registered) 42 € 3.5 % 42 € 1.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

52 accommodation establishments (-1)
2,100 rooms (+26)
5,000 beds (+60)

Room utilization 50.0 % (+1.1)
Unsold rooms 1,000
Bed utilization 40.9 % (+0.2)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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