South Ostrobothnia
Accommodation and Travel Stats
February 2020
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South Ostrobothnia: Tourism in a nutshell
42,900
40,900
2,000
24,500
23,600
890
2.0 mill. €
45
1,800
4,200
0.42
0.33
-1.7 °C
39 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased 28 percent
In February 2020, 42,900 bed nights were recorded in South Ostrobothnia (+27.9 %), of which 40,900 nights were spent by domestic visitors and 2,000 nights by foreigners. Domestic bed nights increased 28 percent and foreign bed nights increased 31 percent. In total, bed nights increased 28 percent from last year's February.
30,400 nights (+39.1 %) were spend by leisure visitors and 12,500 nights (+7.0 %) by business visitors.
Between January and February, 72,900 bed nights (+29.1 %) were recorded for domestic visitors and 4,200 (+14.2 %) for foreigners in South Ostrobothnia, in total 77,100 (+28.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
24,500 tourists arrived to accommodation
Arrivals to registered accommodation increased 18 percent compared to earlier year. Of all arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.7 nights (+0.13) and foreigners 2.2 nights (+0.01).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.0 million euro
Registered accommodation sales in February were 2.0 million euro (+354,000).
Registered January-February sales were 3.7 million euro and they increased 558,000 euro from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 86 € | 5.7 % | 86 € | 2.4 % |
| Bed Night (Registered) | 46 € | -5.0 % | 49 € | -8.3 % |
| Revpar (Registered) | 36 € | 16.7 % | 33 € | 9.7 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
45 accommodation establishments (+0)
1,800 rooms (+7)
4,200 beds (+35)
Room utilization 42.3 % (+4.0)
Unsold rooms 1,000
Bed utilization 33.2 % (+4.9)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "south ostrobothnia"
Global Google searches for "south ostrobothnia + keyword"
Google searches for "south ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard