South Ostrobothnia
Accommodation and Travel Stats
September 2020
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South Ostrobothnia: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
54,900
49,000
5,800
28,900
28,400
520
2.2 mill. €
52
2,000
5,000
38 %
28 %
11.2 °C
101 mm
54,900 registered bed nights
In September 2020, 54,900 registered bed nights were recorded in South Ostrobothnia (-14.1 %), of which 49,000 nights were spent by domestic visitors and 5,800 nights by foreigners. Registered domestic bed nights decreased four percent and registered foreign bed nights decreased 54 percent. In total, registered bed nights decreased 14 percent from last year's September.
38,600 nights (+5.2 %) were spend by leisure visitors and 16,300 nights (-40.1 %) by business visitors.
Between January and September, 490,000 registered bed nights (-18.7 %) were recorded for domestic visitors and 15,700 (-59.1 %) for foreigners in South Ostrobothnia, in total 506,000 (-21.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
28,900 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all registered arrivals, 98.2 percent were domestic, and 1.8 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.7 nights (+0.01) and foreigners 11 nights (+3.4).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.2 million euro
Registered accommodation sales in September were 2.2 million euro (-614,000).
Registered January-September sales were 19.1 million euro and they decreased 6.6 million euro from the previous year.
Average prices
|
September 2020
Amount |
Change |
jan-September 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 86 € | 5.7 % | 90 € | 4.7 % |
| Bed Night (Registered) | 41 € | -8.7 % | 38 € | -5.6 % |
| Revpar (Registered) | 32 € | -17.3 % | 33 € | -14.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
52 accommodation establishments (+2)
2,000 rooms (+22)
5,000 beds (+230)
Room utilization 37.8 % (-11)
Unsold rooms 1,300
Bed utilization 27.8 % (-10)
Registered room utilization for establishments
Global Google searches for "south ostrobothnia"
Global Google searches for "south ostrobothnia + keyword"
Google searches for "south ostrobothnia" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available at the dashboard