South Ostrobothnia
Accommodation and Travel Stats

March 2019

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South Ostrobothnia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 39,700
1 %
icon: finland 38,000
2 %
icon: foreign 1,700
8 %
Top 3:
France
280
306 %
Sweden
260
44 %
Estonia
175
3 %
Visitors icon
Visitors
icon: star 24,600
9 %
icon: finland 23,900
10 %
icon: foreign 640
3 %
Top 3:
Sweden
124
22 %
Russia
69
109 %
Estonia
46
34 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill.
5 %
Average prices:
Night
46.60 €
2.80 €
Room
81.80 €
1.60 €
RevPAR
31.20 €
0.50 €
Capacity icon
Capacity
icon: establishment 44
4 %
icon: room 1,800
3 %
icon: bed 4,100
0 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

39,700 registered bed nights

In March 2019, 39,700 bed nights were recorded in South Ostrobothnia (-1.5 %), of which 38,000 nights were spent by domestic visitors and 1,700 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights increased eight percent. In total, bed nights decreased one percent from last year's March.

Most foreign bed nights were recorded for travelers from France (280 nights).

27,000 nights (-7.3 %) were spend by leisure visitors and 12,700 nights (+13.9 %) by business visitors.

Between January and March, 94,400 bed nights (-4.9 %) were recorded for domestic visitors and 5,400 (-5.0 %) for foreigners in South Ostrobothnia, in total 99,800 (-4.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.1 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of South Ostrobothnia out of total bed nights was 2.1 % (0.0 percentage points), out of domestic bed nights 2.9 % and foreign bed nights 0.3 %.

24,600 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.6 nights (-0.19) and foreigners 2.6 nights (+0.12).

Ferry arrivals from different harbors

Accommodation sales 1.8 million euro

Registered accommodation sales in March were 1.8 million euro (+84,600).

Registered January-March sales were 5.0 million euro and they increased 219,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 82 € 2.0 % 83 € 6.9 %
Bed Night (Registered) 47 € 6.4 % 50 € 10.0 %
Revpar (Registered) 31 € 1.6 % 31 € 2.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

44 accommodation establishments (-2)
1,800 rooms (+47)
4,100 beds (-14)

Room utilization 38.1 % (-0.2)
Unsold rooms 1,100
Bed utilization 40.3 % (+10)

Registered room utilization

Website's user sessions by language

Sources: Statistics Finland

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