South Ostrobothnia
Accommodation and Travel Stats
October 2019
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South Ostrobothnia: Tourism in a nutshell
52,100
48,700
3,500
29,800
28,700
1,100
2.4 mill. €
44
1,900
4,300
3.0 °C
66 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased five percent
In October 2019, 52,100 bed nights were recorded in South Ostrobothnia (+4.8 %), of which 48,700 nights were spent by domestic visitors and 3,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 28 percent. In total, bed nights increased five percent from last year's October.
34,800 nights (+2.3 %) were spend by leisure visitors and 17,300 nights (+10.1 %) by business visitors.
Between January and October, 620,000 bed nights (+1.2 %) were recorded for domestic visitors and 41,900 (+44.7 %) for foreigners in South Ostrobothnia, in total 661,000 (+3.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
29,800 tourists arrived to accommodation
Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 96.5 percent were domestic, and 3.5 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in South Ostrobothnia on average 1.7 nights (-0.08) and foreigners 3.3 nights (+0.67).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.4 million euro
Registered accommodation sales in October were 2.4 million euro (+143,000).
Registered January-October sales were 28.1 million euro and they increased 1.3 million euro from the previous year.
Average prices
| October 2019 Amount |
Change |
jan-October 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 81 € | 0.5 % | 86 € | 2.9 % |
| Bed Night (Registered) | 46 € | 1.5 % | 43 € | 1.8 % |
| Revpar (Registered) | 38 € | 21.0 % | 39 € | 5.6 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
44 accommodation establishments (-1)
1,900 rooms (-260)
4,300 beds (-1,000)
Room utilization 47.3 % (+8.0)
Unsold rooms 980
Bed utilization 36.2 % (+8.2)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "south ostrobothnia"
Global Google searches for "south ostrobothnia + keyword"
Google searches for "south ostrobothnia" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
More information available in the dashboard