South Savonia
Accommodation and Travel Stats

April 2020

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South Savonia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,700
82 %
icon: finland 5,400
81 %
icon: foreign 340
91 %
Top 3:
Estonia
260
47 %
Romania
6.0
200 %
Russia
3.0
100 %
Visitors icon
Visitors
icon: star 2,400
86 %
icon: finland 2,400
85 %
icon: foreign 29
98 %
Top 3:
Estonia
24
61 %
Sweden
2.0
96 %
Romania
2.0
100 %
Accommodation Sales icon
Accommodation Sales
icon: star 274,000 €
84 %
Average prices:
Night
48.00 €
6.40 €
Room
88.30 €
5.10 €
RevPAR
8.50 €
22.40 €
Capacity icon
Capacity
icon: establishment 55
21 %
icon: room 1,200
34 %
icon: bed 3,900
24 %
utilization icon
Utilization
icon: room 0.1
71 %
icon: bed 0.06
73 %
Weather icon
Weather
icon: temperature 2.2 °C
2.3 °C
icon: rainfall 24 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,700 registered bed nights

In April 2020, 5,700 bed nights were recorded in South Savonia (-81.9 %), of which 5,400 nights were spent by domestic visitors and 340 nights by foreigners. Domestic bed nights decreased 81 percent and foreign bed nights decreased 91 percent. In total, bed nights decreased 82 percent from last year's April.

Most foreign bed nights were recorded for travelers from Estonia (260 nights).

2,000 nights (-89.2 %) were spend by leisure visitors and 3,700 nights (-70.9 %) by business visitors.

Between January and April, 70,000 bed nights (-35.9 %) were recorded for domestic visitors and 20,100 (-25.3 %) for foreigners in South Savonia, in total 90,100 (-33.8 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.0 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of South Savonia out of total bed nights was 3.0 % (+1.0 percentage points), out of domestic bed nights 3.1 % and foreign bed nights 2.0 %.

2,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 86 percent compared to earlier year. Of all arrivals, 98.8 percent were domestic, and 1.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in South Savonia on average 2.3 nights (+0.47) and foreigners 12 nights (+9.2).

Ferry arrivals from different harbors

20,100 Russian travelers via eastern border

A total of 20,100 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 63.1 percent.

  • Vaalimaa: 4,300 (-93.9 %)
  • Nuijamaa: 5,800 (-94.2 %)
  • Imatra: 2,500 (-94.0 %)
  • Vainikkala (train): 8.0 (-99.9 %)
  • Niirala: 4,700 (-78.0 %)
  • Vartius: 1,700 (-79.0 %)
  • Kuusamo: 77 (-76.5 %)
  • Salla: 24 (-99.0 %)
  • Raja-Jooseppi: 17 (-99.3 %)

Russian visa applications decreased 89 percent

There was a total of 8,600 visa applications to Finland made by the Russians. 92.3 percent were done at St. Petersburg's consulate.

Accommodation sales 274,000 euro

Registered accommodation sales in April were 274,000 euro (-1.4 million).

Registered January-April sales were 4.9 million euro and they decreased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 88 € -5.4 % 97 € 13.3 %
Bed Night (Registered) 48 € -11.8 % 54 € 6.0 %
Revpar (Registered) 8.5 € -72.5 % 28 € -7.4 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

55 accommodation establishments (-15)
1,200 rooms (-620)
3,900 beds (-1,200)

Room utilization 9.6 % (-23)
Unsold rooms 1,100
Bed utilization 5.6 % (-15)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "south savonia + keyword"

Google searches for "south savonia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

More information available at the dashboard

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