South Savonia
Accommodation and Travel Stats

January 2020

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South Savonia: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 33,200
2 %
icon: finland 22,000
3 %
icon: foreign 11,100
1 %
Visitors icon
Visitors
icon: star 18,200
12 %
icon: finland 14,600
13 %
icon: foreign 3,600
7 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. €
4 %
Average prices:
Night
52.90 €
3.30 €
Room
97.20 €
12.70 €
RevPAR
33.20 €
5.20 €
Capacity icon
Capacity
icon: establishment 70
4 %
icon: room 1,800
0 %
icon: bed 5,400
4 %
utilization icon
Utilization
icon: room 0.34
3 %
icon: bed 0.21
5 %
Weather icon
Weather
icon: temperature -0.4 °C
9.6 °C
icon: rainfall 44 mm
16 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

33,200 registered bed nights

In January 2020, 33,200 bed nights were recorded in South Savonia (-2.3 %), of which 22,000 nights were spent by domestic visitors and 11,100 nights by foreigners. Domestic bed nights decreased three percent and foreign bed nights decreased one percent. In total, bed nights decreased two percent from last year's January.

18,400 nights (-3.2 %) were spend by leisure visitors and 14,800 nights (-1.2 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 2.0 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of South Savonia out of total bed nights was 2.0 % (-0.2 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 1.6 %.

18,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 80.2 percent were domestic, and 19.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in South Savonia on average 1.5 nights (-0.25) and foreigners 3.1 nights (-0.24).

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 25 percent

A total of 291,000 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 91.8 percent.

  • Vaalimaa: 85,500 (+21.9 %)
  • Nuijamaa: 106,000 (+30.6 %)
  • Imatra: 55,800 (+29.3 %)
  • Vainikkala (train): 19,600 (+30.1 %)
  • Niirala: 25,700 (+20.4 %)
  • Vartius: 9,200 (+3.5 %)
  • Kuusamo: 720 (+11.7 %)
  • Salla: 4,000 (+14.9 %)
  • Raja-Jooseppi: 3,000 (+5.6 %)

Russian visa applications increased nine percent

There was a total of 37,100 visa applications to Finland made by the Russians. 81.1 percent were done at St. Petersburg's consulate.

Accommodation sales 1.8 million euro

Registered accommodation sales in January were 1.8 million euro (+71,800).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 97 € 15.0 %
Bed Night (Registered) 53 € 6.7 %
Revpar (Registered) 33 € 18.5 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

70 accommodation establishments (+3)
1,800 rooms (+4)
5,400 beds (+200)

Room utilization 34.2 % (+1.0)
Unsold rooms 1,200
Bed utilization 21.0 % (-1.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "south savonia + keyword"

Google searches for "south savonia" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Border Guard, Finnish Meteorological Institute, Ministry For Foreign Affairs Of Finland, Statistics Finland

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