Southwest Finland
Accommodation and Travel Stats

November 2021

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (October)
icon: star 112,000
37 %
icon: finland 100,000
30 %
icon: foreign 11,300
137 %
Top 3:
Germany
1,700
97 %
Sweden
1,100
123 %
Latvia
960
703 %
Visitors icon
Visitors (October)
icon: star 68,400
44 %
icon: finland 62,900
37 %
icon: foreign 5,600
264 %
Top 3:
Sweden
670
196 %
Germany
570
175 %
Estonia
520
52 %
Accommodation Sales icon
Accommodation Sales (October)
icon: star 6.5 mill. €
57 %
Average prices:
Night
58.60 €
7.70 €
Room
101.20 €
10.40 €
RevPAR
54.40 €
18.00 €
Capacity icon
Capacity (October)
icon: establishment 85
6 %
icon: room 3,800
2 %
icon: bed 8,700
3 %
utilization icon
Utilization (October)
icon: room 54 %
34 %
icon: bed 41 %
32 %
Weather icon
Weather
icon: temperature 2.5 °C
3.5 °C
icon: rainfall 47 mm
29 mm

Registered bed nights increased 37 percent (October)

In October 2021, 112,000 registered bed nights were recorded in Southwest Finland (+36.6 %), of which 100,000 nights were spent by domestic visitors and 11,300 nights by foreigners. Registered domestic bed nights increased 30 percent and registered foreign bed nights increased 137 percent. In total, registered bed nights increased 37 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (1,700 nights).

80,200 nights (+35.8 %) were spend by leisure visitors and 31,500 nights (+38.6 %) by business visitors.

Between January and October, 911,000 registered bed nights (+23.3 %) were recorded for domestic visitors and 52,900 (-15.0 %) for foreigners in Southwest Finland, in total 964,000 (+20.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.7 percent (October)

Total of 1.7 million registered bed nights (+47.2 %) were recorded in the whole country, of which 1.5 million nights (+39.3 %) were spent by domestic visitors and 200,000 nights (+149.5 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 6.7 % (-0.5 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 5.6 %.

68,400 tourists arrived to registered accommodation (October)

Arrivals to registered accommodation increased 44 percent compared to earlier year. Of all registered arrivals, 91.9 percent were domestic, and 8.1 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (-0.08) and foreigners 2.0 nights (-1.1).

Ferry arrivals from different harbors

Accommodation sales 6.5 million euro (October)

Registered accommodation sales in October were 6.5 million euro (+2.4 million).

Registered January-October sales were 52.5 million euro and they increased 11.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Registered) 101 € 11.4 % 102 € 3.3 %
Bed Night (Registered) 59 € 15.1 % 54 € 5.9 %
Revpar (Registered) 54 € 49.6 % 43 € 3.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (October)

Registered Accommodation

85 accommodation establishments (+5)
3,800 rooms (+93)
8,700 beds (+220)

Room utilization 53.7 % (+14)
Unsold rooms 1,800
Bed utilization 41.2 % (+10)

Registered room utilization for establishments

Global Google searches for "southwest finland + keyword"

Google searches for "southwest finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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