Southwest Finland
Accommodation and Travel Stats

December 2022

Southwest Finland: Tourism in a nutshell

icon: star 75,600
17 %
icon: finland 69,700
16 %
icon: foreign 5,900
36 %
icon: star 48,900
21 %
icon: finland 46,200
20 %
icon: foreign 2,700
41 %
icon: star 4.4 mill. €
8 %
Average prices:
Night
58.60 €
4.70 €
Room
102.30 €
1.20 €
RevPAR
39.10 €
2.50 €
icon: establishment 76
1 %
icon: room 3,900
0 %
icon: bed 8,700
1 %
icon: room 38 %
8 %
icon: bed 30 %
13 %
icon: temperature 3.0 °C
0.5 °C
icon: rainfall 33 mm
14 mm

Registered bed nights increased 17 percent

In December 2022, 75,600 registered bed nights were recorded in Southwest Finland (+16.9 %), of which 69,700 nights were spent by domestic visitors and 5,900 nights by foreigners. Registered domestic bed nights increased 16 percent and registered foreign bed nights increased 36 percent. In total, registered bed nights increased 17 percent from last year's December.

55,000 nights (+15.6 %) were spend by leisure visitors and 20,600 nights (+20.5 %) by business visitors.

Between January and December, 1.2 million registered bed nights (+17.4 %) were recorded for domestic visitors and 150,000 (+119.3 %) for foreigners in Southwest Finland, in total 1.4 million (+23.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.2 percent

Total of 1.8 million registered bed nights (+11.8 %) were recorded in the whole country, of which 1.1 million nights (+5.2 %) were spent by domestic visitors and 731,000 nights (+23.2 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 4.2 % (+0.2 percentage points), out of domestic bed nights 6.5 % and foreign bed nights 0.8 %.

48,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.5 nights (-0.05) and foreigners 2.2 nights (-0.08).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 5.6 million euro

Total accommodation sales in December were 5.6 million euro (+660,000). The share of Airbnb and Vrbo was 20.1 percent. Therefore, registered accommodation sales were 4.4 million euro (+337,000) and non-registered sales 1.1 million euro (+323,000).

Total January-December sales were 99.9 million euro and they increased 23.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2022
Amount
Change jan-December 2022
Amount
Change
Adr (Non-Registered) 143 € 12.4 % 139 € 1.1 %
Adr (Registered) 102 € -1.2 % 109 € 6.1 %
Revpar (Non-Registered) 60 € 5.3 % 74 € -1.5 %
Bed Night (Registered) 59 € -7.4 % 60 € 8.0 %
Revpar (Registered) 39 € 6.9 % 54 € 24.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

76 accommodation establishments (-1)
3,900 rooms (+3)
8,700 beds (+106)

Room utilization 38.2 % (+2.9)
Unsold rooms 2,400
Bed utilization 29.7 % (+3.5)

Airbnb and Vrbo

1,000 accommodation establishments (+300)
910 apartments (+260)
1,700 rooms (+500)

Apartment utilization 42.3 % (-2.8)
Unsold apartments 520

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finnish Meteorological Institute, Meteostat, Statistics Finland, Tak Research

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(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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