Southwest Finland
Accommodation and Travel Stats

September 2022

Southwest Finland: Tourism in a nutshell

icon: star 179,000
15 %
icon: finland 153,000
7 %
icon: foreign 26,300
123 %
icon: star 106,000
11 %
icon: finland 92,500
4 %
icon: foreign 13,800
117 %
Average prices:
Night
61.30 €
4.90 €
Room
116.50 €
8.10 €
RevPAR
74.20 €
11.80 €
icon: establishment 105
2 %
icon: room 4,500
8 %
icon: bed 10,400
8 %
icon: temperature 10.2 °C
0.7 °C
icon: rainfall 40 mm
5 mm

Registered bed nights increased 15 percent (August)

In August 2022, 179,000 registered bed nights were recorded in Southwest Finland (+15.4 %), of which 153,000 nights were spent by domestic visitors and 26,300 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights increased 123 percent. In total, registered bed nights increased 15 percent from last year's August.

132,000 nights (+13.4 %) were spend by leisure visitors and 47,200 nights (+21.4 %) by business visitors.

Between January and August, 909,000 registered bed nights (+24.1 %) were recorded for domestic visitors and 104,000 (+210.0 %) for foreigners in Southwest Finland, in total 1.0 million (+32.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.8 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 7.8 % (+0.2 percentage points), out of domestic bed nights 8.7 % and foreign bed nights 4.7 %.

106,000 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all registered arrivals, 87.0 percent were domestic, and 13.0 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.04) and foreigners 1.9 nights (+0.05).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 13.5 million euro (August)

Total accommodation sales in August were 13.5 million euro (+2.9 million). The share of Airbnb and Vrbo was 18.4 percent. Therefore, registered accommodation sales were 11.0 million euro (+2.2 million) and non-registered sales 2.5 million euro (+722,000).

Total January-August sales were 71.6 million euro and they increased 20.5 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 145 € 6.1 % 141 € -0.1 %
Adr (Registered) 117 € 7.5 % 112 € 7.6 %
Revpar (Non-Registered) 93 € 12.1 % 81 € 0.8 %
Revpar (Registered) 74 € 18.9 % 56 € 35.3 %
Bed Night (Registered) 61 € 8.7 % 59 € 10.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

105 accommodation establishments (+2)
4,500 rooms (+320)
10,400 beds (+730)

Room utilization 63.7 % (+6.1)
Unsold rooms 1,600

Airbnb and Vrbo

1,300 accommodation establishments (+290)
1,100 apartments (+240)
2,000 rooms (+410)

Apartment utilization 64.3 % (+3.5)
Unsold apartments 410

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

Rekisteröimättömän majoituksen tilastot:Varsinais-Suomen liitto

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