Southwest Finland
Accommodation and Travel Stats
November 2021
Southwest Finland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
112,000
100,000
11,300
68,400
62,900
5,600
6.5 mill. €
85
3,800
8,700
54 %
41 %
2.5 °C
47 mm
Registered bed nights increased 37 percent (October)
In October 2021, 112,000 registered bed nights were recorded in Southwest Finland (+36.6 %), of which 100,000 nights were spent by domestic visitors and 11,300 nights by foreigners. Registered domestic bed nights increased 30 percent and registered foreign bed nights increased 137 percent. In total, registered bed nights increased 37 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (1,700 nights).
80,200 nights (+35.8 %) were spend by leisure visitors and 31,500 nights (+38.6 %) by business visitors.
Between January and October, 911,000 registered bed nights (+23.3 %) were recorded for domestic visitors and 52,900 (-15.0 %) for foreigners in Southwest Finland, in total 964,000 (+20.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
68,400 tourists arrived to registered accommodation (October)
Arrivals to registered accommodation increased 44 percent compared to earlier year. Of all registered arrivals, 91.9 percent were domestic, and 8.1 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (-0.08) and foreigners 2.0 nights (-1.1).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 6.5 million euro (October)
Registered accommodation sales in October were 6.5 million euro (+2.4 million).
Registered January-October sales were 52.5 million euro and they increased 11.3 million euro from the previous year.
Average prices
|
October 2021
Amount |
Change |
jan-October 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 101 € | 11.4 % | 102 € | 3.3 % |
| Bed Night (Registered) | 59 € | 15.1 % | 54 € | 5.9 % |
| Revpar (Registered) | 54 € | 49.6 % | 43 € | 3.2 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (October)
Registered Accommodation
85 accommodation establishments (+5)
3,800 rooms (+93)
8,700 beds (+220)
Room utilization 53.7 % (+14)
Unsold rooms 1,800
Bed utilization 41.2 % (+10)
Registered room utilization for establishments
Global Google searches for "southwest finland"
Global Google searches for "southwest finland + keyword"
Google searches for "southwest finland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
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