Southwest Finland
Accommodation and Travel Stats

September 2020

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 74,900
26 %
icon: finland 70,200
6 %
icon: foreign 4,600
82 %
Visitors icon
Visitors
icon: star 43,600
16 %
icon: finland 41,800
2 %
icon: foreign 1,800
80 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. €
39 %
Average prices:
Night
52.80 €
11.40 €
Room
87.80 €
8.00 €
RevPAR
35.00 €
23.10 €
Capacity icon
Capacity
icon: establishment 81
7 %
icon: room 3,800
2 %
icon: bed 8,600
5 %
Weather icon
Weather
icon: temperature 13.5 °C
1.7 °C
icon: rainfall 50 mm
56 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

74,900 registered bed nights

In September 2020, 74,900 bed nights were recorded in Southwest Finland (-26.0 %), of which 70,200 nights were spent by domestic visitors and 4,600 nights by foreigners. Domestic bed nights decreased six percent and foreign bed nights decreased 82 percent. In total, bed nights decreased 26 percent from last year's September.

51,600 nights (-12.0 %) were spend by leisure visitors and 23,300 nights (-45.2 %) by business visitors.

Between January and September, 656,000 bed nights (-21.7 %) were recorded for domestic visitors and 54,300 (-72.3 %) for foreigners in Southwest Finland, in total 710,000 (-31.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 6.1 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Southwest Finland out of total bed nights was 6.1 % (+0.5 percentage points), out of domestic bed nights 6.1 % and foreign bed nights 5.3 %.

43,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all arrivals, 95.8 percent were domestic, and 4.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (-0.08) and foreigners 2.5 nights (-0.25).

Ferry arrivals from different harbors

Accommodation sales 4.0 million euro

Registered accommodation sales in September were 4.0 million euro (-2.5 million).

Registered January-September sales were 36.2 million euro and they decreased 21.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 88 € -8.3 % 99 € 0.4 %
Bed Night (Registered) 53 € -17.7 %  51 € -8.6 %
Revpar (Registered) 35 € -39.8 %  42 € -24.2 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

81 accommodation establishments (+5)
3,800 rooms (+90)
8,600 beds (+380)

Room utilization 39.8 % (-21)
Unsold rooms 2,300
Bed utilization 28.6 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "southwest finland + keyword"

Google searches for "southwest finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444, info(at)visitturku.fi, visitturku.fi

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