Southwest Finland
Accommodation and Travel Stats
September 2022
Southwest Finland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
179,000
153,000
26,300
106,000
92,500
13,800
11.0 mill. €
105
4,500
10,400
64 %
10.2 °C
40 mm
247,000 bed nights in paid accommodation (August)
Total of 247,000 bed nights (+19.2 %) were recorded in paid accommodation in Southwest Finland in August 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 73 % and non-registered 27 %.
Between January and August, the number of paid bed nights was 1.3 million (+27.6 %). Share of registered was 76 % and non-registered 24 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 15 percent (August)
In August 2022, 179,000 registered bed nights were recorded in Southwest Finland (+15.4 %), of which 153,000 nights were spent by domestic visitors and 26,300 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights increased 123 percent. In total, registered bed nights increased 15 percent from last year's August.
132,000 nights (+13.4 %) were spend by leisure visitors and 47,200 nights (+21.4 %) by business visitors.
Between January and August, 909,000 registered bed nights (+24.1 %) were recorded for domestic visitors and 104,000 (+210.0 %) for foreigners in Southwest Finland, in total 1.0 million (+32.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
106,000 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased 11 percent compared to earlier year. Of all registered arrivals, 87.0 percent were domestic, and 13.0 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.04) and foreigners 1.9 nights (+0.05).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 13.5 million euro (August)
Total accommodation sales in August were 13.5 million euro (+2.9 million). The share of Airbnb and Vrbo was 18.4 percent. Therefore, registered accommodation sales were 11.0 million euro (+2.2 million) and non-registered sales 2.5 million euro (+722,000).
Total January-August sales were 71.6 million euro and they increased 20.5 million euro from the previous year.
Average prices
|
August 2022
Amount |
Change |
jan-August 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 145 € | 6.1 % | 141 € | -0.1 % |
| Adr (Registered) | 117 € | 7.5 % | 112 € | 7.6 % |
| Revpar (Non-Registered) | 93 € | 12.1 % | 81 € | 0.8 % |
| Revpar (Registered) | 74 € | 18.9 % | 56 € | 35.3 % |
| Bed Night (Registered) | 61 € | 8.7 % | 59 € | 10.7 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
105 accommodation establishments (+2)
4,500 rooms (+320)
10,400 beds (+730)
Room utilization 63.7 % (+6.1)
Unsold rooms 1,600
Airbnb and Vrbo
1,300 accommodation establishments (+290)
1,100 apartments (+240)
2,000 rooms (+410)
Apartment utilization 64.3 % (+3.5)
Unsold apartments 410
Registered room utilization for establishments
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research
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