Southwest Finland
Accommodation and Travel Stats

March 2021

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 39,900
49 %
icon: finland 38,600
42 %
icon: foreign 1,300
88 %
Top 3:
Sweden
470
66 %
Germany
149
88 %
Estonia
128
88 %
Visitors icon
Visitors (February)
icon: star 25,300
46 %
icon: finland 24,700
40 %
icon: foreign 560
90 %
Top 3:
Sweden
210
78 %
Estonia
74
79 %
Belgium
41
17 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 2.2 mill. €
54 %
Average prices:
Night
54.10 €
6.30 €
Room
92.40 €
12.90 €
RevPAR
22.40 €
27.00 €
Capacity icon
Capacity (February)
icon: establishment 71
3 %
icon: room 3,600
9 %
icon: bed 7,800
8 %
utilization icon
Utilization (February)
icon: room 0.24
48 %
icon: bed 0.19
49 %
Weather icon
Weather
icon: temperature 0.4 °C
1.2 °C
icon: rainfall 20 mm
33 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

39,900 registered bed nights (February)

In February 2021, 39,900 bed nights were recorded in Southwest Finland (-48.6 %), of which 38,600 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased 42 percent and foreign bed nights decreased 88 percent. In total, bed nights decreased 49 percent from last year's February.

Most foreign bed nights were recorded for travelers from Sweden (470 nights).

30,700 nights (-37.4 %) were spend by leisure visitors and 9,200 nights (-67.9 %) by business visitors.

Between January and February, 70,400 bed nights (-41.8 %) were recorded for domestic visitors and 3,300 (-84.9 %) for foreigners in Southwest Finland, in total 73,800 (-48.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.4 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Southwest Finland out of total bed nights was 4.4 % (+0.2 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 2.3 %.

25,300 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all arrivals, 97.8 percent were domestic, and 2.2 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (-0.05) and foreigners 2.4 nights (+0.34).

Ferry arrivals from different harbors

Accommodation sales 2.2 million euro (February)

Registered accommodation sales in February were 2.2 million euro (-2.5 million).

Registered January-February sales were 3.9 million euro and they decreased 4.8 million euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 92 € -12.2 % 89 € -10.4 %
Bed Night (Registered) 54 € -10.5 % 53 € -12.3 %
Revpar (Registered) 22 € -54.7 % 20 € -55.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

71 accommodation establishments (+2)
3,600 rooms (+280)
7,800 beds (+540)

Room utilization 24.2 % (-23)
Unsold rooms 2,700
Bed utilization 18.9 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "southwest finland + keyword"

Google searches for "southwest finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Share this report

Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

southwest-finland logo

More information available at the dashboard

Navigate

previous