Southwest Finland
Accommodation and Travel Stats
December 2020
Southwest Finland: Tourism in a nutshell
59,300
52,200
7,100
31,000
29,800
1,200
3.2 mill. €
74
3,500
7,700
2.4 °C
69 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
59,300 registered bed nights (November)
In November 2020, 59,300 bed nights were recorded in Southwest Finland (-41.9 %), of which 52,200 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights decreased 28 percent and foreign bed nights decreased 76 percent. In total, bed nights decreased 42 percent from last year's November.
37,700 nights (-29.5 %) were spend by leisure visitors and 21,600 nights (-55.6 %) by business visitors.
Between January and November, 788,000 bed nights (-20.4 %) were recorded for domestic visitors and 68,600 (-73.2 %) for foreigners in Southwest Finland, in total 856,000 (-31.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
31,000 tourists arrived to accommodation (November)
Arrivals to registered accommodation decreased 37 percent compared to earlier year. Of all arrivals, 96.2 percent were domestic, and 3.8 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.06) and foreigners 6.1 nights (+1.5).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.2 million euro (November)
Registered accommodation sales in November were 3.2 million euro (-3.5 million).
Registered January-November sales were 44.1 million euro and they decreased 26.8 million euro from the previous year.
Average prices
| November 2020 Amount |
Change |
jan-November 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 85 € | -15.2 % | 98 € | -1.0 % |
| Bed Night (Registered) | 54 € | -17.4 % | 51 € | -9.5 % |
| Revpar (Registered) | 30 € | -52.4 % | 40 € | -28.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (November)
Registered Accommodation
74 accommodation establishments (+10)
3,500 rooms (+80)
7,700 beds (+320)
Room utilization 35.7 % (-28)
Unsold rooms 2,300
Bed utilization 25.6 % (-21)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "southwest finland"
Global Google searches for "southwest finland + keyword"
Google searches for "southwest finland" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction by nationalities
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
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