Southwest Finland
Accommodation and Travel Stats

December 2020

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 59,300
42 %
icon: finland 52,200
28 %
icon: foreign 7,100
76 %
Visitors icon
Visitors (November)
icon: star 31,000
37 %
icon: finland 29,800
31 %
icon: foreign 1,200
82 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 3.2 mill. €
52 %
Average prices:
Night
53.70 €
11.30 €
Room
85.40 €
15.30 €
RevPAR
30.50 €
33.60 €
Capacity icon
Capacity (November)
icon: establishment 74
16 %
icon: room 3,500
2 %
icon: bed 7,700
4 %
Weather icon
Weather
icon: temperature 2.4 °C
0.2 °C
icon: rainfall 69 mm
21 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

59,300 registered bed nights (November)

In November 2020, 59,300 bed nights were recorded in Southwest Finland (-41.9 %), of which 52,200 nights were spent by domestic visitors and 7,100 nights by foreigners. Domestic bed nights decreased 28 percent and foreign bed nights decreased 76 percent. In total, bed nights decreased 42 percent from last year's November.

37,700 nights (-29.5 %) were spend by leisure visitors and 21,600 nights (-55.6 %) by business visitors.

Between January and November, 788,000 bed nights (-20.4 %) were recorded for domestic visitors and 68,600 (-73.2 %) for foreigners in Southwest Finland, in total 856,000 (-31.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 7.3 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Southwest Finland out of total bed nights was 7.3 % (+0.8 percentage points), out of domestic bed nights 7.2 % and foreign bed nights 8.2 %.

31,000 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 37 percent compared to earlier year. Of all arrivals, 96.2 percent were domestic, and 3.8 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.06) and foreigners 6.1 nights (+1.5).

Ferry arrivals from different harbors

Accommodation sales 3.2 million euro (November)

Registered accommodation sales in November were 3.2 million euro (-3.5 million).

Registered January-November sales were 44.1 million euro and they decreased 26.8 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 85 € -15.2 %  98 € -1.0 %
Bed Night (Registered) 54 € -17.4 %  51 € -9.5 %
Revpar (Registered) 30 € -52.4 %  40 € -28.1 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

74 accommodation establishments (+10)
3,500 rooms (+80)
7,700 beds (+320)

Room utilization 35.7 % (-28)
Unsold rooms 2,300
Bed utilization 25.6 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "southwest finland + keyword"

Google searches for "southwest finland" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Turku
Aurakatu 4, 20100 Turku
(02) 262 7444, info(at)visitturku.fi, visitturku.fi

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