Southwest Finland
Accommodation and Travel Stats

May 2023

Southwest Finland: Tourism in a nutshell

icon: star 96,300
4 %
icon: finland 87,200
7 %
icon: foreign 9,000
25 %
Top 3:
Sweden
1,400
17 %
Netherlands
1,200
492 %
Germany
1,200
15 %
icon: star 60,400
6 %
icon: finland 56,300
8 %
icon: foreign 4,100
31 %
Top 3:
Sweden
940
19 %
Germany
510
42 %
Estonia
410
25 %
Average prices:
Night
58.30 €
1.50 €
Room
100.70 €
0.10 €
RevPAR
48.20 €
0.70 €
icon: establishment 84
2 %
icon: room 4,000
1 %
icon: bed 9,100
2 %
icon: room 48 %
1 %
icon: bed 36 %
3 %

96,300 registered bed nights (April)

In April 2023, 96,300 registered bed nights were recorded in Southwest Finland (-4.3 %), of which 87,200 nights were spent by domestic visitors and 9,000 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights increased 25 percent. In total, registered bed nights decreased four percent from last year's April.

Most foreign registered bed nights were recorded for travelers from Sweden (1,400 nights).

68,500 nights (-5.6 %) were spend by leisure visitors and 27,700 nights (-0.8 %) by business visitors.

Between January and April, 297,000 registered bed nights (+14.4 %) were recorded for domestic visitors and 31,300 (+43.3 %) for foreigners in Southwest Finland, in total 328,000 (+16.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 6.3 percent (April)

Total of 1.5 million registered bed nights (-3.9 %) were recorded in the whole country, of which 1.3 million nights (-7.7 %) were spent by domestic visitors and 261,000 nights (+20.1 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 6.3 % (-0.0 percentage points), out of domestic bed nights 6.9 % and foreign bed nights 3.5 %.

60,400 tourists arrived to registered accommodation (April)

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (+0.02) and foreigners 2.2 nights (-0.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 6.9 million euro (April)

Total accommodation sales in April were 6.9 million euro (+101,000). The share of Airbnb and Vrbo was 18.7 percent. Therefore, registered accommodation sales were 5.6 million euro (-99,800) and non-registered sales 1.3 million euro (+200,000).

Total January-April sales were 23.7 million euro and they increased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
April 2023
Amount
Change jan-April 2023
Amount
Change
Adr (Non-Registered) 145 € 2.5 % 135 € 6.5 %
Adr (Registered) 101 € 0.1 % 101 € 4.1 %
Revpar (Non-Registered) 66 € -10.6 % 56 € -3.7 %
Bed Night (Registered) 58 € 2.7 % 61 € 6.0 %
Revpar (Registered) 48 € 1.4 % 43 € 24.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (April)

Registered Accommodation

84 accommodation establishments (+2)
4,000 rooms (+23)
9,100 beds (+175)

Room utilization 47.9 % (+0.6)
Unsold rooms 2,100
Bed utilization 36.2 % (-1.3)

Airbnb and Vrbo

1,100 accommodation establishments (+320)
1,000 apartments (+300)
1,800 rooms (+520)

Apartment utilization 45.7 % (-6.5)
Unsold apartments 550

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Tak Research

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(02) 262 7444 , info(at)visitturkuarchipelago.fi , visitturku.fi

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