Southwest Finland
Accommodation and Travel Stats
July 2021
Southwest Finland: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
144,000
140,000
3,800
86,600
84,800
1,800
7.4 mill. €
103
4,200
9,600
52 %
44 %
20.8 °C
52 mm
Registered bed nights increased 52 percent (June)
In June 2021, 144,000 registered bed nights were recorded in Southwest Finland (+52.2 %), of which 140,000 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights increased 58 percent and registered foreign bed nights decreased 37 percent. In total, registered bed nights increased 52 percent from last year's June.
121,000 nights (+48.8 %) were spend by leisure visitors and 23,400 nights (+72.4 %) by business visitors.
Between January and June, 325,000 registered bed nights (+19.4 %) were recorded for domestic visitors and 12,800 (-65.5 %) for foreigners in Southwest Finland, in total 338,000 (+9.3 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
86,600 tourists arrived to registered accommodation (June)
Arrivals to registered accommodation increased 50 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.04) and foreigners 2.1 nights (-0.26).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 7.4 million euro (June)
Registered accommodation sales in June were 7.4 million euro (+3.3 million).
Registered January-June sales were 17.7 million euro and they increased 990,000 euro from the previous year.
Average prices
|
June 2021
Amount |
Change |
jan-June 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 105 € | 1.8 % | 93 € | -4.2 % |
| Revpar (Registered) | 54 € | 35.4 % | 27 € | -19.7 % |
| Bed Night (Registered) | 51 € | 18.2 % | 53 € | -3.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (June)
Registered Accommodation
103 accommodation establishments (+8)
4,200 rooms (+880)
9,600 beds (+1,700)
Room utilization 51.6 % (+13)
Unsold rooms 2,000
Bed utilization 44.1 % (+11)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "southwest finland"
Global Google searches for "southwest finland + keyword"
Google searches for "southwest finland" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
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