Southwest Finland
Accommodation and Travel Stats

April 2022

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 80,400
209 %
icon: finland 73,900
203 %
icon: foreign 6,400
305 %
Top 3:
Germany
1,300
799 %
Sweden
970
163 %
Estonia
560
92 %
Visitors icon
Visitors (March)
icon: star 48,800
251 %
icon: finland 46,000
242 %
icon: foreign 2,800
532 %
Top 3:
Sweden
620
617 %
Germany
360
716 %
France
300
2,223 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 4.7 mill. €
225 %
Average prices:
Night
58.40 €
2.80 €
Room
94.50 €
13.80 €
RevPAR
38.40 €
22.90 €
Capacity icon
Capacity (March)
icon: establishment 73
1 %
icon: room 4,000
11 %
icon: bed 8,600
9 %
utilization icon
Utilization (March)
icon: room 41 %
111 %
icon: bed 30 %
143 %
Weather icon
Weather
icon: temperature 3.3 °C
1.0 °C
icon: rainfall 41 mm
17 mm

Registered bed nights increased 210 percent (March)

In March 2022, 80,400 registered bed nights were recorded in Southwest Finland (+209.4 %), of which 73,900 nights were spent by domestic visitors and 6,400 nights by foreigners. Registered domestic bed nights increased 200 percent and registered foreign bed nights increased 300 percent. In total, registered bed nights increased 210 percent from last year's March.

Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).

53,000 nights (+259.0 %) were spend by leisure visitors and 27,400 nights (+144.2 %) by business visitors.

Between January and March, 166,000 registered bed nights (+74.1 %) were recorded for domestic visitors and 14,400 (+189.3 %) for foreigners in Southwest Finland, in total 181,000 (+79.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.5 percent (March)

Total of 1.8 million registered bed nights (+105.0 %) were recorded in the whole country, of which 1.4 million nights (+70.7 %) were spent by domestic visitors and 377,000 nights (+699.7 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 4.5 % (+1.5 percentage points), out of domestic bed nights 5.3 % and foreign bed nights 1.7 %.

48,800 tourists arrived to registered accommodation (March)

Arrivals to registered accommodation increased 250 percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.6 nights (-0.21) and foreigners 2.3 nights (-1.3).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Non-Registered) 141 € -9.5 % 127 € -12.8 %
Revpar (Non-Registered) 74 € -0.8 % 59 € -13.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

830 accommodation establishments (-60)
720 apartments (-69)
1,300 rooms (-141)

Apartment utilization 52.0 % (+4.6)
Unsold apartments 340

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Research

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