Southwest Finland
Accommodation and Travel Stats

July 2021

Southwest Finland: Tourism in a nutshell

Bed Nights icon
Bed Nights (June)
icon: star 144,000
52 %
icon: finland 140,000
58 %
icon: foreign 3,800
37 %
Visitors icon
Visitors (June)
icon: star 86,600
50 %
icon: finland 84,800
54 %
icon: foreign 1,800
29 %
Accommodation Sales icon
Accommodation Sales (June)
icon: star 7.4 mill. €
80 %
Average prices:
Night
51.20 €
7.90 €
Room
105.50 €
1.90 €
RevPAR
54.40 €
14.20 €
Capacity icon
Capacity (June)
icon: establishment 103
8 %
icon: room 4,200
27 %
icon: bed 9,600
21 %
utilization icon
Utilization (June)
icon: room 52 %
33 %
icon: bed 44 %
34 %
Weather icon
Weather
icon: temperature 20.8 °C
4.7 °C
icon: rainfall 52 mm
40 mm

Registered bed nights increased 52 percent (June)

In June 2021, 144,000 registered bed nights were recorded in Southwest Finland (+52.2 %), of which 140,000 nights were spent by domestic visitors and 3,800 nights by foreigners. Registered domestic bed nights increased 58 percent and registered foreign bed nights decreased 37 percent. In total, registered bed nights increased 52 percent from last year's June.

121,000 nights (+48.8 %) were spend by leisure visitors and 23,400 nights (+72.4 %) by business visitors.

Between January and June, 325,000 registered bed nights (+19.4 %) were recorded for domestic visitors and 12,800 (-65.5 %) for foreigners in Southwest Finland, in total 338,000 (+9.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 8.4 percent (June)

Total of 1.7 million registered bed nights (+51.9 %) were recorded in the whole country, of which 1.6 million nights (+52.0 %) were spent by domestic visitors and 76,300 nights (+49.8 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 8.4 % (0.0 percentage points), out of domestic bed nights 8.6 % and foreign bed nights 4.9 %.

86,600 tourists arrived to registered accommodation (June)

Arrivals to registered accommodation increased 50 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.7 nights (+0.04) and foreigners 2.1 nights (-0.26).

Ferry arrivals from different harbors

Accommodation sales 7.4 million euro (June)

Registered accommodation sales in June were 7.4 million euro (+3.3 million).

Registered January-June sales were 17.7 million euro and they increased 990,000 euro from the previous year.

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Registered) 105 € 1.8 % 93 € -4.2 %
Revpar (Registered) 54 € 35.4 % 27 € -19.7 %
Bed Night (Registered) 51 € 18.2 % 53 € -3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

103 accommodation establishments (+8)
4,200 rooms (+880)
9,600 beds (+1,700)

Room utilization 51.6 % (+13)
Unsold rooms 2,000
Bed utilization 44.1 % (+11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "southwest finland + keyword"

Google searches for "southwest finland" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

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(02) 262 7444 , info(at)visitturku.fi , visitturku.fi

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