Southwest Finland
Accommodation and Travel Stats

December 2018

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Southwest Finland: Tourism in a nutshell

Total
icon: new 80,000
4 %
Registered Accommodation
icon: star 62,500
7 %
icon: finland 53,600
6 %
icon: foreign 8,900
12 %
Non-registered Accommodation
icon: star 17,500
7 %
Total
icon: new 47,600
7 %
Registered Accommodation
icon: star 39,800
7 %
icon: finland 35,100
9 %
icon: foreign 4,800
6 %
Non-registered Accommodation
icon: star 7,800
12 %
Total
icon: new 4.1 mill.
4 %
Registered Accommodation
icon: star 3.6 mill. €
4 %
Average prices:
Night
57.10 €
4.20 €
Room
94.50 €
5.30 €
RevPAR
36.80 €
1.70 €
Non-registered Accommodation
icon: star 533,000
4 %
Average prices:
Adr
111.30 €
19.90 €
RevPAR
58.40 €
14.70 €
Registered Accommodation
icon: establishment 61
8 %
icon: room 3,400
3 %
icon: bed 7,200
4 %
Non-registered Accommodation
icon: establishment 740
25 %
icon: room 1,200
33 %
Registered Accommodation
icon: room 39 %
1 %
icon: bed 30 %
3 %
Non-registered Accommodation
icon: entire place 51 %
5 %
Registered Accommodation
icon: star 1.6
13 %
icon: finland 1.5
14 %
icon: foreign 1.9
7 %

Paid bed nights

62,500 registered bed nights

In December 2018, 62,500 registered bed nights were recorded in Southwest Finland (-7.1 %), of which 53,600 nights were spent by domestic visitors and 8,900 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased 12 percent. In total, registered bed nights decreased seven percent from last year's December.

46,200 nights (-3.4 %) were spend by leisure visitors and 16,200 nights (-16.1 %) by business visitors.

Between January and December, 988,000 registered bed nights (-3.2 %) were recorded for domestic visitors and 232,000 (-8.8 %) for foreigners in Southwest Finland, in total 1.2 million (-4.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.6 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Southwest Finland out of total registered bed nights was 3.6 % (-0.4 percentage points), out of domestic bed nights 5.5 % and foreign bed nights 1.1 %.

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased 13 percent compared to earlier year. In Southwest Finland, length of stay in December was on average 1.6 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.5 nights (+0.1 %) and foreigners 1.9 nights (-9.6 %).

39,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all registered arrivals, 88.0 percent were domestic, and 12.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Southwest Finland on average 1.5 nights (-0.24) and foreigners 1.9 nights (-0.13).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 4.1 million euro

Total accommodation sales in December were 4.1 million euro (+147,000). The share of Airbnb and Vrbo was 13.0 percent. Therefore, registered accommodation sales were 3.6 million euro (+12,400) and non-registered sales 533,000 euro (+134,000).

Total January-December sales were 74.4 million euro and they increased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 111 € 21.8 % 102 € 12.5 %
Adr (Registered) 94 € 5.9 % 94 € 4.5 %
Revpar (Non-Registered) 58 € 33.7 % 58 € 17.2 %
Bed Night (Registered) 57 € 8.0 % 55 € 2.0 %
Revpar (Registered) 37 € 4.8 % 48 € 2.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

61 accommodation establishments (-5)
3,400 rooms (-118)
7,200 beds (-320)

Room utilization 38.9 % (-0.4)
Unsold rooms 2,100
Bed utilization 30.1 % (-0.8)

Airbnb and Vrbo

740 accommodation establishments (+148)
600 apartments (+124)
1,200 rooms (+300)

Apartment utilization 50.6 % (+2.4)
Unsold apartments 300

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Turku Archipelago Oy
Aurakatu 4, 20100 Turku
(02) 262 7444 , info(at)visitturkuarchipelago.fi , visitturku.fi

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